Episode Transcript
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Speaker 1 (00:05):
Welcome to another deep dive. Really glad you could join
us wherever you are right now. Maybe you're out for
a morning walk, or stuck on a long drive, or
maybe just having a quiet coffee moment. I'm excited you're
here because today, while we're getting into something pretty fundamental
about business, it's this big contrast right between the stuff
that's super trendy and then just disappears and the things
(00:28):
that really truly.
Speaker 2 (00:29):
Last, the enduring ideas.
Speaker 1 (00:32):
Exactly. We've all seen them, haven't we, Those businesses that
explode onto the scene, big hype, all over the news,
you know, the next big things.
Speaker 2 (00:40):
Oh yeah, total media darlings for.
Speaker 1 (00:41):
A minute and then poof gone, Like coming back to
fidget spinners, remember that craze.
Speaker 2 (00:45):
It was why huge million three nothing dust.
Speaker 1 (00:49):
Collectors totally or you know some of those NFT collections,
the massive surge the headlines, and then for many a
pretty sharp drop.
Speaker 2 (00:57):
Volatile is putting it mildly for some of those.
Speaker 1 (00:58):
Yeah, and all those drop shipping gimmicks they called them,
promise the world.
Speaker 2 (01:03):
Instant riches right, the easy money angle.
Speaker 1 (01:06):
And vanished faster than you could, I don't know, clear
your browser cash. They were everywhere, and then just that's
the nature of a fad, isn't It burns bright, burns fast.
But today we're shifting gears. We're talking about something completely different,
something with real staying power. We're diving into evergreen business ideas.
Speaker 2 (01:24):
Ah, the perennials of the business world.
Speaker 1 (01:27):
That's a good way to put it. So what makes
a business evergreen? Well, simply put, these are the kinds
of businesses that haven't just been around for years or decades,
sometimes centuries.
Speaker 2 (01:39):
Right They weather the storms, tech shifts, economic dips, social
media trends, they just keep going.
Speaker 1 (01:46):
They have this like timeless quality. And our goal for
this deep dive today it's really clear. We want to
give you our listeners some solid insights, insights into building
long term income, finding ventures that are actually a pretty
low risk compared to chasing trends and tapping into markets
with steady, predictable demand.
Speaker 2 (02:03):
It's about stability over sensation exactly.
Speaker 1 (02:06):
This isn't about finding the next get rich quick thing.
It's about understanding how to build something solid, something sustainable,
something resilient. So whether you're maybe taking notes or just
mentally sketching things out, or even just absorbing the info
settle in. I think this is going to be really valuable.
Speaker 2 (02:22):
And what's so interesting right from the start is why
these businesses last. It almost always comes back to really
fundamental human needs, needs, not wants, precisely. It's not about
what's fashionable this second, but what's always essential. Food, shelter, clothing, health, learning,
things like.
Speaker 1 (02:42):
That, things we can't really live without.
Speaker 2 (02:44):
Right These businesses serve those constant, universal requirements, and that
means their relevance just doesn't fade away. So for you
as an entrepreneur, you get to build on this foundation
of like consistent, almost guaranteed demand. It's a totally different
ballgame than try to catch the next wave, much more stable.
Speaker 1 (03:01):
That difference between fad and fundamental. Like that's the core idea,
isn't it.
Speaker 2 (03:05):
It really is.
Speaker 1 (03:06):
So if we're talking fundamental human needs, where do we
even begin. There's one obvious place something everyone does multiple
times every single day, got to be food exactly. Let's
dive into the food business.
Speaker 2 (03:21):
Now.
Speaker 1 (03:21):
Okay, I know what some people might think. Restaurants food
service isn't that super competitive? Lots of places open and close.
Speaker 2 (03:28):
It can be absolutely no denying the competition. But the
evergreen principle is rock solid. People have to eat.
Speaker 1 (03:34):
It's non negotiable, right, And.
Speaker 2 (03:36):
It's not just about survival. Food is comfort, its celebration,
it's convenience, it's exploring new tastes. The need is constant.
But what's really fascinating, I think, is how the way
we get food. The types of food businesses are always evolving.
That constant change actually creates new opportunities even if the
market looks crowded.
Speaker 1 (03:54):
That's a great point.
Speaker 2 (03:54):
Can you give an example, sure, think about economic downturns,
Like back in two thousand and eight, fine dining took
a hit, right, but often more budget friendly places, fast
casual concepts, they actually saw business pick up. People still
wanted to eat out or grab something convenient, just maybe
at a lower.
Speaker 1 (04:10):
Price point, trading down but not out exactly.
Speaker 2 (04:13):
Or look at the pandemic more recently, massive explosive growth
in ghost kitchens delivery apps.
Speaker 1 (04:19):
Oh yeah, that changed everything.
Speaker 2 (04:21):
It showed incredible adaptability. Businesses pivoted fast to lower overheads,
direct to consumer models. They didn't need that expensive storefront
anymore necessarily.
Speaker 1 (04:31):
So the basic needs stayed, but the delivery method just
shifted massively.
Speaker 2 (04:37):
Precisely, and that flexibility is key. It shows you can
adapt and find new niches without maybe the huge traditional
investment and.
Speaker 1 (04:44):
The creativity within food is just huge, isn't it. I mean,
the possibilities all endless.
Speaker 2 (04:48):
You could start small, maybe a specialty coffee cart, great
beans and nice pastries. Maybe that grows into a little.
Speaker 1 (04:54):
Cafe or like those food trucks you see everywhere now, right.
Speaker 2 (04:57):
Build a following for I don't know, amazing fusion tacos.
Something you need. You can go where the crowds are.
Speaker 1 (05:01):
And what about things like meal prep That seems big.
Speaker 2 (05:04):
Huge, especially catering to busy professionals or people with specific
dietary needs, healthy eating, vegan, gluten free, whatever. You could
potentially start that from a certified home kitchen or a
shared commercial kitchen space.
Speaker 1 (05:18):
So many different angles, the.
Speaker 2 (05:19):
Range of styles, business models. There's room for almost any
kind of passion if you find your niche.
Speaker 1 (05:27):
But just having good food isn't enough, right, What's the
key to actually making it work long term?
Speaker 2 (05:32):
That's crucial. Great taste is table steaks. Really you absolutely
need a deep understanding of who you're serving, what are
their specific cravings, their preferences, their budget, know your customer deeply.
Are you targeting the health crowd with organic plant based stuff,
or maybe bringing a unique ethnic cuisine to an area
that lacks it, or perhaps perfecting comfort food classics but
(05:55):
doing it exceptionally well using local ingredients. Having a great story.
Speaker 1 (06:00):
Operations side must be tough too.
Speaker 2 (06:01):
Oh yeah, managing food costs, minimizing waste, that's huge. Streamlining
your service, whether it's in person or delivery, it needs
to be efficient.
Speaker 1 (06:08):
And keeping people coming back.
Speaker 2 (06:10):
Customer service absolutely yeah, turning that first time visitor into
a regular That comes down to consistent quality, yes, but
also great service, a welcoming atmosphere, making them feel valued.
Speaker 1 (06:20):
So it seems simple food, but there's a lot of
business strategy under the service.
Speaker 2 (06:23):
Definitely, don't underestimate the complexity behind a successful food venture.
Speaker 1 (06:28):
Okay, moving from feeding ourselves to well covering ourselves, let's
talk about clothing and apparel. Another obvious basic.
Speaker 2 (06:35):
Need rice, absolutely, but like food, there's more to it
than just the basic necessity. How so well, if you
connected to the bigger picture. Clothing is so much about identity,
self expression, how we present ourselves to the world, belonging.
Speaker 3 (06:52):
To a group, it's a form of communication, a very
powerful one, and that deep human desire for expression, for identity,
that's what really fuels that constant demand beyond just needing cover.
Speaker 2 (07:02):
Entrepreneurs can tap into those deeper motivations.
Speaker 1 (07:05):
So while specific fashion trends might be fickle exactly.
Speaker 2 (07:09):
Trends come and go notoriously fast sometimes, but the underlying
need for clothes keeps going. Babies are born, they grow,
seasons change, requiring different wardrobes, personal styles of all society shifts.
Speaker 1 (07:21):
So that constant change actually creates openings.
Speaker 2 (07:24):
Absolutely. It means the industry is always dynamic, always offering
new niches, new opportunities for innovation, even for small players.
Speaker 1 (07:32):
And you don't need to be like a giant fashion
label to get started, right.
Speaker 2 (07:35):
Not at all. You can start really lean these days.
Think about a custom t shirt business. You can use
print on demand.
Speaker 1 (07:43):
Services like print full or printify exactly.
Speaker 2 (07:45):
So you don't hold any inventory yourself. You just design
market and they handle printing and shipping when an order
comes in, very low risk to start.
Speaker 1 (07:53):
Or what about thrift stores that seems huge now.
Speaker 2 (07:56):
Massive online thrift stores tap into affordability, yes, but also
that growing desire for sustainable fashion, the whole circular economy
idea that takes good curation skills understanding online marketplaces rather
than manufacturing.
Speaker 1 (08:11):
So finding your niche seems really key here.
Speaker 2 (08:14):
Crucial, and the niches are incredibly varied. You mentioned drop
shipping earlier. Again, that's possible here, but you really need
to vet your suppliers carefully for quality and reliability.
Speaker 1 (08:24):
What other niches are strong.
Speaker 2 (08:25):
We're seeing a big push towards eco friendly and sustainable brands.
People care more about ethical production materials. Culturally inspired fashion
is another powerful area, connecting with specific communities or aesthetics.
And then you have super specific categories like adaptive clothing
for people with disabilities or high performance gear for niche sports, paternity.
Speaker 1 (08:47):
Where and reaching those niche audiences is easier now, much.
Speaker 2 (08:50):
Easier thanks to online platforms Instagram, TikTok, Pinterest. Their visual
mediums perfect for fashion. You can target ads with incredible precision,
build a community, sell directly to consumers bypassing the traditional
retail system.
Speaker 1 (09:05):
Building that direct connection.
Speaker 2 (09:07):
Yes, and that's how you build stability. Find your niche,
whether it's you know, ethical kids clothes or bespoke wedding accessories.
Build a loyal audience around that specific value proposition, and
then it.
Speaker 1 (09:18):
Becomes more than just selling clothes exactly.
Speaker 2 (09:21):
It becomes a steady income machine because you're selling an identity,
a solution, a connection. It requires consistency and really understanding
that specific customer.
Speaker 1 (09:29):
Okay, let's shift to something maybe less glamorous, but potentially
very profitable. Number three cleaning services.
Speaker 2 (09:39):
Ah. Yes, often overlooked but incredibly solid.
Speaker 1 (09:42):
Why evergreen? It seems pretty straightforward.
Speaker 2 (09:44):
Well, the unglamorous aspect is actually its strength. In some ways.
It addresses a super widespread, very real need convenience in order.
Speaker 1 (09:54):
People just don't have time or don't want to spend
their time cleaning.
Speaker 2 (09:56):
Precisely, we're busy, we prioritize other things. Any people would
much rather pay someone to clean their home or office
than do it themselves. That creates constant high demand.
Speaker 1 (10:06):
And the customer base is broad too, right, not just homes.
Speaker 2 (10:09):
Very broad. You've got residential houses obviously, but also commercial offices,
big and small, retail stores, medical clinics have specific needs.
Post construction sites need cleanup, after party cleanups. The need
for clean, hygienic spaces.
Speaker 1 (10:22):
Is everywhere, so steady demand. What about starting up. Is
it expensive?
Speaker 2 (10:27):
Actually, the barrier to entry financially is remarkably low. You
need basic supplies, reliable transport, maybe some simple marketing to
get those first clients. That makes it really accessible.
Speaker 1 (10:37):
Okay, So what's the secret sauce? Then? If it's easy
to start, how do you succeed?
Speaker 2 (10:42):
Ah? The secret sauces trust. That's the core asset here.
Speaker 1 (10:46):
Trust.
Speaker 2 (10:47):
How So think about it. You're letting someone into your home,
your office, your private space. It's not just about making
surfaces shine. It's about the client having peace of mind
knowing their space is respected, secure, handled professionally.
Speaker 1 (11:03):
Right, that makes sense.
Speaker 4 (11:04):
Reliability is key, absolutely critical, unwavering reliability, showing up on
time every time, Professionalism and how you communicate, how you
present yourself, the quality of the work.
Speaker 1 (11:15):
And if you nail those things, referrals.
Speaker 2 (11:17):
Become your best friend. Yes, seriously, word of mouth in
this industry is incredibly powerful. Happy clients to their friends,
their neighbors, their colleagues. It drives growth organically, much more
effectively than adds sometimes.
Speaker 1 (11:28):
So it scales well. You start small, build trust, get referrals.
Speaker 2 (11:31):
Exactly, and scaling is very possible once you have a
solid base and a great reputation. You can hire and
train a team that lets you take on more jobs,
maybe specialize cover a larger area.
Speaker 1 (11:41):
Are there specific niches within cleaning that are growing?
Speaker 2 (11:45):
Definitely. We're seeing a real premium market emerge for things
like eco friendly cleaning using non toxic, sustainable products that
appeals to a specific customer segment.
Speaker 1 (11:56):
Health conscious, environmentally, aware of people right.
Speaker 2 (12:00):
So deep sanitizing services that got a huge boost recently. Obviously,
specialized services like carpet cleaning, upholstery cleaning, window washing, these
often command higher prices.
Speaker 1 (12:09):
So even in a traditional business like cleaning, there's room
for innovation and specialization.
Speaker 2 (12:14):
Always adapting to what customers value. Now, whether it's health, sustainability,
or specific types of cleaning, that's key to long term success.
Speaker 1 (12:22):
Okay, Next up, an industry that feels like it's just
exploding everywhere you look. Health and Wellness number four.
Speaker 2 (12:28):
Oh, absolutely booming and for good reason.
Speaker 1 (12:31):
What makes this one so evergreen? It feels like trends
come and go here too, diets, fitness fads.
Speaker 2 (12:36):
True, they're definitely trends within wellness. The underlying driver is constant,
the fundamental human desire to feel good, to be healthy,
live longer, manage stress, have energy that's not going away.
It's a universal astoration exactly, and if you connect it
to the bigger picture, this boom reflects huge societal shifts.
(12:57):
We're moving much more towards preventative health, not to treating sickness,
towards personal optimization, and a much more holistic view of
well being mind, body, spirit.
Speaker 1 (13:07):
Not just physical fitness.
Speaker 2 (13:08):
Not at all. It encompasses mental health, emotional wellbeing, nutrition,
stress management, sleep. It's broad and that actually raises a
really interesting question for the future, which is, how will
technology keep personalizing wellness think AI coaches, wearables, tracking, more data,
virtual therapy. How will tech make wellness even more accessible?
(13:31):
And what new business opportunities does that create.
Speaker 1 (13:34):
That's a big question. So the range of businesses here
is huge.
Speaker 2 (13:37):
Then immense. You've got the more traditional paths, personal training,
face to face, a virtual now, yoga studios, meditation classes
often specialize like prenatal yoga or mindfulness for anxiety. Nutrition
coaching highly personal.
Speaker 1 (13:49):
And in the mental health side.
Speaker 2 (13:50):
Critically important and growing fast. Licensed counseling therapy often delivered
via telehealth now, which increases access significantly.
Speaker 1 (13:59):
What about apps?
Speaker 2 (14:00):
And digital stuff huge area wellness apps, tracking sleep, hydration, mood,
guided meditations, fitness routines. Then they're selling products, supplements, healthy snacks,
eco friendly workout gear, creating content fitness videos on YouTube,
wellness blogs, building communities.
Speaker 1 (14:18):
So lots of entry points depending on your skills and passion.
Speaker 2 (14:21):
Absolutely, and the value you provide is really profound, isn't it.
You're directly helping people improve their health, their vitality, their
quality of life.
Speaker 1 (14:29):
That must be rewarding hugely.
Speaker 2 (14:31):
This is a field where profitability and deep personal fulfillment
can really go hand in hand. When you see clients
make real positive changes, it's incredibly motivating.
Speaker 1 (14:41):
And that passion probably comes across to clients too.
Speaker 2 (14:44):
Definitely, authenticity matters a lot in wellness. People are looking
for genuine support. Oh At another angle is corporate wellness
companies investing in their employees' health. That's a big B
to B market too.
Speaker 1 (14:54):
Okay. Our fifth evergreen idea taps into another fundamental human drive,
the desire to learn. We're talking tutoring and online education, yes.
Speaker 2 (15:06):
The endless quest for knowledge and skills.
Speaker 1 (15:08):
What strikes me here is like, if you know something well,
truly understand it. You basically have a potential business right there.
Speaker 2 (15:15):
That's a great way to put it. Knowledge itself is
valuable capital, and the demand for learning it never stops.
It's perpetual.
Speaker 1 (15:22):
Why is it so constant, Well, think.
Speaker 2 (15:24):
About the whole life cycle. Kids in school need help
with tough subjects exam prep. Adults want to learn new
languages for travel or work. Big up practical skills like
coding or cooking, develop creative talents.
Speaker 1 (15:34):
And professionals need to keep learning too right constantly.
Speaker 2 (15:37):
The workplace changes so fast, upskilling, reskilling. It's essential to
stay relevant and competitive. So the need spans all ages
and stages of life.
Speaker 1 (15:46):
And technology has obviously transformed how this happened radically.
Speaker 2 (15:49):
One on one tutoring platforms like Zoom make it global
you can teach someone on the other side of the world.
Speaker 1 (15:54):
And online courses.
Speaker 2 (15:56):
Huge platforms now skill Share, teachable Coursera, You to me Kajabi.
You can create a comprehensive course on almost anything and
sell it to a massive audience. It's evergreen content that
can generate income over time, or even.
Speaker 1 (16:10):
Just sharing knowledge through videos.
Speaker 2 (16:12):
Absolutely educational YouTube channels are massive. You monetize through ads sponsorships,
maybe selling supplementary materials like worksheets or ebooks.
Speaker 1 (16:21):
So the format has changed, but the core need.
Speaker 2 (16:23):
Hasn't exactly, And that's what's fascinating, isn't it. Education evolves
from apprenticeships centuries ago to universities now, to digital platforms,
but that basic human drive to learn and improve is constant, which.
Speaker 1 (16:36):
Leads to a key question for anyone in this space.
Speaker 2 (16:39):
How do we ensure quality? With education becoming so democratized,
so fragmented online, how do we maintain standards? How do
we make sure the learning is actually effective and accessible,
not just available. That's a big challenge and opportunity.
Speaker 1 (16:51):
What does it take to be good at this? Then?
Is it just about having degrees?
Speaker 2 (16:55):
Credentials can help, sure, especially for formal subjects, but honestly,
the real skill is being able to simplify, to take
complex ideas and make them clear, engaging, maybe.
Speaker 1 (17:07):
Even fun, making it understandable.
Speaker 2 (17:09):
Exactly, patience, clear communication, breaking things down into digestible steps,
whether you're teaching quantum physics or how to bake sour
dough bread. That ability to make it accessible is what
people pay for. It's about empowering others.
Speaker 1 (17:22):
With knowledge and that's always valuable.
Speaker 2 (17:25):
Always. We're also seeing growth in things like focused boot camps,
micro credentials, short intense programs tied directly to specific job skills.
That's another strong.
Speaker 1 (17:34):
Nichhe Okay, let's switch gears to something that involves a
lot of heart and maybe for number six pet services.
Speaker 2 (17:42):
Ah, yes, the power of pets.
Speaker 1 (17:44):
It's kind of amazing, isn't it. People's connection to their animals,
and it translates into serious business, it really does.
Speaker 2 (17:49):
The spending on pets is enormous and consistently grows. People
treat their pets like family members.
Speaker 1 (17:54):
You really do spoil them rotten.
Speaker 2 (17:55):
Sometimes absolutely, And that deep emotional bond coupled with the
financial investment people are willing to make, creates this incredibly robust,
stable market around pet care.
Speaker 1 (18:06):
So the wy evergreen is that deep bond.
Speaker 2 (18:09):
That's a huge part of it. Pet ownership is high,
it's growing in many places, and owners are willing to
spend significantly on health, grooming, food, toys, services.
Speaker 1 (18:20):
Everything, and many services are needed regularly right exactly.
Speaker 2 (18:24):
That's key for stability. Grooming isn't usually a one off.
Dog walking is often daily or weekly. Pet setting for
holidays or work trips. This recurring demand creates a predictable
income stream. It's not just transactional. It builds loyalty.
Speaker 1 (18:38):
What are some examples beyond the obvious like grooming and walking?
Speaker 2 (18:41):
Oh, lots of creative niches. Pet photography is popular. People
want nice portraits of their furry family. I've seen that
custom pet treats focusing on healthy, organic, hypoallergenic ingredients that
taps into the human health trends. Spilling over to.
Speaker 1 (18:54):
Pets makes sense. What else?
Speaker 2 (18:56):
Things like specialized training, puppy classes, agility training, even pet massage,
therapy or acupuncture, pet friendly hotels and travel services. The
market keeps expanding, so.
Speaker 1 (19:06):
If you love animals, this could be ideal.
Speaker 2 (19:09):
It's often called a dream business for animal lovers for
that reason. You combine passion with a real, scalable.
Speaker 1 (19:15):
Business model and it can start small.
Speaker 2 (19:17):
Very easily. Start as a solo dog walker in your neighborhood,
build up clients through word of mouth, maybe add pet sitting,
then perhaps hire someone, maybe eventually open a small grooming
shop or daycare. It scales quite naturally if you provide
great service and connecting it back. It's really about providing
convenience and peace of mind for the owners. That's the service,
(19:38):
which raises another question. Go on, how do our changing
lifestyles maybe more people living in cities, working longer hours,
traveling more. How does that change what pet owners need?
What new services will emerge because of how we live?
Speaker 1 (19:51):
Interesting angle? Okay, number seven, This one feels very practical,
very essential. Repair services the.
Speaker 2 (19:56):
Fixers, Yes, absolutely essential.
Speaker 1 (19:58):
The core idea seems simple. Things break, people need them fixed.
Speaker 2 (20:03):
It is simple yet profound, and its evergreen nature comes
from that inevitability. Electronics fail, clothes rip pipes, leak, cars breakdown,
appliances stop working. It's a fact of life.
Speaker 1 (20:17):
And most of us can't fix that stuff ourselves, exactly.
Speaker 2 (20:20):
We lack the skills, the specialized tools, sometimes just the
time or inclination, so we rely on experts.
Speaker 1 (20:26):
And this isn't really about trends.
Speaker 2 (20:28):
Not at all. It's about craftsmanship, technical skill, problem solving,
and crucially, like cleaning services, it's built on trust and reliability.
When your washing machine floods the kitchen, you need someone
dependable fast.
Speaker 1 (20:41):
You need someone you can count on.
Speaker 2 (20:42):
Right, and that reputation for trustworthy equality work is gold.
It often leads to strong local referrals, which means you
might not need to spend a fortune on advertising. Your
satified customers do the marketing for you.
Speaker 1 (20:54):
What kinds of repair businesses are we talking about, Oh,
a huge.
Speaker 2 (20:57):
Range carpentry for home REPAIRSS, plumbing, electrical work, those are
critical skilled trades. Electronics repair, phones, laptops, TVs, appliance servicing,
extending the life of major purchases, shoe repair, clothing alterations,
auto mechanics. The list goes on.
Speaker 1 (21:15):
It feels like there's a sustainability angle here too, doesn't
it fixing instead of replacing.
Speaker 2 (21:20):
Absolutely, that's a fascinating aspect. Repair services inherently support a
circular economy. They reduce waste, to conserve resources, extend the
lifespan of goods. That aligns really well with growing environmental awareness.
Speaker 1 (21:32):
So it's good for the planet and good for.
Speaker 2 (21:34):
Business potentially, yes, which brings up the challenge though. The
challenge how to repair services adapt to modern products. Things
are getting more complex, more integrated, sometimes designed not to
be easily repaired. I think smartphones, modern cars with complex electronics.
Speaker 1 (21:50):
The right to repair movement touches on that exactly.
Speaker 2 (21:53):
That movement actually supports independent repair businesses. Yeah, but the
technical challenge remains, how do repairers stay skilled up on
constantly evolving sometimes proprietary technology. That's the hurdle and the
opportunity for specialization always evolving.
Speaker 1 (22:09):
Okay, number eight is something that feels very now, but
you argue it's evergreen content creation.
Speaker 2 (22:16):
Yes, absolutely evergreen in the digital age.
Speaker 1 (22:18):
Why content feels like it changes so fast? What's viral
today is forgotten tomorrow.
Speaker 2 (22:22):
The specific pieces of content might be fleeting, sure, but
the underlying human demand for content, for information, entertainment, connection, inspiration,
that's constant. People are always searching, scrolling, watching, listening.
Speaker 1 (22:34):
Content is king, as they say, it.
Speaker 2 (22:36):
Really is in the sense that it fuels the Internet.
We're perpetually consuming it. And the beauty now is the democratization.
Speaker 1 (22:42):
Meaning anyone can be a creator pretty much.
Speaker 2 (22:45):
If you have a passion, a skill, a unique perspective,
a story to tell, you have the potential to create
content and build an audience around it, your thoughts, your expertise.
That can literally become your paycheck.
Speaker 1 (22:57):
Through what platforms?
Speaker 2 (22:59):
So many options. Long videos on YouTube, short snappy stuff
on TikTok or Instagram, reels, written articles on a blog,
or platform like medium, in depth audio like this deep dive,
via podcasts, email, newsletters, building a direct relationship visuals on
pinterest and how.
Speaker 1 (23:15):
Does that turn into a business? Just getting views?
Speaker 2 (23:18):
Views are the start building that audience, but monetization comes
in layers. Once you have engagement, you can attract sponsorships
from brands, you can use affiliate marketing, recommend products you trust.
Speaker 1 (23:31):
And get a commission selling your own stuff too.
Speaker 2 (23:33):
Definitely, that's often the long term goal for many creators
selling digital products like ebooks, courses, templates, or even physical
merchandise related to your brand or niche.
Speaker 1 (23:42):
What's the key to making it work? Do you have
to be famous?
Speaker 2 (23:45):
Not at all. Consistency is far more important than chasing
viral fame. Showing up regularly for your audience, being helpful,
providing value, being authentic, honest.
Speaker 1 (23:55):
Real, build and trust again.
Speaker 2 (23:57):
Absolutely, building that loyal community that trust your vale. That's
what makes it sustainable long term, regardless of algorithm changes
or platform shifts.
Speaker 1 (24:05):
But it's crowded out there, isn't it. How do creators
stand out and maintain quality?
Speaker 2 (24:10):
That's the big question, isn't it? With everyone being a
potential creator, how do you maintain authenticity, How do you
ensure quality? How do you build a real business model
not just a hobby that takes strategy, dedication, and often
learning the business side, not just the creative side.
Speaker 1 (24:26):
Makes sense? Okay? Number nine takes us to solid ground,
literally real estate.
Speaker 2 (24:31):
Ah Land, As Mark Twain supposedly said, by land, they're
not making it anymore.
Speaker 1 (24:36):
Huh exactly. It feels like one of the oldest forms
of wealth building. Why is it evergreen?
Speaker 2 (24:42):
Because the fundamental need is perpetual shelter. People always need
places to live, Businesses need places to operate, offices, shops, warehouses,
We need space.
Speaker 1 (24:51):
It's a basic necessity, absolutely.
Speaker 2 (24:54):
And because of that constant demand and the finite supply
of desirable locations, it's historically been a very enduring way
to build long term well often seen as a hedge
against inflation too.
Speaker 1 (25:04):
But isn't it super expensive to get into? Don't you
need loads of cash?
Speaker 2 (25:07):
That's a common perception, but there are actually various entry points.
You don't necessarily need millions to start, like what well.
You could start by learning the ropes, maybe working for
an agent, property manager, a developer, understanding.
Speaker 1 (25:23):
The market, getting experience first, right.
Speaker 2 (25:25):
Then maybe your first step is buying a small rental property,
a condo, a small house, start generating passive income, or
if you have the skills and risk appetite, maybe house flipping, buying, renovating.
Speaker 1 (25:39):
Selling, or becoming an agent yourself.
Speaker 2 (25:41):
That's another path, a service based entry into the industry,
earning commissions by helping others buy and sell.
Speaker 1 (25:46):
So it's a long game.
Speaker 2 (25:48):
Generally, Yes, it's usually not quick riches. It requires patients, research,
understanding market cycles. But it's also considered a very smart
long term strategy. Well located, well managed property tends to appreciate.
Speaker 1 (26:00):
Over time, and technology is changing things here too, right
like Airbnb completely.
Speaker 2 (26:05):
Platforms like Airbnb have revolutionized short term rentals. Suddenly, your
spare room, your vacation home, even your primary residence while
you're away, can become an income generating asset. It as
a whole new layer of possibility for property owners makes
it more flexible, yes, and potentially more lucrative on a
per nit basis, though it requires more active management. We're
(26:27):
also seeing things like real estate crowdfunding platforms fractional ownership
making it easier for smaller investors to get a piece
of the pie.
Speaker 1 (26:34):
That's more than just buildings, isn't it?
Speaker 2 (26:36):
Oh? Definitely. Real estate is deeply tied to location, community,
economic development, infrastructure, which leads to the big future question.
Speaker 1 (26:46):
What's that?
Speaker 2 (26:46):
How will things like remote work changing where people want
to live, evolving family structures, and especially climate change, rising
sea levels, extreme weather. How will those massive forces reshape
real estate values and opportunities in the coming decade. That's
something anyone entering the field needs to.
Speaker 1 (27:02):
Think about, huge considerations. Okay, number ten feels directly linked
to almost every other business we've discussed. Digital marketing services, the.
Speaker 2 (27:10):
Great connector, Yes, absolutely vital today.
Speaker 1 (27:14):
Why evergreen marketing tactics change all the time, don't they
SEO rules, social media platforms.
Speaker 2 (27:20):
The tactics evolve constantly. Yes, you have to keep learning,
but the fundamental need is permanent. Every business needs customers.
Speaker 1 (27:28):
Can't survive without them.
Speaker 2 (27:30):
Exactly, and where are those customers today? Overwhelmingly online? Searching
on Google, scrolling social media, reading reviews, watching videos.
Speaker 1 (27:40):
So if a business isn't visible online, it's practically invisible
to a huge chunk of its potential market.
Speaker 2 (27:46):
An online presence isn't optional anymore. It's critical infrastructure that's
why helping businesses get found and connect with customers online
is an evergreen service.
Speaker 1 (27:55):
You're providing the lifeline essentially in many ways.
Speaker 2 (27:58):
Yes, digital market is how modern commerce happens.
Speaker 1 (28:01):
What kind of services does that involve?
Speaker 2 (28:03):
A whole suite? Search engine optimization or SEO. Getting businesses
ranked higher in Google search results. That's complex, involving technical
site structure, content, keywords.
Speaker 1 (28:13):
Links, running online ads, yes.
Speaker 2 (28:16):
Managing paid advertising campaigns on platforms like Google Ads, Facebook, Instagram,
LinkedIn targeting specific audiences very precisely.
Speaker 1 (28:25):
Content is part of it, too.
Speaker 2 (28:26):
Huge part creating blog posts, videos, social media updates that
attract and engage customers. Managing a company's social media presence
across different platforms, email marketing, building lists and nurturing leads, analytics,
tracking what works and what doesn't.
Speaker 1 (28:41):
Sounds like you need a lot of skills.
Speaker 2 (28:43):
You need to specialize usually, but the good news is
you can start relatively small. Offer services to local businesses first,
maybe even to a project for free or cheap, just
to build.
Speaker 1 (28:53):
A case study, get those results to show potential clients exactly.
Speaker 2 (28:57):
Results are everything in this field. If you can demonish,
you show a business owner that you increase their leads
or sales. They will pay for that. Your track record
matters more than a fancy degree.
Speaker 1 (29:06):
So you build a portfolio, get referrals, raise your rates,
maybe specialize further.
Speaker 2 (29:11):
That's the typical growth path and it leads to the
next big question here, How will AI change digital marketing?
Speaker 1 (29:18):
Oh? Yeah, AI is everywhere now.
Speaker 2 (29:20):
It's already automating parts of ad buying, content generation, analytics.
So the role of the digital marketer is shifting, maybe
less manual tweaking, more high level strategy, creative thinking, interpreting
the AI's output. Adapting to AI is the next frontier
for this field.
Speaker 1 (29:37):
Fascinating. Okay, number eleven sounds like fun. Subscription box services.
Speaker 2 (29:41):
Yes, the monthly surprise package very popular model.
Speaker 1 (29:45):
Why does this one have evergreen potential? Isn't it just
a trend?
Speaker 2 (29:48):
It taps into some really fundamental consumer desires that aren't
going away. First, convenience, getting curated items delivered to your
door saves time.
Speaker 1 (29:58):
And effort, no need to shop around right.
Speaker 2 (30:00):
Second, personalization When the box feels tailored to your tastes,
whether it's beauty products, snacks, books, or coffee, it feels
more valuable and satisfying.
Speaker 1 (30:08):
Makes you feel understood exactly.
Speaker 2 (30:10):
And third, the element of discovery, the surprise people enjoy
trying new things, unboxing something unexpected each month. It's a
little dopamine hit.
Speaker 1 (30:18):
So convenience, personalization, discovery. That's the magic formula that.
Speaker 2 (30:22):
Seems to be the core appeal, and you see it
applied to almost every niche imaginable now skincare boxes, book boxes,
coffee boxes, international snack boxes, craft kits, even boxes for pets.
Speaker 1 (30:36):
Dog toy boxes. I've seen those, Yep.
Speaker 2 (30:38):
The variety is huge. If there's a passionate niche audience,
someone's probably thought of a subscription box for it.
Speaker 1 (30:44):
How would you start something like this seems logistically complex.
Speaker 2 (30:47):
It can be, but you can start lean, pick a
very specific theme, something you know well, source some unique,
high quality products that fit that theme and offer good value.
If you start with a small number.
Speaker 1 (30:59):
Of scribers, test the waters exactly.
Speaker 2 (31:02):
The real key to making it sustainable, though, isn't just
finding cool products. It's about building a strong brand and
a sense of community around the box, community through social media,
maybe an online forum, exclusive content, making subscribers feel like
they're part of something special, connected to other people with
the same interest. That drives loyalty and reduces churn people
(31:23):
canceling their.
Speaker 1 (31:24):
Subscription, So it becomes more than just a box of stuff.
Speaker 2 (31:27):
That's the goal. It shifts from just selling products to
building relationships. That's where the long term stability comes from.
Speaker 1 (31:33):
But it raises the challenge, always a challenge.
Speaker 2 (31:36):
How do you maintain that feeling of personalization and community
as you scale up? How do you avoid it feeling
generic when you have thousands of subscribers That's tough, and
managing the sourcing packing shipping logistics efficiently is crucial to.
Speaker 1 (31:48):
Lots to juggle. Okay, finally, number twelve, this feels very empowering.
Speaker 2 (31:53):
Freelancing and consulting, leveraging your own skills directly, Yes, incredibly
possible and definitely evergreen.
Speaker 1 (32:00):
Why evergreen? Isn't the gig economy sometimes seen as precarious.
Speaker 2 (32:05):
It can have as challenges for sure, income fluctuation, benefits,
et cetera, But the underlying demand for specialized skills is constant.
Businesses and individuals always need expertise.
Speaker 1 (32:15):
They don't have in house, filling the gaps.
Speaker 2 (32:18):
Exactly or providing an objective outside perspective, whether it's writing, design, coding, marketing, strategy,
financial advice, project management. There's a perpetual need for skilled
professionals who can deliver specific results.
Speaker 1 (32:30):
And you're your own boss.
Speaker 2 (32:31):
That's a huge appeal for many. The flexibility, the autonomy,
choosing your projects, setting your hours, working from anywhere. Potentially
it offers a level of control traditional employment often doesn't.
Speaker 1 (32:43):
So it's about selling your expertise directly, precisely.
Speaker 2 (32:46):
It's client centric. You succeed by building trust and delivering
tangible value solving specific problems for your clients.
Speaker 1 (32:54):
What kind of fields does this cover?
Speaker 2 (32:56):
Almost anything? Skill based writing, copy content, technical graphic design, branding,
web print programming, web development, marketing, social media, SEO ads,
financial consulting, business strategy, project management, virtual assistance. The list
is vast and growing, and.
Speaker 1 (33:15):
How does it grow? You start freelancing, then what?
Speaker 2 (33:17):
Typically? You start by building a portfolio, getting testimonials. As
your reputation grows, you can increase your rates. You become
more selective about projects you might specialize further within your.
Speaker 1 (33:26):
Niche become known as the go to person for X.
Speaker 2 (33:29):
Exactly yield a strong personal brand. From there, some freelancers
scale up by creating an agency, hiring other freelancers, to
work with them taking on bigger projects. Others might develop
products based on their expertise, like courses or templates.
Speaker 1 (33:43):
So it's a pathway with different.
Speaker 2 (33:44):
Roads very much so. Yeah, but it all starts with
leveraging that core skill and building trust, which brings us
back to the challenge you mentioned the precariousness, right, how
do freelancers navigate the feast or fanded cycle? How do
they handle tax is, insurance, retirement planning? How do they
effectively price their services to reflect their true value in
(34:07):
a market that can sometimes push rates down. Mastering the
business of freelancing is just as important as being good
at the skill itself, being.
Speaker 1 (34:15):
A good business owner, not just a good writer or designer.
Speaker 2 (34:17):
Precisely, that's the key to making it a sustainable long
term career. Wow.
Speaker 1 (34:22):
Okay, so that's twelve really solid evergreen business ideas. We've
covered a lot of ground, from you know, basic needs
like food and clothing right through to digital services and
leveraging your own expertise.
Speaker 2 (34:34):
A good mix. Definitely showing the breadth of opportunity, and.
Speaker 1 (34:37):
The main takeaway seems to be that these are real opportunities, right,
They're based on solving actual problems people have day in,
day out.
Speaker 2 (34:45):
Exactly rooted in fundamental needs, not fleeting desires.
Speaker 1 (34:48):
So let's be super clear with everyone listening. This isn't
about quick fixes, is it. No get rich quick promises here.
Speaker 2 (34:56):
Absolutely not. These require work, dedication strategy.
Speaker 1 (35:00):
They demand consistency, thinking things through and really focusing on
providing genuine value to your customers or clients.
Speaker 2 (35:07):
Commitment is key.
Speaker 1 (35:08):
So the message for you listening right now is maybe
to think about which of these resonates, which one aligns
with something you're passionate about or skilled in, what sparks
your curiosity.
Speaker 2 (35:18):
Finding that intersection of need, skill and passion, and.
Speaker 1 (35:21):
Don't feel like you have to launch something huge overnight.
The advice seems to be start small, test your idea,
get feedback, iterate.
Speaker 2 (35:30):
Take that first step. Action is crucial.
Speaker 1 (35:32):
Just get started, stay consistent, and don't get bogged down
trying to make it perfect before you even launch. Consistency
beats perfection in the long.
Speaker 2 (35:40):
Run, well said, keep moving forward.
Speaker 1 (35:42):
Okay, So maybe a final thought to leave everyone with
something to moll over.
Speaker 2 (35:46):
Yeah, building on that idea of fundamental needs, here's something
for you to think about. We know basic human needs
for food, shelter connection, health knowledge. They don't really change
over centuries, right, So the question becomes, how might you
identify the next innovative way to meet one of these
(36:06):
timeless demands. Maybe it's using new technology, Maybe it's spotting
a shift in society that creates a new angle on
an old need. Maybe it's a more sustainable or ethical approach.
Speaker 1 (36:16):
Looking beyond just repeating what exists.
Speaker 2 (36:18):
Exactly, think about how you can meet an enduring need
in a novel way. Not just for profit, though that's important,
but maybe to create a truly lasting positive impact as well.
How can you innovate on the evergreen?
Speaker 1 (36:29):
Innovate on the evergreen? I like that a fantastic challenge
to ponder. Thank you so much for tuning into this
deep dive with us today. We really appreciate you spending
your valuable time here, and hey, if this conversation sparks
some ideas or maybe help clarify something for you, we'd
love it if you'd consider subscribing or perhaps sharing this
(36:49):
with a friend who might be thinking about starting something new.
Leaving a review helps too.
Speaker 2 (36:53):
It really does help others find the show.
Speaker 1 (36:55):
It absolutely does. So until next time, keep dreaming, keep building,
and keep believing in your own journey. Take care
Welcome to another deep dive. Really glad you could join
us wherever you are right now. Maybe you're out for
a morning walk, or stuck on a long drive, or
maybe just having a quiet coffee moment. I'm excited you're
here because today, while we're getting into something pretty fundamental
about business, it's this big contrast right between the stuff
that's super trendy and then just disappears and the things
(00:28):
that really truly.
Speaker 2 (00:29):
Last, the enduring ideas.
Speaker 1 (00:32):
Exactly. We've all seen them, haven't we, Those businesses that
explode onto the scene, big hype, all over the news,
you know, the next big things.
Speaker 2 (00:40):
Oh yeah, total media darlings for.
Speaker 1 (00:41):
A minute and then poof gone, Like coming back to
fidget spinners, remember that craze.
Speaker 2 (00:45):
It was why huge million three nothing dust.
Speaker 1 (00:49):
Collectors totally or you know some of those NFT collections,
the massive surge the headlines, and then for many a
pretty sharp drop.
Speaker 2 (00:57):
Volatile is putting it mildly for some of those.
Speaker 1 (00:58):
Yeah, and all those drop shipping gimmicks they called them,
promise the world.
Speaker 2 (01:03):
Instant riches right, the easy money angle.
Speaker 1 (01:06):
And vanished faster than you could, I don't know, clear
your browser cash. They were everywhere, and then just that's
the nature of a fad, isn't It burns bright, burns fast.
But today we're shifting gears. We're talking about something completely different,
something with real staying power. We're diving into evergreen business ideas.
Speaker 2 (01:24):
Ah, the perennials of the business world.
Speaker 1 (01:27):
That's a good way to put it. So what makes
a business evergreen? Well, simply put, these are the kinds
of businesses that haven't just been around for years or decades,
sometimes centuries.
Speaker 2 (01:39):
Right They weather the storms, tech shifts, economic dips, social
media trends, they just keep going.
Speaker 1 (01:46):
They have this like timeless quality. And our goal for
this deep dive today it's really clear. We want to
give you our listeners some solid insights, insights into building
long term income, finding ventures that are actually a pretty
low risk compared to chasing trends and tapping into markets
with steady, predictable demand.
Speaker 2 (02:03):
It's about stability over sensation exactly.
Speaker 1 (02:06):
This isn't about finding the next get rich quick thing.
It's about understanding how to build something solid, something sustainable,
something resilient. So whether you're maybe taking notes or just
mentally sketching things out, or even just absorbing the info
settle in. I think this is going to be really valuable.
Speaker 2 (02:22):
And what's so interesting right from the start is why
these businesses last. It almost always comes back to really
fundamental human needs, needs, not wants, precisely. It's not about
what's fashionable this second, but what's always essential. Food, shelter, clothing, health, learning,
things like.
Speaker 1 (02:42):
That, things we can't really live without.
Speaker 2 (02:44):
Right These businesses serve those constant, universal requirements, and that
means their relevance just doesn't fade away. So for you
as an entrepreneur, you get to build on this foundation
of like consistent, almost guaranteed demand. It's a totally different
ballgame than try to catch the next wave, much more stable.
Speaker 1 (03:01):
That difference between fad and fundamental. Like that's the core idea,
isn't it.
Speaker 2 (03:05):
It really is.
Speaker 1 (03:06):
So if we're talking fundamental human needs, where do we
even begin. There's one obvious place something everyone does multiple
times every single day, got to be food exactly. Let's
dive into the food business.
Speaker 2 (03:21):
Now.
Speaker 1 (03:21):
Okay, I know what some people might think. Restaurants food
service isn't that super competitive? Lots of places open and close.
Speaker 2 (03:28):
It can be absolutely no denying the competition. But the
evergreen principle is rock solid. People have to eat.
Speaker 1 (03:34):
It's non negotiable, right, And.
Speaker 2 (03:36):
It's not just about survival. Food is comfort, its celebration,
it's convenience, it's exploring new tastes. The need is constant.
But what's really fascinating, I think, is how the way
we get food. The types of food businesses are always evolving.
That constant change actually creates new opportunities even if the
market looks crowded.
Speaker 1 (03:54):
That's a great point.
Speaker 2 (03:54):
Can you give an example, sure, think about economic downturns,
Like back in two thousand and eight, fine dining took
a hit, right, but often more budget friendly places, fast
casual concepts, they actually saw business pick up. People still
wanted to eat out or grab something convenient, just maybe
at a lower.
Speaker 1 (04:10):
Price point, trading down but not out exactly.
Speaker 2 (04:13):
Or look at the pandemic more recently, massive explosive growth
in ghost kitchens delivery apps.
Speaker 1 (04:19):
Oh yeah, that changed everything.
Speaker 2 (04:21):
It showed incredible adaptability. Businesses pivoted fast to lower overheads,
direct to consumer models. They didn't need that expensive storefront
anymore necessarily.
Speaker 1 (04:31):
So the basic needs stayed, but the delivery method just
shifted massively.
Speaker 2 (04:37):
Precisely, and that flexibility is key. It shows you can
adapt and find new niches without maybe the huge traditional
investment and.
Speaker 1 (04:44):
The creativity within food is just huge, isn't it. I mean,
the possibilities all endless.
Speaker 2 (04:48):
You could start small, maybe a specialty coffee cart, great
beans and nice pastries. Maybe that grows into a little.
Speaker 1 (04:54):
Cafe or like those food trucks you see everywhere now, right.
Speaker 2 (04:57):
Build a following for I don't know, amazing fusion tacos.
Something you need. You can go where the crowds are.
Speaker 1 (05:01):
And what about things like meal prep That seems big.
Speaker 2 (05:04):
Huge, especially catering to busy professionals or people with specific
dietary needs, healthy eating, vegan, gluten free, whatever. You could
potentially start that from a certified home kitchen or a
shared commercial kitchen space.
Speaker 1 (05:18):
So many different angles, the.
Speaker 2 (05:19):
Range of styles, business models. There's room for almost any
kind of passion if you find your niche.
Speaker 1 (05:27):
But just having good food isn't enough, right, What's the
key to actually making it work long term?
Speaker 2 (05:32):
That's crucial. Great taste is table steaks. Really you absolutely
need a deep understanding of who you're serving, what are
their specific cravings, their preferences, their budget, know your customer deeply.
Are you targeting the health crowd with organic plant based stuff,
or maybe bringing a unique ethnic cuisine to an area
that lacks it, or perhaps perfecting comfort food classics but
(05:55):
doing it exceptionally well using local ingredients. Having a great story.
Speaker 1 (06:00):
Operations side must be tough too.
Speaker 2 (06:01):
Oh yeah, managing food costs, minimizing waste, that's huge. Streamlining
your service, whether it's in person or delivery, it needs
to be efficient.
Speaker 1 (06:08):
And keeping people coming back.
Speaker 2 (06:10):
Customer service absolutely yeah, turning that first time visitor into
a regular That comes down to consistent quality, yes, but
also great service, a welcoming atmosphere, making them feel valued.
Speaker 1 (06:20):
So it seems simple food, but there's a lot of
business strategy under the service.
Speaker 2 (06:23):
Definitely, don't underestimate the complexity behind a successful food venture.
Speaker 1 (06:28):
Okay, moving from feeding ourselves to well covering ourselves, let's
talk about clothing and apparel. Another obvious basic.
Speaker 2 (06:35):
Need rice, absolutely, but like food, there's more to it
than just the basic necessity. How so well, if you
connected to the bigger picture. Clothing is so much about identity,
self expression, how we present ourselves to the world, belonging.
Speaker 3 (06:52):
To a group, it's a form of communication, a very
powerful one, and that deep human desire for expression, for identity,
that's what really fuels that constant demand beyond just needing cover.
Speaker 2 (07:02):
Entrepreneurs can tap into those deeper motivations.
Speaker 1 (07:05):
So while specific fashion trends might be fickle exactly.
Speaker 2 (07:09):
Trends come and go notoriously fast sometimes, but the underlying
need for clothes keeps going. Babies are born, they grow,
seasons change, requiring different wardrobes, personal styles of all society shifts.
Speaker 1 (07:21):
So that constant change actually creates openings.
Speaker 2 (07:24):
Absolutely. It means the industry is always dynamic, always offering
new niches, new opportunities for innovation, even for small players.
Speaker 1 (07:32):
And you don't need to be like a giant fashion
label to get started, right.
Speaker 2 (07:35):
Not at all. You can start really lean these days.
Think about a custom t shirt business. You can use
print on demand.
Speaker 1 (07:43):
Services like print full or printify exactly.
Speaker 2 (07:45):
So you don't hold any inventory yourself. You just design
market and they handle printing and shipping when an order
comes in, very low risk to start.
Speaker 1 (07:53):
Or what about thrift stores that seems huge now.
Speaker 2 (07:56):
Massive online thrift stores tap into affordability, yes, but also
that growing desire for sustainable fashion, the whole circular economy
idea that takes good curation skills understanding online marketplaces rather
than manufacturing.
Speaker 1 (08:11):
So finding your niche seems really key here.
Speaker 2 (08:14):
Crucial, and the niches are incredibly varied. You mentioned drop
shipping earlier. Again, that's possible here, but you really need
to vet your suppliers carefully for quality and reliability.
Speaker 1 (08:24):
What other niches are strong.
Speaker 2 (08:25):
We're seeing a big push towards eco friendly and sustainable brands.
People care more about ethical production materials. Culturally inspired fashion
is another powerful area, connecting with specific communities or aesthetics.
And then you have super specific categories like adaptive clothing
for people with disabilities or high performance gear for niche sports, paternity.
Speaker 1 (08:47):
Where and reaching those niche audiences is easier now, much.
Speaker 2 (08:50):
Easier thanks to online platforms Instagram, TikTok, Pinterest. Their visual
mediums perfect for fashion. You can target ads with incredible precision,
build a community, sell directly to consumers bypassing the traditional
retail system.
Speaker 1 (09:05):
Building that direct connection.
Speaker 2 (09:07):
Yes, and that's how you build stability. Find your niche,
whether it's you know, ethical kids clothes or bespoke wedding accessories.
Build a loyal audience around that specific value proposition, and
then it.
Speaker 1 (09:18):
Becomes more than just selling clothes exactly.
Speaker 2 (09:21):
It becomes a steady income machine because you're selling an identity,
a solution, a connection. It requires consistency and really understanding
that specific customer.
Speaker 1 (09:29):
Okay, let's shift to something maybe less glamorous, but potentially
very profitable. Number three cleaning services.
Speaker 2 (09:39):
Ah. Yes, often overlooked but incredibly solid.
Speaker 1 (09:42):
Why evergreen? It seems pretty straightforward.
Speaker 2 (09:44):
Well, the unglamorous aspect is actually its strength. In some ways.
It addresses a super widespread, very real need convenience in order.
Speaker 1 (09:54):
People just don't have time or don't want to spend
their time cleaning.
Speaker 2 (09:56):
Precisely, we're busy, we prioritize other things. Any people would
much rather pay someone to clean their home or office
than do it themselves. That creates constant high demand.
Speaker 1 (10:06):
And the customer base is broad too, right, not just homes.
Speaker 2 (10:09):
Very broad. You've got residential houses obviously, but also commercial offices,
big and small, retail stores, medical clinics have specific needs.
Post construction sites need cleanup, after party cleanups. The need
for clean, hygienic spaces.
Speaker 1 (10:22):
Is everywhere, so steady demand. What about starting up. Is
it expensive?
Speaker 2 (10:27):
Actually, the barrier to entry financially is remarkably low. You
need basic supplies, reliable transport, maybe some simple marketing to
get those first clients. That makes it really accessible.
Speaker 1 (10:37):
Okay, So what's the secret sauce? Then? If it's easy
to start, how do you succeed?
Speaker 2 (10:42):
Ah? The secret sauces trust. That's the core asset here.
Speaker 1 (10:46):
Trust.
Speaker 2 (10:47):
How So think about it. You're letting someone into your home,
your office, your private space. It's not just about making
surfaces shine. It's about the client having peace of mind
knowing their space is respected, secure, handled professionally.
Speaker 1 (11:03):
Right, that makes sense.
Speaker 4 (11:04):
Reliability is key, absolutely critical, unwavering reliability, showing up on
time every time, Professionalism and how you communicate, how you
present yourself, the quality of the work.
Speaker 1 (11:15):
And if you nail those things, referrals.
Speaker 2 (11:17):
Become your best friend. Yes, seriously, word of mouth in
this industry is incredibly powerful. Happy clients to their friends,
their neighbors, their colleagues. It drives growth organically, much more
effectively than adds sometimes.
Speaker 1 (11:28):
So it scales well. You start small, build trust, get referrals.
Speaker 2 (11:31):
Exactly, and scaling is very possible once you have a
solid base and a great reputation. You can hire and
train a team that lets you take on more jobs,
maybe specialize cover a larger area.
Speaker 1 (11:41):
Are there specific niches within cleaning that are growing?
Speaker 2 (11:45):
Definitely. We're seeing a real premium market emerge for things
like eco friendly cleaning using non toxic, sustainable products that
appeals to a specific customer segment.
Speaker 1 (11:56):
Health conscious, environmentally, aware of people right.
Speaker 2 (12:00):
So deep sanitizing services that got a huge boost recently. Obviously,
specialized services like carpet cleaning, upholstery cleaning, window washing, these
often command higher prices.
Speaker 1 (12:09):
So even in a traditional business like cleaning, there's room
for innovation and specialization.
Speaker 2 (12:14):
Always adapting to what customers value. Now, whether it's health, sustainability,
or specific types of cleaning, that's key to long term success.
Speaker 1 (12:22):
Okay, Next up, an industry that feels like it's just
exploding everywhere you look. Health and Wellness number four.
Speaker 2 (12:28):
Oh, absolutely booming and for good reason.
Speaker 1 (12:31):
What makes this one so evergreen? It feels like trends
come and go here too, diets, fitness fads.
Speaker 2 (12:36):
True, they're definitely trends within wellness. The underlying driver is constant,
the fundamental human desire to feel good, to be healthy,
live longer, manage stress, have energy that's not going away.
It's a universal astoration exactly, and if you connect it
to the bigger picture, this boom reflects huge societal shifts.
(12:57):
We're moving much more towards preventative health, not to treating sickness,
towards personal optimization, and a much more holistic view of
well being mind, body, spirit.
Speaker 1 (13:07):
Not just physical fitness.
Speaker 2 (13:08):
Not at all. It encompasses mental health, emotional wellbeing, nutrition,
stress management, sleep. It's broad and that actually raises a
really interesting question for the future, which is, how will
technology keep personalizing wellness think AI coaches, wearables, tracking, more data,
virtual therapy. How will tech make wellness even more accessible?
(13:31):
And what new business opportunities does that create.
Speaker 1 (13:34):
That's a big question. So the range of businesses here
is huge.
Speaker 2 (13:37):
Then immense. You've got the more traditional paths, personal training,
face to face, a virtual now, yoga studios, meditation classes
often specialize like prenatal yoga or mindfulness for anxiety. Nutrition
coaching highly personal.
Speaker 1 (13:49):
And in the mental health side.
Speaker 2 (13:50):
Critically important and growing fast. Licensed counseling therapy often delivered
via telehealth now, which increases access significantly.
Speaker 1 (13:59):
What about apps?
Speaker 2 (14:00):
And digital stuff huge area wellness apps, tracking sleep, hydration, mood,
guided meditations, fitness routines. Then they're selling products, supplements, healthy snacks,
eco friendly workout gear, creating content fitness videos on YouTube,
wellness blogs, building communities.
Speaker 1 (14:18):
So lots of entry points depending on your skills and passion.
Speaker 2 (14:21):
Absolutely, and the value you provide is really profound, isn't it.
You're directly helping people improve their health, their vitality, their
quality of life.
Speaker 1 (14:29):
That must be rewarding hugely.
Speaker 2 (14:31):
This is a field where profitability and deep personal fulfillment
can really go hand in hand. When you see clients
make real positive changes, it's incredibly motivating.
Speaker 1 (14:41):
And that passion probably comes across to clients too.
Speaker 2 (14:44):
Definitely, authenticity matters a lot in wellness. People are looking
for genuine support. Oh At another angle is corporate wellness
companies investing in their employees' health. That's a big B
to B market too.
Speaker 1 (14:54):
Okay. Our fifth evergreen idea taps into another fundamental human drive,
the desire to learn. We're talking tutoring and online education, yes.
Speaker 2 (15:06):
The endless quest for knowledge and skills.
Speaker 1 (15:08):
What strikes me here is like, if you know something well,
truly understand it. You basically have a potential business right there.
Speaker 2 (15:15):
That's a great way to put it. Knowledge itself is
valuable capital, and the demand for learning it never stops.
It's perpetual.
Speaker 1 (15:22):
Why is it so constant, Well, think.
Speaker 2 (15:24):
About the whole life cycle. Kids in school need help
with tough subjects exam prep. Adults want to learn new
languages for travel or work. Big up practical skills like
coding or cooking, develop creative talents.
Speaker 1 (15:34):
And professionals need to keep learning too right constantly.
Speaker 2 (15:37):
The workplace changes so fast, upskilling, reskilling. It's essential to
stay relevant and competitive. So the need spans all ages
and stages of life.
Speaker 1 (15:46):
And technology has obviously transformed how this happened radically.
Speaker 2 (15:49):
One on one tutoring platforms like Zoom make it global
you can teach someone on the other side of the world.
Speaker 1 (15:54):
And online courses.
Speaker 2 (15:56):
Huge platforms now skill Share, teachable Coursera, You to me Kajabi.
You can create a comprehensive course on almost anything and
sell it to a massive audience. It's evergreen content that
can generate income over time, or even.
Speaker 1 (16:10):
Just sharing knowledge through videos.
Speaker 2 (16:12):
Absolutely educational YouTube channels are massive. You monetize through ads sponsorships,
maybe selling supplementary materials like worksheets or ebooks.
Speaker 1 (16:21):
So the format has changed, but the core need.
Speaker 2 (16:23):
Hasn't exactly, And that's what's fascinating, isn't it. Education evolves
from apprenticeships centuries ago to universities now, to digital platforms,
but that basic human drive to learn and improve is constant, which.
Speaker 1 (16:36):
Leads to a key question for anyone in this space.
Speaker 2 (16:39):
How do we ensure quality? With education becoming so democratized,
so fragmented online, how do we maintain standards? How do
we make sure the learning is actually effective and accessible,
not just available. That's a big challenge and opportunity.
Speaker 1 (16:51):
What does it take to be good at this? Then?
Is it just about having degrees?
Speaker 2 (16:55):
Credentials can help, sure, especially for formal subjects, but honestly,
the real skill is being able to simplify, to take
complex ideas and make them clear, engaging, maybe.
Speaker 1 (17:07):
Even fun, making it understandable.
Speaker 2 (17:09):
Exactly, patience, clear communication, breaking things down into digestible steps,
whether you're teaching quantum physics or how to bake sour
dough bread. That ability to make it accessible is what
people pay for. It's about empowering others.
Speaker 1 (17:22):
With knowledge and that's always valuable.
Speaker 2 (17:25):
Always. We're also seeing growth in things like focused boot camps,
micro credentials, short intense programs tied directly to specific job skills.
That's another strong.
Speaker 1 (17:34):
Nichhe Okay, let's switch gears to something that involves a
lot of heart and maybe for number six pet services.
Speaker 2 (17:42):
Ah, yes, the power of pets.
Speaker 1 (17:44):
It's kind of amazing, isn't it. People's connection to their animals,
and it translates into serious business, it really does.
Speaker 2 (17:49):
The spending on pets is enormous and consistently grows. People
treat their pets like family members.
Speaker 1 (17:54):
You really do spoil them rotten.
Speaker 2 (17:55):
Sometimes absolutely, And that deep emotional bond coupled with the
financial investment people are willing to make, creates this incredibly robust,
stable market around pet care.
Speaker 1 (18:06):
So the wy evergreen is that deep bond.
Speaker 2 (18:09):
That's a huge part of it. Pet ownership is high,
it's growing in many places, and owners are willing to
spend significantly on health, grooming, food, toys, services.
Speaker 1 (18:20):
Everything, and many services are needed regularly right exactly.
Speaker 2 (18:24):
That's key for stability. Grooming isn't usually a one off.
Dog walking is often daily or weekly. Pet setting for
holidays or work trips. This recurring demand creates a predictable
income stream. It's not just transactional. It builds loyalty.
Speaker 1 (18:38):
What are some examples beyond the obvious like grooming and walking?
Speaker 2 (18:41):
Oh, lots of creative niches. Pet photography is popular. People
want nice portraits of their furry family. I've seen that
custom pet treats focusing on healthy, organic, hypoallergenic ingredients that
taps into the human health trends. Spilling over to.
Speaker 1 (18:54):
Pets makes sense. What else?
Speaker 2 (18:56):
Things like specialized training, puppy classes, agility training, even pet massage,
therapy or acupuncture, pet friendly hotels and travel services. The
market keeps expanding, so.
Speaker 1 (19:06):
If you love animals, this could be ideal.
Speaker 2 (19:09):
It's often called a dream business for animal lovers for
that reason. You combine passion with a real, scalable.
Speaker 1 (19:15):
Business model and it can start small.
Speaker 2 (19:17):
Very easily. Start as a solo dog walker in your neighborhood,
build up clients through word of mouth, maybe add pet sitting,
then perhaps hire someone, maybe eventually open a small grooming
shop or daycare. It scales quite naturally if you provide
great service and connecting it back. It's really about providing
convenience and peace of mind for the owners. That's the service,
(19:38):
which raises another question. Go on, how do our changing
lifestyles maybe more people living in cities, working longer hours,
traveling more. How does that change what pet owners need?
What new services will emerge because of how we live?
Speaker 1 (19:51):
Interesting angle? Okay, number seven, This one feels very practical,
very essential. Repair services the.
Speaker 2 (19:56):
Fixers, Yes, absolutely essential.
Speaker 1 (19:58):
The core idea seems simple. Things break, people need them fixed.
Speaker 2 (20:03):
It is simple yet profound, and its evergreen nature comes
from that inevitability. Electronics fail, clothes rip pipes, leak, cars breakdown,
appliances stop working. It's a fact of life.
Speaker 1 (20:17):
And most of us can't fix that stuff ourselves, exactly.
Speaker 2 (20:20):
We lack the skills, the specialized tools, sometimes just the
time or inclination, so we rely on experts.
Speaker 1 (20:26):
And this isn't really about trends.
Speaker 2 (20:28):
Not at all. It's about craftsmanship, technical skill, problem solving,
and crucially, like cleaning services, it's built on trust and reliability.
When your washing machine floods the kitchen, you need someone
dependable fast.
Speaker 1 (20:41):
You need someone you can count on.
Speaker 2 (20:42):
Right, and that reputation for trustworthy equality work is gold.
It often leads to strong local referrals, which means you
might not need to spend a fortune on advertising. Your
satified customers do the marketing for you.
Speaker 1 (20:54):
What kinds of repair businesses are we talking about, Oh,
a huge.
Speaker 2 (20:57):
Range carpentry for home REPAIRSS, plumbing, electrical work, those are
critical skilled trades. Electronics repair, phones, laptops, TVs, appliance servicing,
extending the life of major purchases, shoe repair, clothing alterations,
auto mechanics. The list goes on.
Speaker 1 (21:15):
It feels like there's a sustainability angle here too, doesn't
it fixing instead of replacing.
Speaker 2 (21:20):
Absolutely, that's a fascinating aspect. Repair services inherently support a
circular economy. They reduce waste, to conserve resources, extend the
lifespan of goods. That aligns really well with growing environmental awareness.
Speaker 1 (21:32):
So it's good for the planet and good for.
Speaker 2 (21:34):
Business potentially, yes, which brings up the challenge though. The
challenge how to repair services adapt to modern products. Things
are getting more complex, more integrated, sometimes designed not to
be easily repaired. I think smartphones, modern cars with complex electronics.
Speaker 1 (21:50):
The right to repair movement touches on that exactly.
Speaker 2 (21:53):
That movement actually supports independent repair businesses. Yeah, but the
technical challenge remains, how do repairers stay skilled up on
constantly evolving sometimes proprietary technology. That's the hurdle and the
opportunity for specialization always evolving.
Speaker 1 (22:09):
Okay, number eight is something that feels very now, but
you argue it's evergreen content creation.
Speaker 2 (22:16):
Yes, absolutely evergreen in the digital age.
Speaker 1 (22:18):
Why content feels like it changes so fast? What's viral
today is forgotten tomorrow.
Speaker 2 (22:22):
The specific pieces of content might be fleeting, sure, but
the underlying human demand for content, for information, entertainment, connection, inspiration,
that's constant. People are always searching, scrolling, watching, listening.
Speaker 1 (22:34):
Content is king, as they say, it.
Speaker 2 (22:36):
Really is in the sense that it fuels the Internet.
We're perpetually consuming it. And the beauty now is the democratization.
Speaker 1 (22:42):
Meaning anyone can be a creator pretty much.
Speaker 2 (22:45):
If you have a passion, a skill, a unique perspective,
a story to tell, you have the potential to create
content and build an audience around it, your thoughts, your expertise.
That can literally become your paycheck.
Speaker 1 (22:57):
Through what platforms?
Speaker 2 (22:59):
So many options. Long videos on YouTube, short snappy stuff
on TikTok or Instagram, reels, written articles on a blog,
or platform like medium, in depth audio like this deep dive,
via podcasts, email, newsletters, building a direct relationship visuals on
pinterest and how.
Speaker 1 (23:15):
Does that turn into a business? Just getting views?
Speaker 2 (23:18):
Views are the start building that audience, but monetization comes
in layers. Once you have engagement, you can attract sponsorships
from brands, you can use affiliate marketing, recommend products you trust.
Speaker 1 (23:31):
And get a commission selling your own stuff too.
Speaker 2 (23:33):
Definitely, that's often the long term goal for many creators
selling digital products like ebooks, courses, templates, or even physical
merchandise related to your brand or niche.
Speaker 1 (23:42):
What's the key to making it work? Do you have
to be famous?
Speaker 2 (23:45):
Not at all. Consistency is far more important than chasing
viral fame. Showing up regularly for your audience, being helpful,
providing value, being authentic, honest.
Speaker 1 (23:55):
Real, build and trust again.
Speaker 2 (23:57):
Absolutely, building that loyal community that trust your vale. That's
what makes it sustainable long term, regardless of algorithm changes
or platform shifts.
Speaker 1 (24:05):
But it's crowded out there, isn't it. How do creators
stand out and maintain quality?
Speaker 2 (24:10):
That's the big question, isn't it? With everyone being a
potential creator, how do you maintain authenticity, How do you
ensure quality? How do you build a real business model
not just a hobby that takes strategy, dedication, and often
learning the business side, not just the creative side.
Speaker 1 (24:26):
Makes sense? Okay? Number nine takes us to solid ground,
literally real estate.
Speaker 2 (24:31):
Ah Land, As Mark Twain supposedly said, by land, they're
not making it anymore.
Speaker 1 (24:36):
Huh exactly. It feels like one of the oldest forms
of wealth building. Why is it evergreen?
Speaker 2 (24:42):
Because the fundamental need is perpetual shelter. People always need
places to live, Businesses need places to operate, offices, shops, warehouses,
We need space.
Speaker 1 (24:51):
It's a basic necessity, absolutely.
Speaker 2 (24:54):
And because of that constant demand and the finite supply
of desirable locations, it's historically been a very enduring way
to build long term well often seen as a hedge
against inflation too.
Speaker 1 (25:04):
But isn't it super expensive to get into? Don't you
need loads of cash?
Speaker 2 (25:07):
That's a common perception, but there are actually various entry points.
You don't necessarily need millions to start, like what well.
You could start by learning the ropes, maybe working for
an agent, property manager, a developer, understanding.
Speaker 1 (25:23):
The market, getting experience first, right.
Speaker 2 (25:25):
Then maybe your first step is buying a small rental property,
a condo, a small house, start generating passive income, or
if you have the skills and risk appetite, maybe house flipping, buying, renovating.
Speaker 1 (25:39):
Selling, or becoming an agent yourself.
Speaker 2 (25:41):
That's another path, a service based entry into the industry,
earning commissions by helping others buy and sell.
Speaker 1 (25:46):
So it's a long game.
Speaker 2 (25:48):
Generally, Yes, it's usually not quick riches. It requires patients, research,
understanding market cycles. But it's also considered a very smart
long term strategy. Well located, well managed property tends to appreciate.
Speaker 1 (26:00):
Over time, and technology is changing things here too, right
like Airbnb completely.
Speaker 2 (26:05):
Platforms like Airbnb have revolutionized short term rentals. Suddenly, your
spare room, your vacation home, even your primary residence while
you're away, can become an income generating asset. It as
a whole new layer of possibility for property owners makes
it more flexible, yes, and potentially more lucrative on a
per nit basis, though it requires more active management. We're
(26:27):
also seeing things like real estate crowdfunding platforms fractional ownership
making it easier for smaller investors to get a piece
of the pie.
Speaker 1 (26:34):
That's more than just buildings, isn't it?
Speaker 2 (26:36):
Oh? Definitely. Real estate is deeply tied to location, community,
economic development, infrastructure, which leads to the big future question.
Speaker 1 (26:46):
What's that?
Speaker 2 (26:46):
How will things like remote work changing where people want
to live, evolving family structures, and especially climate change, rising
sea levels, extreme weather. How will those massive forces reshape
real estate values and opportunities in the coming decade. That's
something anyone entering the field needs to.
Speaker 1 (27:02):
Think about, huge considerations. Okay, number ten feels directly linked
to almost every other business we've discussed. Digital marketing services, the.
Speaker 2 (27:10):
Great connector, Yes, absolutely vital today.
Speaker 1 (27:14):
Why evergreen marketing tactics change all the time, don't they
SEO rules, social media platforms.
Speaker 2 (27:20):
The tactics evolve constantly. Yes, you have to keep learning,
but the fundamental need is permanent. Every business needs customers.
Speaker 1 (27:28):
Can't survive without them.
Speaker 2 (27:30):
Exactly, and where are those customers today? Overwhelmingly online? Searching
on Google, scrolling social media, reading reviews, watching videos.
Speaker 1 (27:40):
So if a business isn't visible online, it's practically invisible
to a huge chunk of its potential market.
Speaker 2 (27:46):
An online presence isn't optional anymore. It's critical infrastructure that's
why helping businesses get found and connect with customers online
is an evergreen service.
Speaker 1 (27:55):
You're providing the lifeline essentially in many ways.
Speaker 2 (27:58):
Yes, digital market is how modern commerce happens.
Speaker 1 (28:01):
What kind of services does that involve?
Speaker 2 (28:03):
A whole suite? Search engine optimization or SEO. Getting businesses
ranked higher in Google search results. That's complex, involving technical
site structure, content, keywords.
Speaker 1 (28:13):
Links, running online ads, yes.
Speaker 2 (28:16):
Managing paid advertising campaigns on platforms like Google Ads, Facebook, Instagram,
LinkedIn targeting specific audiences very precisely.
Speaker 1 (28:25):
Content is part of it, too.
Speaker 2 (28:26):
Huge part creating blog posts, videos, social media updates that
attract and engage customers. Managing a company's social media presence
across different platforms, email marketing, building lists and nurturing leads, analytics,
tracking what works and what doesn't.
Speaker 1 (28:41):
Sounds like you need a lot of skills.
Speaker 2 (28:43):
You need to specialize usually, but the good news is
you can start relatively small. Offer services to local businesses first,
maybe even to a project for free or cheap, just
to build.
Speaker 1 (28:53):
A case study, get those results to show potential clients exactly.
Speaker 2 (28:57):
Results are everything in this field. If you can demonish,
you show a business owner that you increase their leads
or sales. They will pay for that. Your track record
matters more than a fancy degree.
Speaker 1 (29:06):
So you build a portfolio, get referrals, raise your rates,
maybe specialize further.
Speaker 2 (29:11):
That's the typical growth path and it leads to the
next big question here, How will AI change digital marketing?
Speaker 1 (29:18):
Oh? Yeah, AI is everywhere now.
Speaker 2 (29:20):
It's already automating parts of ad buying, content generation, analytics.
So the role of the digital marketer is shifting, maybe
less manual tweaking, more high level strategy, creative thinking, interpreting
the AI's output. Adapting to AI is the next frontier
for this field.
Speaker 1 (29:37):
Fascinating. Okay, number eleven sounds like fun. Subscription box services.
Speaker 2 (29:41):
Yes, the monthly surprise package very popular model.
Speaker 1 (29:45):
Why does this one have evergreen potential? Isn't it just
a trend?
Speaker 2 (29:48):
It taps into some really fundamental consumer desires that aren't
going away. First, convenience, getting curated items delivered to your
door saves time.
Speaker 1 (29:58):
And effort, no need to shop around right.
Speaker 2 (30:00):
Second, personalization When the box feels tailored to your tastes,
whether it's beauty products, snacks, books, or coffee, it feels
more valuable and satisfying.
Speaker 1 (30:08):
Makes you feel understood exactly.
Speaker 2 (30:10):
And third, the element of discovery, the surprise people enjoy
trying new things, unboxing something unexpected each month. It's a
little dopamine hit.
Speaker 1 (30:18):
So convenience, personalization, discovery. That's the magic formula that.
Speaker 2 (30:22):
Seems to be the core appeal, and you see it
applied to almost every niche imaginable now skincare boxes, book boxes,
coffee boxes, international snack boxes, craft kits, even boxes for pets.
Speaker 1 (30:36):
Dog toy boxes. I've seen those, Yep.
Speaker 2 (30:38):
The variety is huge. If there's a passionate niche audience,
someone's probably thought of a subscription box for it.
Speaker 1 (30:44):
How would you start something like this seems logistically complex.
Speaker 2 (30:47):
It can be, but you can start lean, pick a
very specific theme, something you know well, source some unique,
high quality products that fit that theme and offer good value.
If you start with a small number.
Speaker 1 (30:59):
Of scribers, test the waters exactly.
Speaker 2 (31:02):
The real key to making it sustainable, though, isn't just
finding cool products. It's about building a strong brand and
a sense of community around the box, community through social media,
maybe an online forum, exclusive content, making subscribers feel like
they're part of something special, connected to other people with
the same interest. That drives loyalty and reduces churn people
(31:23):
canceling their.
Speaker 1 (31:24):
Subscription, So it becomes more than just a box of stuff.
Speaker 2 (31:27):
That's the goal. It shifts from just selling products to
building relationships. That's where the long term stability comes from.
Speaker 1 (31:33):
But it raises the challenge, always a challenge.
Speaker 2 (31:36):
How do you maintain that feeling of personalization and community
as you scale up? How do you avoid it feeling
generic when you have thousands of subscribers That's tough, and
managing the sourcing packing shipping logistics efficiently is crucial to.
Speaker 1 (31:48):
Lots to juggle. Okay, finally, number twelve, this feels very empowering.
Speaker 2 (31:53):
Freelancing and consulting, leveraging your own skills directly, Yes, incredibly
possible and definitely evergreen.
Speaker 1 (32:00):
Why evergreen? Isn't the gig economy sometimes seen as precarious.
Speaker 2 (32:05):
It can have as challenges for sure, income fluctuation, benefits,
et cetera, But the underlying demand for specialized skills is constant.
Businesses and individuals always need expertise.
Speaker 1 (32:15):
They don't have in house, filling the gaps.
Speaker 2 (32:18):
Exactly or providing an objective outside perspective, whether it's writing, design, coding, marketing, strategy,
financial advice, project management. There's a perpetual need for skilled
professionals who can deliver specific results.
Speaker 1 (32:30):
And you're your own boss.
Speaker 2 (32:31):
That's a huge appeal for many. The flexibility, the autonomy,
choosing your projects, setting your hours, working from anywhere. Potentially
it offers a level of control traditional employment often doesn't.
Speaker 1 (32:43):
So it's about selling your expertise directly, precisely.
Speaker 2 (32:46):
It's client centric. You succeed by building trust and delivering
tangible value solving specific problems for your clients.
Speaker 1 (32:54):
What kind of fields does this cover?
Speaker 2 (32:56):
Almost anything? Skill based writing, copy content, technical graphic design, branding,
web print programming, web development, marketing, social media, SEO ads,
financial consulting, business strategy, project management, virtual assistance. The list
is vast and growing, and.
Speaker 1 (33:15):
How does it grow? You start freelancing, then what?
Speaker 2 (33:17):
Typically? You start by building a portfolio, getting testimonials. As
your reputation grows, you can increase your rates. You become
more selective about projects you might specialize further within your.
Speaker 1 (33:26):
Niche become known as the go to person for X.
Speaker 2 (33:29):
Exactly yield a strong personal brand. From there, some freelancers
scale up by creating an agency, hiring other freelancers, to
work with them taking on bigger projects. Others might develop
products based on their expertise, like courses or templates.
Speaker 1 (33:43):
So it's a pathway with different.
Speaker 2 (33:44):
Roads very much so. Yeah, but it all starts with
leveraging that core skill and building trust, which brings us
back to the challenge you mentioned the precariousness, right, how
do freelancers navigate the feast or fanded cycle? How do
they handle tax is, insurance, retirement planning? How do they
effectively price their services to reflect their true value in
(34:07):
a market that can sometimes push rates down. Mastering the
business of freelancing is just as important as being good
at the skill itself, being.
Speaker 1 (34:15):
A good business owner, not just a good writer or designer.
Speaker 2 (34:17):
Precisely, that's the key to making it a sustainable long
term career. Wow.
Speaker 1 (34:22):
Okay, so that's twelve really solid evergreen business ideas. We've
covered a lot of ground, from you know, basic needs
like food and clothing right through to digital services and
leveraging your own expertise.
Speaker 2 (34:34):
A good mix. Definitely showing the breadth of opportunity, and.
Speaker 1 (34:37):
The main takeaway seems to be that these are real opportunities, right,
They're based on solving actual problems people have day in,
day out.
Speaker 2 (34:45):
Exactly rooted in fundamental needs, not fleeting desires.
Speaker 1 (34:48):
So let's be super clear with everyone listening. This isn't
about quick fixes, is it. No get rich quick promises here.
Speaker 2 (34:56):
Absolutely not. These require work, dedication strategy.
Speaker 1 (35:00):
They demand consistency, thinking things through and really focusing on
providing genuine value to your customers or clients.
Speaker 2 (35:07):
Commitment is key.
Speaker 1 (35:08):
So the message for you listening right now is maybe
to think about which of these resonates, which one aligns
with something you're passionate about or skilled in, what sparks
your curiosity.
Speaker 2 (35:18):
Finding that intersection of need, skill and passion, and.
Speaker 1 (35:21):
Don't feel like you have to launch something huge overnight.
The advice seems to be start small, test your idea,
get feedback, iterate.
Speaker 2 (35:30):
Take that first step. Action is crucial.
Speaker 1 (35:32):
Just get started, stay consistent, and don't get bogged down
trying to make it perfect before you even launch. Consistency
beats perfection in the long.
Speaker 2 (35:40):
Run, well said, keep moving forward.
Speaker 1 (35:42):
Okay, So maybe a final thought to leave everyone with
something to moll over.
Speaker 2 (35:46):
Yeah, building on that idea of fundamental needs, here's something
for you to think about. We know basic human needs
for food, shelter connection, health knowledge. They don't really change
over centuries, right, So the question becomes, how might you
identify the next innovative way to meet one of these
(36:06):
timeless demands. Maybe it's using new technology, Maybe it's spotting
a shift in society that creates a new angle on
an old need. Maybe it's a more sustainable or ethical approach.
Speaker 1 (36:16):
Looking beyond just repeating what exists.
Speaker 2 (36:18):
Exactly, think about how you can meet an enduring need
in a novel way. Not just for profit, though that's important,
but maybe to create a truly lasting positive impact as well.
How can you innovate on the evergreen?
Speaker 1 (36:29):
Innovate on the evergreen? I like that a fantastic challenge
to ponder. Thank you so much for tuning into this
deep dive with us today. We really appreciate you spending
your valuable time here, and hey, if this conversation sparks
some ideas or maybe help clarify something for you, we'd
love it if you'd consider subscribing or perhaps sharing this
(36:49):
with a friend who might be thinking about starting something new.
Leaving a review helps too.
Speaker 2 (36:53):
It really does help others find the show.
Speaker 1 (36:55):
It absolutely does. So until next time, keep dreaming, keep building,
and keep believing in your own journey. Take care
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