In this episode of Place to be, Marc is joined by Jodi Fountain, Chief Digital Marketing Officer at SalonCentric, a L’Oréal USA subsidiary. They discuss how SalonCentric transformed its business by launching their platform in 2022, doubling their assortment to 30,000 SKUs through 400 third-party sellers, and becoming a true one-stop-shop solution for over one million beauty professionals. Jodi shares valuable insights on SalonCentric’s omnicanal strategy. Integrate their marketplace with their e-commerce website, allowing SalonCentric to enhance customer experience to better serve professional customers, while attracting new segments.
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