You'll learn about disrupting traditional real estate commission models in this conversation with Nicole Fishman, founder of Nest Apple. Nicole shares her bold transition from attorney to real estate innovator, creating a brokerage that returns two-thirds of commissions back to clients. Despite industry resistance, her transparent approach has flourished through market ups and downs.
This episode reveals Nicole's strategies for growing her business, balancing entrepreneurship with family life, and why she believes her model represents the future of real estate. Whether you're a seasoned agent or simply interested in real estate dynamics, this conversation offers valuable insights from a true industry disruptor.
Timestamps:
[01:04] Nicole's background and transition from law to real estate
[02:18] The origin story of Nest Apple's unique business model
[04:45] Experience with first clients and steep learning curve
[07:05] Transferable skills from law to real estate
[09:45] Lead generation strategies and business development
[11:52] What Nicole loves most about real estate
[15:15] Being a woman in residential real estate
[18:29] Navigating through COVID and market fluctuations
[22:20] Maintaining work-life balance in a 24/7 business
[26:31] Biggest career risks and future directions
[30:30] Nicole's advice for buyers, sellers, and fellow brokers
You can connect with Nicole Fishman through
Her Website: nestapple.com
Email: nicole@nestapple.com.
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