In this episode of Place to be, Marc sits down with Brian Beck—renowned B2B commerce expert, cofounder of Master B2B, and author of Billion Dollar B2B Commerce. They explore the massive digitization of B2B commerce, the importance of omnichannel customer journeys, and strategies to address supply chain fragmentation. The conversation delves into the rise of B2B platforms, including marketplaces, and how companies can compete in a world increasingly influenced by platforms like Amazon Business. From leveraging extended assortments to harnessing industry expertise, Brian offers actionable insights for distributors, manufacturers, and executives navigating the future of commerce. Don’t miss this episode filled with practical advice for thriving in today’s evolving B2B landscape.
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