The power of podcast guests

Have you ever wondered why some of the most engaging podcasts feature compelling interviews, or how they land such interesting people? We're here to break it all down.

We'll start by exploring the fundamental question: Why would you ask a guest on your podcast? Guests can bring a fresh perspective, share unique expertise, introduce your show to a new audience, and add incredible depth and variety to your content. They can elevate your discussions, offer alternative viewpoints, and provide valuable insights that you might not be able to deliver on your own.

Next, we'll tackle the art of selection: How do you go about selecting guests? It's not just about finding someone famous. We’ll discuss how to identify individuals who align with your podcast's niche, audience interests, and episode topics. We’ll cover researching potential guests, looking at their background, experience, and their ability to articulate their thoughts clearly and engagingly. We'll also touch on the importance of diversity in guest selection to ensure a rich and varied listening experience.

Once you’ve identified your ideal guest, the next step is crucial: How do you start the conversation – inviting them? We’ll share tips on crafting compelling invitation emails or messages that grab attention and clearly outline the value proposition for both the guest and your audience. We'll discuss effective communication strategies to make them feel comfortable and excited about the opportunity to join your show.

A common query we hear is: Do we have to pay them? We'll explore the various approaches to guest compensation, discuss the industry standards and help you determine what's appropriate for your podcast and your budget, emphasising that often, the exposure and platform you offer are significant benefits in themselves.

Finally, we'll address a critical concern for any podcast host: What if they say something that hurts the brand or is inappropriate? This can be a daunting prospect, but with the right preparation, it can be managed effectively. We'll discuss strategies for pre-interview communication, setting expectations, and having a plan in place for handling unforeseen circumstances during a live or recorded interview. This includes techniques for gently redirecting conversations, utilising editing effectively, and having a clear understanding of your podcast's values and boundaries.

Join us as we unlock "The Power of Podcast Guests" and equip you with the knowledge to bring incredible voices to your show.