In this insightful episode, Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, shares his extensive expertise on the evolution of B2B digital commerce. From the explosive growth of marketplaces to the changing dynamics of buyer behavior, Mark provides valuable insights into how traditional businesses can adapt to the digital age. Learn why B2B marketplaces are growing at 30% annually and how companies can build resilient digital ecosystems in an era of supply chain challenges.
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