OfferMojo™ Show | Soulful Marketing Strategies for Coaches & Healers

OfferMojo™ Show | Soulful Marketing Strategies for Coaches & Healers

Welcome to the OfferMojo™ Show — your weekly dose of clarity, confidence, and offer-building mojo for soul-led coaches and healers. I’m Lori Young — offer strategist, soulful marketer, and your behind-the-scenes business bestie. If you're building a coaching or healing business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place. On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build aligned offers that actually sell. 🎧 We answer questions like: ➝ Why isn’t anyone buying my offer — even though I know it’s powerful? ➝ How do I know if my offer is truly ready to sell? ➝ What’s missing in my pricing, structure, or messaging? ➝ How do I talk about my offer in a way that actually connects? ➝ How do I get more eyes on my offer without burning out or being everywhere at once? Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it. Because your work matters — and your business should feel good to run.

Episodes

June 30, 2025 50 mins

What if your visibility strategy is costing you more than it’s creating? 

In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—and why AI might just be your new favorite marketing partner.

We talk about breaking free from performative content cycles, using AI to support (not replace) your voice, and the power of building trust through s...

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What if your offer isn’t the problem—your alignment is?

In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers struggle to sell their services. If you’ve ever poured your heart into an offer only to hear crickets… this episode is your reset.

With warmth and wisdom, Lori shares:
➝ The 3 ...

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You’ve probably heard it before: Storytelling sells.

But how do you actually tell your story in a way that feels authentic—and ties back to your business?

In this episode of On a Mission Momentum, I’m joined by brand story strategist Jessica Graham to explore how your lived experiences—not just your credentials—can become the most powerful part of your brand. We talk about transformation stories, “everyday” stories, and how to decide...

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What do you do when your offer isn’t selling the way you hoped?

In this episode, we’re talking about the messy, emotional, and deeply strategic moment that every purpose-driven entrepreneur faces at some point: deciding whether to pivot, scrap, or keep pushing an offer that’s not gaining traction.

I’ll walk you through the three most aligned choices you can make when your launch feels like a flop—and how to know which one is right fo...

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Ever wake up from a dream with a new offer idea that feels too good not to pursue?

That happened to me recently, and while the creative spark was exciting, it also led me to pause and ask the deeper question: Is this truly aligned expansion… or just a bright shiny object in disguise?

In this episode, we’re exploring that exact crossroads.

You’ll learn how to discern whether it’s time to create something new or focus on refining what y...

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What if the reason your offer isn’t selling isn’t because of your pricing… or your platform… but because your message just isn’t clear?

In this episode, I’m sharing the one moment that changed everything in my business—and it started with a single sentence. You’ll hear how I went from blending into the Zoom networking crowd to being booked for speaking gigs, simply because I finally nailed my offer statement.

We’ll explore why clarit...

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Your offer is ready—but how do you sell it in a way that feels aligned, human, and effective? In this special guest episode, I’m joined by email copywriter and storytelling coach Joanne Homestead to talk about the art and strategy of writing launch emails that actually connect.

We dig into what makes a story-based sales sequence so powerful, the different types of emails to include, and how to use storytelling to warm up your audien...

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Ever feel like your sales funnel needs a PhD in tech just to function? You’re not alone—and the good news is, it doesn’t have to be that way. In this episode, I’m breaking down what a simple sales funnel really is—and why it’s all you need to guide the right clients to a confident “yes.”

We’ll explore:
 ➝ The truth about overcomplicated funnels (and how they lead to burnout)
 ➝ The 4 essential elements every soul-aligned fun...

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You’ve got ideas. You’ve got intuition. But how do you know if your coaching offer has real traction before you pour weeks (or months) into building it?

In this episode, I walk you through how to recognize market demand before you create your next offer — so you’re not launching to crickets. We’ll unpack what demand really means (and why it’s not about chasing trends), plus five clear signs your idea is landing. I’ll also share simp...

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If you’re feeling stretched thin but also craving more reach, more income, and more impact... this week’s episode is for you.

Scaling your business isn’t just about making more money — it’s about doing it in a way that doesn’t drain your soul. And choosing the right scalable offer model is where that journey begins.

In this week’s deep dive, I’m breaking down the four most common scalable models — group programs, online courses, memb...

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Ever feel like your offer should be selling—but it’s not?

You’ve got the skills. You’ve done the work. You know your program creates real results. But people aren’t buying—and you can’t figure out why.

Here’s the truth most business coaches won’t tell you:
It’s not always about tweaking your pricing or adding more bonuses.

This week’s episode is about something far more important—and more powerful.

 We’re talking about a common (an...

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Got an amazing offer you’re so ready to share with the world... but the idea of launching feels overwhelming?

You’re not alone.

Whether it’s your first launch or your fiftieth, there’s always that “where do I even start?!” moment. If not that, then you worry…

What if I forget something important? What if launching feels like a chaotic mess instead of an exciting, intentional event? What if I end up burnt out and disappointed because t...

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Have you ever poured your heart into creating a wellness or personal growth offer—only to hear crickets when you launched it?

I’ve been there.
And more often than not, the issue isn’t your offer—it’s your sales page.

This one page is often the most overlooked (and misunderstood) part of launching. It’s more than just copy. It’s a conversation. A chance to connect deeply with your dream clients and help them say yes to the transfo...

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The biggest mistake I see in offer launches? Waiting until the day of to sell.

You spend weeks (or months) crafting an incredible offer. You post about it. You send an email. And then… nothing.

No excitement. No sign-ups. No momentum.

Here’s the truth: People don’t buy just because something is available. They buy because they’ve been primed, intrigued, and given a reason to take action.

That’s why successful launches don’t start on la...

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💣Entrepreneurial truth bomb: More offers won’t make you more money.

In fact, too many offers can kill your sales. They confuse your audience, dilute your message, and make marketing way harder than it needs to be.

I learned this the hard way. I used to offer everything—branding, content, ops, coaching—because I thought I was helping my clients. Turns out, I was just confusing them.

So, I simplified my offer suite. More on that later!

...

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Many wellness entrepreneurs are overdelivering and undercharging, which is why this week we are talking about pricing and everything this issue brings up.

In this episode, you’ll learn:

  • How to recognize the sneaky signs of undercharging (and yes, overdelivering is one of them!)
  • The mindset shifts needed to confidently charge what you’re worth without feeling guilty.
  • How to price different types of offers, from low-ticket products t...
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Many wellness founders struggle to find a rhythm with social media that feels sustainable—and actually enjoyable. But what if you could create a social media strategy that not only supports your business goals but also aligns with your life and energy?

In this week’s episode, "Building a Strategic Social Media Plan that Fits Your Lifestyle and Business Goals," I’m sharing my exact approach to creating a social media strate...

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You know that feeling when you walk into a store and instantly decide whether to stay and browse—or turn around and leave? That same thing happens when someone lands on your wellness website.

Your website is your online storefront, and in just seconds, visitors form an impression of your brand. If your design, messaging, and structure aren’t working for you, they’re working against you.

Here’s the good news: A standout website isn’t ...

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How I Broke Free from the "One Income Stream Trap”

When I started my first coaching business, I had one revenue stream: private 1:1 coaching. And while I loved working with my clients, I quickly realized two things:

👉 Not every mom could afford coaching, but many still needed my help.
👉 If I wasn’t working, I wasn’t making money.

I knew something had to change. So, I started speaking at local moms’ groups (and charging for ...

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The truth about entrepreneurship? It’s a wild ride.

One day, you’re landing dream clients, feeling on top of the world. The next? A deal falls through, business slows down, and doubt creeps in. 

If you’ve ever felt like you’re riding an emotional rollercoaster in your business, you’re not alone.

I know what it’s like to celebrate a big win one moment—only to feel the sting of a setback the next. It’s the nature of running a business, ...

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