On the latest episode of Peaking, Wyatt sat down with Julia, CEO of Kapwing, to dive into the wild ride of transforming an idea into a fast-growing startup.
Julia left a stable PM role at Google to chase a vision: make video editing accessible and fast for everyone — creators, teams, marketers, and beyond.
“Done is better than perfect.”
That’s been her mantra through:✅ Pivoting Kapwing from a meme generator into a full-fledged video editing suite✅ Navigating the highs (and rejection-filled lows) of fundraising✅ Embracing AI to reshape how video content gets created and shared✅ Choosing quantity over perfect polish when building a brand presence✅ Learning that every conversation — even the hard ones — is a chance to grow
If you’re a founder, creator, or just fascinated by how startups actually get built, this episode is packed with insights:
Why storytelling matters more than pitch decks
How AI is transforming video creation workflows
The changing landscape of SEO in the era of generative search
What Julia looks for when hiring rockstar team members
And a sneak peek at Kapwing’s next big product, K2
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