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October 4, 2025 12 mins

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We walk through the real rehab log for 187 W. McKeller in Memphis and show how disciplined sequencing turns a neglected home into a secure, rentable asset. The focus is structural health, speed to stabilize, and documenting work to build trust and value.

• scope and mission for a single-property deep dive
• anatomy of neglect and how moisture accelerates decay
• assessing profit potential and identifying good bones
• phase one stabilization: access, bathroom tear-out, plumbing exposure, roof rot removal
• logistics and debris management to keep velocity high
• phase two weathertight shell: siding and doors integration
• speed vs carrying costs and why sequence matters
• documentation as proof of work and market advantage
• community impact and Flowers and Associates’ approach

You can find out more about the book, its availability, and kind of the whole mission driving these projects over at passivimpact.net. That’s passivimpact.net. If you happen to own a distressed property yourself that maybe you’re thinking of selling, or if you’re just interested in learning more about their approach to real estate investing, you can actually contact the company directly. The number is 901 621 3544. Again, that’s 901-621-3544.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Welcome to the deep dive.
Today we're uh taking amagnifying glass to something
really specific.
The whole life cycle of a singledistressed property rehab.
Right.
We're not talking broad trendshere.
This is the real Nuss and Boltusing the actual project log
from Flowers and Associates LLCfor a house right here in
Memphis.

SPEAKER_01 (00:19):
Exactly.
And the mission today for youlistening is really practical.
We want to unpack the strategy,uh, the blueprint really for
turning a property that's aliability into a genuine asset.
We're tracking this one house,187 W.
McKeller, and watching how itgoes from this, you know,
forgotten, overgrown place to avaluable home.

SPEAKER_00 (00:40):
Yeah.

SPEAKER_01 (00:41):
This documentation is kind of a masterclass in
prioritizing, you know, showsexactly where the effort and the
money had to go first in a well,a pretty rapid full-scale
renovation.
Trevor Burrus, Jr.

SPEAKER_00 (00:50):
And this property is such a classic example, isn't
it?
A three-bedroom, one bath,single-family home, pretty
standard.

SPEAKER_01 (00:55):
Trevor Burrus, Jr.: Standard size, yeah, standard
potential, but wow, a hugechallenge up front.

SPEAKER_00 (00:59):
Aaron Powell Totally.
The goal ultimately is bringingit back to life, making it uh
updated, safe, ready for maybe afirst-time homeowner or you
know, an investor looking forsolid rental income.

SPEAKER_01 (01:12):
Aaron Powell A resurrection, like you said.

SPEAKER_00 (01:13):
Aaron Powell Okay.
So let's really unpack this.
Before we jump into the actualwork, the uh stabilization
blitz, we need to get a clearpicture of what they were
starting with.
Definitely.
Let's dive into like the anatomyof neglect here.
What did 187 W.
McKeller actually look likeright before the hammers started
swinging?
And what were the financialimplications of that condition?

SPEAKER_01 (01:35):
Aaron Powell Well, the initial picture it's one of
uh pretty deep abandonment.
And that's crucial becauseneglect it equals liability,
right?
It's not just about how it looksexternally.
I mean, the front yard was justcompletely overrun.
The sources describe like denseweeds, wild vines literally
choking the walkway, climbingall over the front of the house.

SPEAKER_00 (01:54):
And that kind of dense growth, it does more than
just look bad, doesn't it?
It holds moisture, attractspests.

SPEAKER_01 (01:59):
Exactly.

SPEAKER_00 (02:00):
And it can hide serious problems, like right at
the foundation.

SPEAKER_01 (02:03):
It absolutely can.

SPEAKER_00 (02:04):
The whole place just looked tired.
Dated.
But the details mention theweathered awning, the siding
showing its age, maybe somedamage.

SPEAKER_01 (02:12):
Yeah, and the sheer amount of vegetation actually
blocking the path to the frontdoor.
That tells you something.

SPEAKER_00 (02:18):
Definitely.

SPEAKER_01 (02:19):
When you see plants touching the siding or getting
near the roof line, you know,you're looking at uh accelerated
decay, water intrusion, rot.

SPEAKER_00 (02:28):
Aaron Powell And you mentioned a small detail from
the sources that really groundsit.
The city of Memphis garbage binstill sitting out front.

SPEAKER_01 (02:35):
Yeah, that little detail, it's kind of poignant,
isn't it?
Shows it wasn't just empty, itwas truly forgotten.
Maybe for years.

SPEAKER_00 (02:42):
Aaron Powell So if the neglect is that bad, I mean,
how do they even justify theinvestment?
Is there really room for profitor is it just too far gone?

SPEAKER_01 (02:49):
Aaron Powell Oh, that's the million-dollar
question, isn't it?
Or well, maybe out of million inthis case, but you get the idea.
The property clearly neededsubstantial work, no question.
Right.
But they spotted what we callsolid potential, good bones.
You know, underneath the mess,the basic structure was sound.
And it had these originalelements worth saving.
The simple Gebel roof line, someof that vintage trim, the metal

(03:10):
porch railings, things that giveit character.
Trevor Burrus, Jr.

SPEAKER_00 (03:13):
So it wasn't a total teardown candidate.

SPEAKER_01 (03:14):
No, not at all.
And what's fascinating here isunderstanding that difference
between like cosmetic cleanupand real structural necessity.
The financial play dependsentirely on fixing those big
ticket liabilities, the roof,maybe hidden water damage, while
preserving that core structure.
Trevor Burrus, Jr.

SPEAKER_00 (03:32):
Okay, so challenge established, house is choked by
weeds, looks rough, but it'sfundamentally okay underneath.
So where on earth do you beginwith something like that?
Seems overwhelming.

SPEAKER_01 (03:42):
Aaron Powell You start with uh rapid risk
mitigation.
That seems to be the strategyhere.
When the project kicked off inJuly 2025, the clear goal was
like stop the bleeding.

SPEAKER_00 (03:52):
Right.

SPEAKER_01 (03:53):
Stabilize the outside and the utilities first.

SPEAKER_00 (03:55):
Things that could cause catastrophic failure or,
you know, big insuranceheadaches down the line.

SPEAKER_01 (04:00):
Precisely.

SPEAKER_00 (04:00):
And the log shows they didn't mess around.
First entry, July 15th.
Lawn cut and debris removal,basic site management.

SPEAKER_01 (04:06):
Aaron Powell Absolutely essential first step.
You need safe access.
You need to actually see whatyou're dealing with.
Can't assess damage properlywhen it's hidden under a jungle.

SPEAKER_00 (04:14):
Right.

SPEAKER_01 (04:14):
But what's interesting is how fast they
moved inside.
The very next day, July 16th,the log shows bath floor tear
out.

SPEAKER_00 (04:21):
Aaron Powell Hmm.
Okay.
Why jump straight to thebathroom floor?
Not the living room, not eventhe roof yet.

SPEAKER_01 (04:26):
Aaron Powell Well it looks like strategic grouping.
Bathrooms are, you know,notorious high moisture areas.
Trevor Burrus, Jr.

SPEAKER_00 (04:31):
That's true.
Leaks, humidity.

SPEAKER_01 (04:33):
Trevor Burrus Right.
So tearing out that floorimmediately lets them check the
subfloor, the joist underneathfor any water damage, rot, mold.
It isolates a high-risk zonereally early.
Kind of a rapid initial gun andget the hazards out before
tackling the big stuff.

SPEAKER_00 (04:49):
Aaron Powell Okay, that makes sense.
Speaking of big stuff, the logthen jumps pretty quickly to
those critical structuralthings.
By July 20th, we see plumbingpipes exposed for repair.
Yep.
And then boom, July 21st, thevery next day, roofing takeoff
and repair.
That seems like a major job,right on the heels of the
plumbing work.

SPEAKER_01 (05:07):
It does.
And doing those almostback-to-back plumbing exposure
than a full roofing job, ittells you something about their
priorities and managing costs.

SPEAKER_00 (05:16):
Like what?

SPEAKER_01 (05:17):
Like getting a dry, secure envelope is paramount.
Maybe exposing the plumbingfirst made sense if they
suspected leaks contributing toroof issues.
Or maybe it was just easieraccess before the roofing chaos
started.
But tackling the roof itselfimmediately after shows it was
the top structural priority.
Stop water getting in.

SPEAKER_00 (05:36):
And the documentation here is specific,
isn't it?
It mentions tearing out andremoving dry rotted wood.
That's not just replacing a fewshingles.

SPEAKER_01 (05:43):
Oh, absolutely not.
That's a huge distinction.
Dry rot means the actual woodstructure, the decking supports,
the fascia, rafters, maybe hasfailed because of long-term
moisture.
So much bigger deal.
Much bigger.
Removing it is critical to stopthe rot spreading.
And frankly, to prevent the rooffrom potentially collapsing
later.
It definitely shifts this from aquick cosmetic flip to a deep
structural rehab.

(06:04):
That impacts everything cost,timeline, future insurability,
lending.

SPEAKER_00 (06:08):
Wow.
Okay.
So they're tackling plumbing,fixing major structural rot in
the roof.
That's generating a ton ofdebris, right?

SPEAKER_01 (06:15):
You bet.
Old roofing materials, rottedwood, the stuff in the bathroom
tear out.

SPEAKER_00 (06:20):
And the log reflects that.
We see dumpster delivery on July24th.

SPEAKER_01 (06:25):
Necessary logistics.

SPEAKER_00 (06:26):
Followed by a big clean out and cleanup on July
25th.

SPEAKER_01 (06:29):
That sequence shows really efficient site
management.
You can't work safely oreffectively in a mess.
They're clearing debris almostas fast as they created to keep
the project moving.
Velocity is key.

SPEAKER_00 (06:40):
Right.
And then wrapping up this firstintensive phase, just before the
end of July, on the 27th,there's another entry.
Flooring, tear out repair.
This sounds different from thebathroom one earlier.

SPEAKER_01 (06:52):
Yeah, that sounds like tackling the main living
areas, taking out old, maybedamaged flooring.
The repair part suggests theymight be fixing subfloor issues
as they go, getting everythingprepped for new flooring later.

SPEAKER_00 (07:02):
So in basically two weeks.

SPEAKER_01 (07:04):
Pretty much.

SPEAKER_00 (07:04):
They went from this overgrown, abandoned liability
to having the major structuralissues addressed.
Plumbing checked, roof secured,and the interior partially
gutted and clean.
That's intense.

SPEAKER_01 (07:16):
It is intense focused effort.
They stabilize the essentialstructure incredibly quickly.
Phase one, complete.
Secure the envelope, removeimmediate hazards.

SPEAKER_00 (07:26):
That speed, especially focused on the
structure, really highlights therisk management strategy.
Right.
Okay, so now we shift gears intophase two.
The documentation jumps to lateAugust 2025.
Right.
And the focus changesdramatically, doesn't it?
From tearing down andstabilizing to actually
rebuilding the exterior shell.
This is where it starts lookinglike a house again.

SPEAKER_01 (07:47):
Exactly.
Phase two is all about achievingweather tightness.

SPEAKER_00 (07:50):
Yeah.

SPEAKER_01 (07:50):
This is a huge milestone in any builder rehab,
especially for an investor.

SPEAKER_00 (07:54):
Why?
Especially for an investor.

SPEAKER_01 (07:56):
Because once that exterior shell is tight roof on
siding on doors and windows in,you've protected your structural
investment.
Now you can work on the insidewithout worrying about rain,
snow, whatever.
It also drastically reducesrisks like vandalism or further
weather damage.

SPEAKER_00 (08:10):
Makes sense.
So the log shows two big itemshappening on the same day,
August 29th.
Installing siding the new skinof the house.
And doors installation.
Why tackle those two together?
Seems like a busy day.

SPEAKER_01 (08:22):
Well, they're functionally linked.
When you're putting up siding,which is your main weather
barrier on the walls, you haveto properly flash and seal
around er every opening door'swindows.

SPEAKER_00 (08:34):
Oh, okay.

SPEAKER_01 (08:34):
Doing the doors at the same time as the siding
ensures you get that continuousseal, that proper integration.
It's just good constructionpractice.
Get the bones right, get theshell secure and weatherproof
before you start spending moneyon the interior finishes.

SPEAKER_00 (08:47):
Aaron Ross Powell The stuff the eventual buyer or
renter sees first, like kitchensand baths.

SPEAKER_01 (08:52):
Right.
This shows that investor path.

SPEAKER_00 (08:54):
Mm-hmm.

SPEAKER_01 (08:55):
Secure the asset first, make it sound, then worry
about the cosmetics.

SPEAKER_00 (08:59):
Aaron Powell So looking at this whole process,
this detailed tracking, uh whatdoes it really tell someone
who's interested in this side ofreal estate?

SPEAKER_01 (09:08):
I think the biggest takeaway is that a successful
rehab, especially on adistressed property, isn't just
about you know swinging hammersand picking paint colors.
It's about intense, reallyprioritized financial and
physical effort.
There's a clear sequence.
Start outside, clean up, fix theabsolute catastrophic failure

(09:29):
points.
First the roof rot, the plumbingissues, then move methodically
to get that exterior shellsecure and weather tight siding
doors.
Trevor Burrus, Jr.

SPEAKER_00 (09:38):
And the speed we saw in phase one.

SPEAKER_01 (09:39):
That speed is strategic.
Every day that house sitsunrepaired, the investor is
paying carrying costs, interest,taxes, insurance on an asset
that's not generating income.
So moving fast, especially inthose critical stabilization
steps, minimizes that financialdrag.
And you know, this brings up afinal thought, maybe something
for you listeners to reflect on.
Think about how this kind ofdetailed documentation like the

(10:00):
phase log we just walked throughdoes more than just track the
project.
Well, when this house eventuallygoes on the market or is listed
for rent, having proof of thetype of work done, the new roof,
the dry rot removal, theplumbing repairs, the new
siding, the transparencydemonstrates serious value.
It's not just newly updated,it's structurally sound, major

(10:23):
systems addressed.
Trevor Burrus, Jr.

SPEAKER_00 (10:24):
Right.
It shows the quality goes deeperthan the surface.

SPEAKER_01 (10:27):
Exactly.
So how does that proof of work,that transparency, affect the
marketability?
How does it affect the perceivedvalue compared to a flip where
maybe corners were cut?
I'd argue that documentedquality is almost as valuable as
the granite countertops everyoneexpects.

SPEAKER_00 (10:42):
That makes a lot of sense.
Transparency builds trust, andtrust definitely helps sell or
rent a property faster, probablyfor a better price, too.
Absolutely.
You know, for those interestedin the thinking behind projects
like this, that mix of solidreal estate investment, but also
uh making a real impact in thecommunity, especially around
housing.
Yeah.
We've actually talked quite abit with Robert Flowers on this

(11:03):
show before.
He's the founder of Flowers andAssociates Property Rentals, the
company that did this rehab.

SPEAKER_01 (11:08):
Ah, right.
I remember those discussions.

SPEAKER_00 (11:10):
Yeah, we've covered topics with him like special
needs housing and his approachto real estate investing
generally.
He has a really interestingperspective.

SPEAKER_01 (11:18):
He does, very community focused.

SPEAKER_00 (11:20):
And he actually wrote a book about it called The
Joy of Helping Others ThroughSpecial Needs Housing.

SPEAKER_01 (11:24):
That's right.

SPEAKER_00 (11:25):
You can find out more about the book, its
availability, and kind of thewhole mission driving these
projects over atpassivimpact.net.
That's passivimpact.net.
And uh just to add, if youhappen to own a distressed
property yourself that maybeyou're thinking of selling, or
if you're just interested inlearning more about their
approach to real estateinvesting, you can actually

(11:45):
contact the company directly.
Oh.
Yeah, the number is 901 6213544.
Again, that's 901-621-3544.
Might be useful for somelisteners.

SPEAKER_01 (11:59):
It's good information to have.

SPEAKER_00 (12:00):
Definitely.
Well, hopefully this deep divegave you a much clearer picture
of that road from, you know,serious neglect all the way to a
valuable asset.
It's quite a journey.

SPEAKER_01 (12:11):
It really is.
Shows the effort involved.

SPEAKER_00 (12:13):
Absolutely.
Thanks for walking us throughit.
And thank you for listening.
Until next time, keep learning.
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