22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty

Things feel a little weird out there right now.

Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?

In this episode, I'm doing something different. We’re not talking branding or marketing.

We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing.

Here's what we dive into:

• Why you should stop using regular savings accounts and what to do instead
• Smart grocery shopping strategies to cut monthly expenses
• Using data to cut costs in your business and personal life
• How to create low-ticket offers that perform well during uncertain times
• How to set up retirement for self-employed pet business owners
• The Profit First method for managing business finances

"This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure."

While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience.

Links mentioned:

• Wealthfront high-yield savings - Get an extra .50% for 3 months
• Azure Standard Co-op
• Sign Up for Carry Solo 401K & Get $100 off
• Track your marketing data (Episode 18)
• Free rate increase email template
• Michelle Klein's "Triple Your Pet Sitting Profit" episode
• Profit First book by Mike Michalowicz
• Read the episode blog for more deets on everything we cover in the episode
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

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