#22 - Peaking with Mark Abrams and Jake Leskovar! Innovating Affiliate Marketing with AI

In this episode of the Peaking Podcast, Bryan Mikolaitis hosts Mark Abrams and Jake Leskovar, who share their entrepreneurial journeys, the innovative technology behind Tree3 and XP Flow, and insights into affiliate marketing. They discuss the challenges of building a startup, the importance of team culture, and strategies for funding and growth. Mark emphasizes the need for persistence and passion in entrepreneurship, while Jake highlights the role of AI in simplifying affiliate management.00:00 Introduction to the Guests and Their Backgrounds02:47 Mark Abrams: From Politics to Entrepreneurship06:07 The Birth of Tree3 and Its Innovative Technology09:07 Aha Moments and Partnerships: The Disney Connection11:59 The Evolution of XP Flow and Its Purpose15:01 AI in Affiliate Marketing: Streamlining Connections17:53 Real-World Applications and Success Stories21:00 Getting Started with Affiliate Programs23:59 Challenges and Insights in Building XP Flow26:51 Building an AI-Driven System31:36 Challenges in Development and Funding37:08 The Art of Selling and Fundraising42:35 Team Dynamics and Company Culture46:06 Leveraging AI Tools for Success50:46 Final Thoughts and Advice for Entrepreneurs