Pitch Lab

Pitch Lab

Pitch Lab brings Merrick Creative’s Tom Frank and communication guru Jackie Hampton together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they're launching groundbreaking products, tackling growth challenges, or in the midst of raising capital, Tom and Jackie dive into the heart of their stories. Each episode features a spirited conversation uncovering the quirks, origin tales, and future plans that make these brands tick. But the real magic happens when they transform all that into a punchy, fun 30-second content piece. Pitch Lab is where big ideas, bold branding, and a little comedic flair collide — turning serious ambition into seriously memorable content.

Episodes

May 1, 2025 38 mins

On this episode of Pitch Lab, we cracked open a can of Donna’s Pickle Beer and an even better story with co-founder Scott Baird—a hospitality lifer whose career spans from world-renowned cocktail bars to roadside burger joints. Alongside his longtime collaborator Josh Jankovic, Scott has created a beer that’s turning heads, dividing palates, and somehow bringing everyone together over the polarizing power of pickles.

From a texted c...

Mark as Played

In this engaging conversation, Brooke Vaughn, founder of Please and Thank You, shares her journey from a barista to the owner of a thriving coffee shop and bakery known for its acclaimed chocolate chip cookies. She discusses the evolution of her brand, the impact of the pandemic on her business model, and the importance of building a strong team culture. Brooke emphasizes the significance of community and personal connections in he...

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March 28, 2025 46 mins

In this episode, Niles X. Lichtenstein, CEO of Nestment, shares his journey from a challenging childhood to becoming a leader in innovative real estate solutions. He discusses the importance of home ownership, the challenges faced by first-time buyers, and how Nestment aims to make home ownership attainable through co-buying and other strategies. Niles emphasizes the need for new pathways in real estate, especially for younger gene...

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February 19, 2025 48 mins

Bartholomew Jones, the co-founder of Cxffeeblack, discusses how his brand seeks to reclaim coffee's African roots while empowering Black farmers and promoting social justice. Through storytelling, music, and ethically sourced ingredients, Cxffeeblack offers an authentic coffee experience that emphasizes cultural connection and community.

Key Takeaways

• Bartholomew's journey from hip-hop artist to coffee entrepreneur
• ...

Mark as Played
February 12, 2025 45 secs

Pitch Lab brings Merrick Creative’s Tom Frank and content wizard William “Classic” Thomas together to spotlight CEOs and founders hustling to take their brands to the next level. Whether they're launching groundbreaking products, tackling growth challenges, or in the midst of raising capital, Tom and Classic dive into the heart of their stories. Each episode features a spirited conversation uncovering the quirks, origin tales,...

Mark as Played

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