In this captivating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Phil Roireau, a trailblazer in SaaS partnerships and current co-founder and CEO of Consio. Phil shares his journey from being one of Gorgias' largest customers to spearheading their partnership program, which became one of the most admired in the SaaS industry. He reveals how he scaled the business from sub-$1 million to over $30 million ARR, with partnerships consistently driving more than 50% of net new revenue.
Phil dives deep into the strategies that made Gorgias' partner program so successful, including their data-driven approach to partner segmentation and engagement. He discusses the importance of creating a tiering system for partners and maintaining regular touchpoints with each tier. Phil also shares insights on hiring the right talent for partnerships, emphasizing the need for individuals with unique personalities and skill sets that can drive results in a fast-paced environment.
One of the most fascinating aspects of the conversation is Phil's breakdown of the DTCX brand, which he created as a standalone thought leadership platform for e-commerce customer experience. This innovative approach allowed Gorgias to penetrate partner ecosystems more effectively and scale their event strategy to new heights. Phil's journey from operator to CEO, and his current venture with Consio, provides listeners with valuable insights on building partnerships from the ground up in a new company. Don't miss this episode packed with actionable strategies and inspiring stories from one of the industry's most respected partnership leaders. Tune in now to elevate your partnership game!
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Phil Roireau, Co-founder & CEO | Consio
Learn more about Partnership Mastermind https://partnershipmastermind.com/
Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/
Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.
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