In this episode of Place to be, Nick Ostergaard, Senior Manager of Advanced Services and Digital Solutions at Toyota Material Handling, shares how Toyota is transforming spare parts distribution with its innovative e-commerce platform, MyToyotaStore. By seamlessly integrating its dealer network with its online sales channel, Toyota has created a win-win-win model benefiting customers, dealers, and the company itself. This conversation offers a deep dive into how a leading industrial company successfully digitized its route-to-market while strengthening — not alienating — its existing distribution channels.
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