Pharma Talks

In this engaging conversation, Nataliya Andreychuk and Paul Tunnah discuss the evolving landscape of the pharmaceutical industry as they approach 2026. They explore the importance of digital transformation, emphasizing the need for a human-centric approach rather than a technology-first mindset.

The discussion delves into the risks and rewards associated with AI in pharma, the significance of customer engagement, and the challenges...

Discover how AI is reshaping pharma – from marketing automation to intelligent sales strategies – with our guest Fredrik Holmboe. Listen to the new Pharma Talks episode with Nataliya Andreychuk!

Together, they explore how the role of the modern marketeer is evolving – from content creators to AI-driven orchestrators of omnichannel engagement. The conversation uncovers how AI in sales and marketing is reshaping daily operations, dri...

In this episode, Viseven leaders reflect on the trends shaping the pharmaceutical industry today. The discussion focuses on how digital transformation is evolving from isolated initiatives into connected systems that support real business execution. Automation and AI are no longer optional, but their value depends on how well they are integrated into existing workflows and operating models.

This episode looks ahead to what’s next fo...

The discussion between Nataliya and Paul serves as a reminder that the pharmaceutical industry stands at a crossroads where embracing change can lead to unprecedented opportunities. By trusting their creativity, shifting their mindsets, and focusing on quality over quantity, professionals can navigate the evolving landscape and make a lasting impact in healthcare.

Key topics explored in this episode:

Technological change should be ...

In this episode of Pharma Talks, Nataliya Andreychuk sits down with Yacin Marzouki for an honest conversation about why omnichannel in pharma still feels more complicated than it should be.

The discussion goes beyond tools and tactics. Nataliya and Yacin explore blind spots inside pharma teams, the shift toward a true business-to-healthcare mindset, and what omnichannel maturity actually looks like in practice.

Key topics explored in...

In this episode of Pharma Talks, Nataliya Andreychuk, CEO of Viseven, welcomes Alejandro Jaramillo, Head of Data Science, Insights & Analytics to discuss how AI-driven pharma decisions are redefining every aspect of the pharmaceutical industry.

Together, they dive deep into how AI-driven pharmaceutical innovation is helping organizations move beyond simple dashboards toward predictive, data-led decision-making. They explore how ...

In this episode of Pharma Talks, Nataliya Andreychuk sits down with Steve Swan, founder and CEO of The Swan Group Executive Search, to discuss how to attract and retain AI talent in pharma.

As pharma integrates AI-driven healthcare solutions and adapts new business models, the demand for AI experts in pharma and life sciences AI talents is at an all-time high. Yet, pharma HR strategies face a unique challenge: competing with big tec...

In this episode of Pharma Talks, Nataliya Andreychuk once again welcomes Thomas Mrosk and Manuel Mitola, co-founders of ctcHealth, to dive deep into one of the most transformative topics in life sciences today – AI personal assistants for pharma teams.

With decades of combined experience in pharma innovation, digital transformation pharma, and AI adoption, Thomas and Manuel share their perspectives on how AI agents are reshaping the...

In this episode of the Pharma Talks, Nataliya Andreychyk welcomes Katrine Bach for an inspiring conversation on how women leaders in AI and healthcare are transforming the pharma industry and shaping the future of patient care.

Katrine also shares the story behind her Connected Women in AI community – a global network that empowers women driving change in data, AI, and healthcare innovation. Through this initiative, she highlights h...

Why should pharma companies rethink strategies that already work? In this episode of Pharma Talks, Nataliya Andreychuk is joined by Tara DeBellis to discuss why changes in the pharmaceutical industry are no longer optional but necessary for growth and sustainability.

From evolving life sciences strategy to addressing regulatory changes and patient expectations, Nataliya and Tara uncover the signs that it's time to evolve.

You'll le...

In this episode of Pharma Talks, we take a deep dive into how AI changes the very foundation of the pharmaceutical industry. Together with Patrick Markt-Niederreite from Zero‑Click Healthcare, Nataliya explores what it truly means to move toward an AI-first pharma model – one that redefines how companies operate, communicate, and grow.

More than just AI in pharma, this conversation unpacks how artificial intelligence is transforming...

Explore the real story of pharma digital transformation. Hear from Paul Tunnah on how content, tech, and strategy are reshaping the pharma industry.

From content transformation to the latest digital transformation trends in pharma, this episode unpacks what's working, what's evolving, and what's next.

Nataliya and Paul explore the shift towards digital content transformation, how AI in pharma is accelerating pharmaceutical innovation...

Explore why pharma resists change, how to align stakeholders, and scale transformation – with Cecilia Baeza on Pharma Change Management.

In this fresh episode of Pharma Talks, Nataliya and Cecilia dive deep into the human side of pharmaceutical change management: how to overcome adoption barriers and what it takes to lead a successful digital transformation in pharma.

Cecilia shares real-world insights on aligning cross-functional st...

In this episode, we focus the complexities of scaling omnichannel strategies in pharma, especially across global markets. Join Nataliya Andreychuk and Franck Mayet, Digital Transformation and Customer Engagement Expert, as they explore the real-world challenges pharma companies face when implementing omnichannel engagement in pharma, including regional limitations, geographic agility, and cultural nuances that make a one-size-fits-...

Explore how AI is transforming pharma marketing in this Pharma Talks podcast. Discover top AI tools delivering results and enhancing customer experience.

In this episode of Pharma Talks, Nataliya Andreychuk sits down with ctcHealth experts Thomas Mrosk, Founder & Managing Director, and Manuel Mitola, Partner & Head of AI Consulting, to explore the most impactful applications of AI in pharma marketing today.

Discover how art...

Join Viseven's podcast as we explore the shift to medical content, the future of modular content & key healthcare content strategies.

In this episode, Prasant Vijayakumar, Chief Strategy Officer of Viseven, joins Nataliya Andreychuk to explore the transformation of healthcare content strategy and its role in pharma content marketing strategy. The discussion highlights the industry's shift from commercial content to medical conte...

Is AI truly revolutionizing pharma marketing or just speeding up bad strategies? Join podcast as we explore AI's impact, compliance and future winners.

Our guest, Dan Atieh, Head of eWizard, shares insights on the role of AI in pharma marketing, and how gen AI in pharma marketing is reshaping strategies.

We'll dive into the recent eWizard release, discussing how AI pharma marketing is transforming marketing automation and content o...

Is there a secret to maximizing your content production efficiency? Find out together with Joe Falcone in the new episode of Pharma Talks with Nataliya Andreychuk!

Dive deep into strategies for tracking, optimizing, and scaling your content production workflow to deliver better results, faster. Whether you're part of a content production agency, managing digital content production in-house, or looking to refine your content product...

Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization.

Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI technology is shaping Bayer's omnicha...