In this episode, Dr. Jeremy Koenig sits down with Dr. Brandon Colby, a pioneer in predictive medicine and CEO of Sequencing, to explore how whole genome sequencing is transforming healthcare. Dr. Colby shares his personal journey of living with a rare genetic disease, which fueled his mission to revolutionize disease prevention. They discuss the shift from reactive to proactive medicine, the role of genetic insights in personalized health strategies, and how Sequencing’s cutting-edge tools like NextGen Disease Screen and HealthScan empower individuals to take control of their health. From identifying hidden genetic risks to staying ahead of evolving research, this conversation highlights how DNA knowledge is unlocking new possibilities for longevity and well-being.
Episode Highlights:
- From Diagnosis to Prevention – Dr. Brandon Colby emphasizes the shift from reactive medicine to predictive and preventive healthcare through whole genome sequencing.
- Personal Mission – Dr. Colby’s experience with a rare genetic disease drove him to pioneer solutions that empower individuals with actionable genetic insights.
- Whole Genome vs. Traditional Testing – Unlike traditional genetic tests that analyze a limited number of markers, whole genome sequencing provides a complete view of an individual’s genetic risk factors.
- Actionable Insights – Genetic testing isn’t just about identifying risks—it enables people to make informed lifestyle choices, modify environmental factors, and improve long-term health outcomes.
- NextGen Disease Screen – Sequencing.com’s tool analyzes over 10,000 diseases, offering users a comprehensive look at potential genetic risks in a single report.
- HealthScan for Ongoing Updates – Since genetic research evolves rapidly, HealthScan continuously updates users on new findings relevant to their genome, ensuring they stay ahead of potential health risks.
- Genetic Testing for Families – Whole genome sequencing is becoming an essential tool for parents, helping identify potential health risks in newborns and enabling proactive care from birth.
- The Future of Medicine – With advancements in AI, data analytics, and genetic research, Dr. Colby envisions a future where genome sequencing becomes a standard part of preventive healthcare worldwide.
Connect with Dr. Brandon:
https://www.linkedin.com/in/brandoncolbymd
https://sequencing.com/
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