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January 7, 2025 • 55 mins

Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and petpreneurs vying for attention.

In this episode, we welcome Cagney, one of Pet Marketing Unleashed’s talented brand designers who brings both creativity and strategy to the pet brands she designs. 

Here's what we cover:

  • Why branding is WAY more than just a logo (and why it matters for your business)
  • How to stand out in a crowded pet industry via visuals and messaging alone
  • How your brand personality can attract (or repel) your ideal clients
  • Pro tips on selecting the right colors and fonts for your brand
  • Common branding mistakes pet businesses make—and how to avoid them
  • Keeping your brand consistent across platforms
  • Creative ways to approach seasonal marketing without losing your brand identity
  • Advice for working with brand designers (or the PMU team!)


If you’re ready to level up your branding game and turn your pet business from ordinary to unforgettable, tune in to this conversation and discover how strategic branding can help you attract and convert your dreamiest clients.


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