Choosing video over audio for your podcast

While audio has long been the standard, we're making a bold case for why choosing video over audio can dramatically elevate your podcast and accelerate your growth. Here are some of the reasons we believe you should make a video podcast:

Increased discoverability: Let's face it, video is inherently more discoverable. Platforms like YouTube, TikTok, Instagram, and even Spotify are prioritising visual content. By offering a video version of your podcast, you open the door to a vast new audience actively searching for engaging visual experiences. Your content is no longer confined to traditional audio directories; it's ready to be found on the world's most popular video platforms.

Stronger connection and trust with your audience: There's an undeniable power in seeing the person behind the voice. Video allows your audience to see your facial expressions, gestures, and overall demeanor, building a much stronger emotional connection and fostering trust. This visual engagement transforms a passive listening experience into an active, personal interaction, making your audience feel like they're truly in the room with you.

Unlocking top-of-funnel content: One of the most significant advantages of video is its versatility for creating snackable, highly shareable content. With your video podcast, you can easily chop out short, impactful clips perfect for TikTok, Instagram Reels, and YouTube Shorts. These "top-of-funnel" assets—whether they're behind-the-scenes promos, impactful quote reels, or viral hooks—are invaluable for attracting new listeners and driving them to your full episodes. This repurposing strategy is a game-changer for audience growth.

Expanded platform options: While audio podcasts primarily live on platforms like Spotify and Apple Podcasts, video shatters these limitations. YouTube has become a massive hub for podcast consumption, and Spotify now fully supports video episodes. Furthermore, visual-first platforms like TikTok and Instagram become viable avenues for distributing your content, reaching demographics you might otherwise miss with audio alone.

Enhanced professionalism and shareability: Even with relatively basic gear, video instantly elevates the perceived production value of your podcast. This professional polish makes your content more appealing and, crucially, more shareable. People are simply more inclined to share and comment on video content than on audio. For interviews and panel discussions, video provides invaluable visual engagement, allowing viewers to see the interaction between guests, enhancing the overall experience.

Ready to take your podcast to the next level? Join us as we delve into the compelling reasons why choosing video for your podcast is a strategic move that will amplify your reach, deepen your connection with your audience, and propel your show forward.