Discover how Würth, a global leader in industrial fastening and assembly materials, is revolutionizing B2B commerce through their innovative marketplace strategy. In this episode, Giulia Kuznik shares how Würth transformed their traditional e-commerce platform into a comprehensive marketplace solution, focusing on customer-centric features like unified invoicing and expanded product categories. Learn valuable insights about digital transformation in B2B, selecting the right pilot country, and maintaining customer trust while scaling operations.
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