July 29, 2025 • 10 mins
Monetizing your podcast doesn’t have to mean selling out. In this episode, Kim shares how internal ads (aka self-promotion) can feel aligned, organic, and even sacred. Learn simple ways to invite your listeners deeper into your offerings, starting from episode one.
Podcast Growth Clarity Call https://podcasting-for-spiritual.captivate.fm/podcast-growth
Podcasting For Spiritual Women Newsletter https://podcasting-for-spiritual.captivate.fm/newsletter
https://pathway.kpcreativemedia.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Foreign hello and welcome toPodcasting for Spiritual Women.
I'm Kim Parkinson and todaywe're actually going to be talking
about ads within your podcast.
Whether that, that issponsored ads, dynamically internal,
(00:22):
whatever it is.
But first, I actually wantedto kind of let you listen to an ad
as I'm going to be popping it in.
So this is how I would do anad and I'm gonna just dive right
in and gonna show you or haveyou listen to this one.
And this is for a program thatI'm offering.
(00:43):
Once you listen to theepisode, this'll all make sense.
But this is just one way youcould do it is just kind of organically
add it right into your episode.
So before we dive in, I wantto share something exciting and that
is my new membership,Podcasters Pathway to Profits.
It is officially open and thisis going to be a space for women
(01:06):
entrepreneurs to grow theirpodcast into a client attracting
soul aligned business tool.
My mission is to help youamplify your voice, increase your
visibility and createconsistent income, all without burnout
or confusion.
We are talking about findingaligned clients through an aligned
(01:29):
podcast, Pathway Journey.
Right, so all of those piecesare all going to be put together
inside.
You'll be getting some monthlytips and strategies, group coaching,
some live access to myself inoffice hours, as well as some tools
and tutorials and all of thoseother fun goodies that may be going
along with it.
So if there's something thatyou need help with, I'm here to help.
(01:51):
This is going to be asupportive community of women in
the they're all going to be onthe same journey as you.
So if you are ready to stopguessing and start growing, I'd love
you to walk on up to thepodcaster's Pathway to Profits and
you can joinus@pathway.kpcreativemedia.com or
you can go ahead and followthat link in the show notes.
(02:12):
Now let's talk more about adsin this episode.
Onto the show.
We are going to be talkingabout how to make money from your
podcast without turning itinto a commercial product break.
That's right.
You know, there are so manytimes when people are asking, you
know, I feel really salesywhen I have an ad in my podcast.
(02:35):
So how can we do this right?
How can we do this right?
So here's a question I hear a lot.
How do I monetize my podcastif I don't want to do ads?
And my next question is, doyou mean external ads or internal
ads?
Or is there a difference for you?
You know There might not be adifference in your mind of how those
(02:57):
work, but there is a difference.
And let me kind of justclarify this and see if which one
of these might be fitting for you.
So a sponsor ad is an external ad.
So this is once you havereached maybe ten thousand downloads,
a hundred thousand downloads,or ten thousand downloads a month
(03:18):
or things like that, these arethe traditional advertisements.
And you're going to be talkingsomebody that says this episode is
sponsored by XYZ supplementalcompany, you know, somebody like
that and you're promotinganother brand, they pay you per download.
It's usually not very much either.
You know, there is a perthousand episode, you know, and it's
(03:40):
relatively inexpensive as faras like they could be paying you
$18 per thousand downloads you get.
And if you're getting 10,000downloads, you know, do the math.
It's, I mean it can be alittle bit of money, but if it's
not, then you, if you're notreaching those numbers, it might
not be worth it for you to do that.
It does take time to grow abig enough audience to attract those
(04:03):
sponsors too, Right.
So it's often something thatmay be pulling your energy away from
the message that you're delivering.
And so it may not be alignedwith you.
It's not wrong.
But when you're starting outand you're speaking on topics that
you want to speak on, perhapsa sponsor ad isn't the way to go.
(04:25):
Now if we're talking aboutinternal ads, this is actually, even
though it's called internalads, here it is self promotion.
And this, you can start withepisode one and that episode one
may be just talking about anewsletter that you want them to
join or a call that you wantthem to do.
(04:46):
You're going to mention yourlead magnet, you're going to share
a course, your program, maybeyour retreat, and maybe you're highlighting
your membership or some typeof a challenge that you have.
They're already in energeticalignment with your content because
you're organically in theepisode talking about them.
Your internal ads are oftenway more profitable than any outside
(05:11):
sponsor and they serve you andyour business directly.
So let's explore a few ways tomonetize using your self promotion
internal ads.
Right?
So you can promote your lead magnet.
And this is the most intuitiveway to begin.
Mention it in the middle orthe end of your episode.
(05:34):
And then here's an example.
Want to go deeper?
Download my free guide ad.
Or maybe you just mention itjust briefly in your episode, right?
You just want to get that outthere as far as if you want to work
with me, I have this and youcan start by downloading that today.
(05:55):
It just builds your list andplants those seeds for future paid
offers.
Because real estaterealistically people are going to
buy direct, more than likelydirect from the newsletter as opposed
to maybe buying direct fromthe podcast show notes, a lot of
times they will get thatmessage and then maybe get some fomo.
(06:15):
They really get to know youthrough the podcast and then they
get the newsletter and they'relike oh my gosh.
Oh yes.
I remember her talking aboutthis amazing thing that she had coming
up.
But I want to join and there'sthe link and so they just kind of
follow that link right on through.
Right.
You can invite listeners tobook a session or strategy call just
like mine.
I invite you to a podcastgrowth clarity call.
(06:38):
It is a free 20 minute Zoomcall where I kind of just go over
what you have provided andmaybe give you some tips and tricks
on what you can do to get alittle bit more eyes and ears on
your podcast.
So it's a little mini audit,say to speak.
It's about 20 minutes long andyes, maybe there is something that
(07:00):
I can offer you at the end sothat we can work together.
But if not, there's noobligation either.
Right.
So I've offered value and youmight be ready for more.
So I mention it on each of my episodes.
It is an invitation and it'snot pushy, right?
I hope it's not pushy.
I'm really trying for it notto be pushy.
(07:23):
So if you have also built acourse or you are launching something,
you may want to structure aseries of episodes around your offers
theme.
Now this does take a littlebit of forethought and knowing what
you're going to launch andthen you'll just going to let each
of those episodes warm them upto your voice and your approach.
(07:45):
And then when you open thedoors it'll feel organic and aligned
for them to step on through.
And again more often than not,even though you have talked about
it several times in yourpodcast, the idea here is that they
are then going to move intoyour newsletter where then it's an
easy click because they thatyou have already spoken about it
(08:07):
and they already know allabout it, they're just waiting for
that link.
Now you can use a mid roll,just put that right in.
You could add in an addynamically in there.
I would suggest a little bitof a jingle, something a little bit
of music there just so peopleknow that there's an ad coming, and
(08:29):
then just like a simple,simple line.
If you feel called to worktogether, head to and let's talk
very simple, very clear, andmake it short.
You don't really want it to besomething that is super long, but
you can add those in dynamically.
If you're using something likeCaptivate or Buzzsprout.
Don't believe Libsyn doesdynamic ad right now, but who knows?
(08:52):
Maybe in the future.
All right, so your listenersare already trusting you because
they're listening to you.
You're right in their head,they're right in their ears.
And week after week, you aresending out your energy and they're
soaking it up, and they'resoaking in all of your wisdom.
And then when you something togo deeper with you, they're grateful.
(09:14):
They're like, yes, I want to.
I've been waiting for her toinvite me to something.
I'm so glad she is, and I'mready to talk to her.
I really want to meet her, andI really want to say, hey, let's
see where this goes.
And the beauty of it.
You stay in control of your message.
You don't have to dilute yourvoice or compete for airtime with
(09:36):
some mattress company or tea brand.
Your podcast become a clear,clean funnel for your business, and
it doesn't compromise any ofyour values, and it doesn't send
them anywhere else.
Right.
It sends them right to you,right to your website, right to your
offers.
So if you've ever beenhesitant to monetize your podcast
(09:57):
because ads don't feel good.
I don't like ads.
Just remember, not all ads arecreated equal.
So you can absolutely growyour income using your voice in a
way that's grounded, graceful,and completely your own.
All right, thank you so much.
I am so excited to be bringingyou all of these episodes.
(10:19):
If you find that you do needadditional support, you can always
go to kpcreativemedia.com andclick on that button at the top there
and book a call to talk to me.
I would love to meet you andwould love to help you grow your
business and your show,because when your voice flows, your
(10:41):
business grows.
See you next time.
Foreign hello and welcome toPodcasting for Spiritual Women.
I'm Kim Parkinson and todaywe're actually going to be talking
about ads within your podcast.
Whether that, that issponsored ads, dynamically internal,
(00:22):
whatever it is.
But first, I actually wantedto kind of let you listen to an ad
as I'm going to be popping it in.
So this is how I would do anad and I'm gonna just dive right
in and gonna show you or haveyou listen to this one.
And this is for a program thatI'm offering.
(00:43):
Once you listen to theepisode, this'll all make sense.
But this is just one way youcould do it is just kind of organically
add it right into your episode.
So before we dive in, I wantto share something exciting and that
is my new membership,Podcasters Pathway to Profits.
It is officially open and thisis going to be a space for women
(01:06):
entrepreneurs to grow theirpodcast into a client attracting
soul aligned business tool.
My mission is to help youamplify your voice, increase your
visibility and createconsistent income, all without burnout
or confusion.
We are talking about findingaligned clients through an aligned
(01:29):
podcast, Pathway Journey.
Right, so all of those piecesare all going to be put together
inside.
You'll be getting some monthlytips and strategies, group coaching,
some live access to myself inoffice hours, as well as some tools
and tutorials and all of thoseother fun goodies that may be going
along with it.
So if there's something thatyou need help with, I'm here to help.
(01:51):
This is going to be asupportive community of women in
the they're all going to be onthe same journey as you.
So if you are ready to stopguessing and start growing, I'd love
you to walk on up to thepodcaster's Pathway to Profits and
you can joinus@pathway.kpcreativemedia.com or
you can go ahead and followthat link in the show notes.
(02:12):
Now let's talk more about adsin this episode.
Onto the show.
We are going to be talkingabout how to make money from your
podcast without turning itinto a commercial product break.
That's right.
You know, there are so manytimes when people are asking, you
know, I feel really salesywhen I have an ad in my podcast.
(02:35):
So how can we do this right?
How can we do this right?
So here's a question I hear a lot.
How do I monetize my podcastif I don't want to do ads?
And my next question is, doyou mean external ads or internal
ads?
Or is there a difference for you?
You know There might not be adifference in your mind of how those
(02:57):
work, but there is a difference.
And let me kind of justclarify this and see if which one
of these might be fitting for you.
So a sponsor ad is an external ad.
So this is once you havereached maybe ten thousand downloads,
a hundred thousand downloads,or ten thousand downloads a month
(03:18):
or things like that, these arethe traditional advertisements.
And you're going to be talkingsomebody that says this episode is
sponsored by XYZ supplementalcompany, you know, somebody like
that and you're promotinganother brand, they pay you per download.
It's usually not very much either.
You know, there is a perthousand episode, you know, and it's
(03:40):
relatively inexpensive as faras like they could be paying you
$18 per thousand downloads you get.
And if you're getting 10,000downloads, you know, do the math.
It's, I mean it can be alittle bit of money, but if it's
not, then you, if you're notreaching those numbers, it might
not be worth it for you to do that.
It does take time to grow abig enough audience to attract those
(04:03):
sponsors too, Right.
So it's often something thatmay be pulling your energy away from
the message that you're delivering.
And so it may not be alignedwith you.
It's not wrong.
But when you're starting outand you're speaking on topics that
you want to speak on, perhapsa sponsor ad isn't the way to go.
(04:25):
Now if we're talking aboutinternal ads, this is actually, even
though it's called internalads, here it is self promotion.
And this, you can start withepisode one and that episode one
may be just talking about anewsletter that you want them to
join or a call that you wantthem to do.
(04:46):
You're going to mention yourlead magnet, you're going to share
a course, your program, maybeyour retreat, and maybe you're highlighting
your membership or some typeof a challenge that you have.
They're already in energeticalignment with your content because
you're organically in theepisode talking about them.
Your internal ads are oftenway more profitable than any outside
(05:11):
sponsor and they serve you andyour business directly.
So let's explore a few ways tomonetize using your self promotion
internal ads.
Right?
So you can promote your lead magnet.
And this is the most intuitiveway to begin.
Mention it in the middle orthe end of your episode.
(05:34):
And then here's an example.
Want to go deeper?
Download my free guide ad.
Or maybe you just mention itjust briefly in your episode, right?
You just want to get that outthere as far as if you want to work
with me, I have this and youcan start by downloading that today.
(05:55):
It just builds your list andplants those seeds for future paid
offers.
Because real estaterealistically people are going to
buy direct, more than likelydirect from the newsletter as opposed
to maybe buying direct fromthe podcast show notes, a lot of
times they will get thatmessage and then maybe get some fomo.
(06:15):
They really get to know youthrough the podcast and then they
get the newsletter and they'relike oh my gosh.
Oh yes.
I remember her talking aboutthis amazing thing that she had coming
up.
But I want to join and there'sthe link and so they just kind of
follow that link right on through.
Right.
You can invite listeners tobook a session or strategy call just
like mine.
I invite you to a podcastgrowth clarity call.
(06:38):
It is a free 20 minute Zoomcall where I kind of just go over
what you have provided andmaybe give you some tips and tricks
on what you can do to get alittle bit more eyes and ears on
your podcast.
So it's a little mini audit,say to speak.
It's about 20 minutes long andyes, maybe there is something that
(07:00):
I can offer you at the end sothat we can work together.
But if not, there's noobligation either.
Right.
So I've offered value and youmight be ready for more.
So I mention it on each of my episodes.
It is an invitation and it'snot pushy, right?
I hope it's not pushy.
I'm really trying for it notto be pushy.
(07:23):
So if you have also built acourse or you are launching something,
you may want to structure aseries of episodes around your offers
theme.
Now this does take a littlebit of forethought and knowing what
you're going to launch andthen you'll just going to let each
of those episodes warm them upto your voice and your approach.
(07:45):
And then when you open thedoors it'll feel organic and aligned
for them to step on through.
And again more often than not,even though you have talked about
it several times in yourpodcast, the idea here is that they
are then going to move intoyour newsletter where then it's an
easy click because they thatyou have already spoken about it
(08:07):
and they already know allabout it, they're just waiting for
that link.
Now you can use a mid roll,just put that right in.
You could add in an addynamically in there.
I would suggest a little bitof a jingle, something a little bit
of music there just so peopleknow that there's an ad coming, and
(08:29):
then just like a simple,simple line.
If you feel called to worktogether, head to and let's talk
very simple, very clear, andmake it short.
You don't really want it to besomething that is super long, but
you can add those in dynamically.
If you're using something likeCaptivate or Buzzsprout.
Don't believe Libsyn doesdynamic ad right now, but who knows?
(08:52):
Maybe in the future.
All right, so your listenersare already trusting you because
they're listening to you.
You're right in their head,they're right in their ears.
And week after week, you aresending out your energy and they're
soaking it up, and they'resoaking in all of your wisdom.
And then when you something togo deeper with you, they're grateful.
(09:14):
They're like, yes, I want to.
I've been waiting for her toinvite me to something.
I'm so glad she is, and I'mready to talk to her.
I really want to meet her, andI really want to say, hey, let's
see where this goes.
And the beauty of it.
You stay in control of your message.
You don't have to dilute yourvoice or compete for airtime with
(09:36):
some mattress company or tea brand.
Your podcast become a clear,clean funnel for your business, and
it doesn't compromise any ofyour values, and it doesn't send
them anywhere else.
Right.
It sends them right to you,right to your website, right to your
offers.
So if you've ever beenhesitant to monetize your podcast
(09:57):
because ads don't feel good.
I don't like ads.
Just remember, not all ads arecreated equal.
So you can absolutely growyour income using your voice in a
way that's grounded, graceful,and completely your own.
All right, thank you so much.
I am so excited to be bringingyou all of these episodes.
(10:19):
If you find that you do needadditional support, you can always
go to kpcreativemedia.com andclick on that button at the top there
and book a call to talk to me.
I would love to meet you andwould love to help you grow your
business and your show,because when your voice flows, your
(10:41):
business grows.
See you next time.
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