Financial Fitness for Business Growth

In this episode, Ed Nell and business coach Amanda Moore dive into the vital topic of financial management for small business growth. Amanda shares her expertise on managing business finances, from understanding turnover and profit margins to creating a financial roadmap for growth. The episode also covers the importance of tracking key financial metrics, handling cash flow, and considering funding options. Amanda offers practical steps to tackle overwhelm and ensure a clear path to financial stability.

Key Takeaways

Understanding Your Numbers: Amanda explains the importance of knowing your turnover, costs, and profit margins to assess your financial position and plan for growth.

Financial Roadmap: By comparing current revenue and costs, businesses can create a roadmap to reach their financial goals, setting clear targets for growth and understanding the necessary activities to achieve them.

Cash Flow Management: Amanda highlights the common challenges of cash flow, offering strategies to address them, including looking for quick wins and assessing marketing activities’ return on investment.

Debt and Funding Considerations: She discusses how business owners should approach funding, whether loans are appropriate, and the importance of stabilising cash flow before seeking external financial help.

Overcoming Overwhelm: For business owners feeling overwhelmed by their finances, Amanda suggests taking a step back, seeking help, and breaking down the numbers into manageable pieces to regain control.

Best Moments

"You can’t manage what you don’t measure—knowing your turnover, costs, and profit is key to business growth."

"Create a financial roadmap just like you’d plan a journey—know where you want to go, and map out the route to get there."

"Overwhelm is the enemy of productivity—take a step back, seek help, and tackle each issue one by one."

"Marketing activity and customer follow-ups are just as important as the numbers—if your marketing isn’t bringing in business, it’s time to reassess."

About Amanda Moore

Amanda Moore is a business coach and marketing expert helping B2B and B2C businesses in the West Midlands achieve sustainable success. With a strong background in marketing, she specialises in using LinkedIn as a powerful lead-generation tool, enabling businesses to connect with new prospects and close more sales. Having worked closely with Entrepreneurs Circle, Amanda has seen first-hand how strategic marketing can transform businesses. She is passionate about helping entrepreneurs grow their networks, generate high-quality leads, and build profitable, scalable businesses.

Connect with Amanda

Facebook: https://www.facebook.com/ourloveforbusiness/?locale=en_GB

Instagram: https://www.instagram.com/ourloveforbusiness?igsh=YnpkMG1heXprM2k0

Email: [e-mail]

---

Hosted on Acast. See acast.com/privacy for more information.