August 7, 2025 • 27 mins
Join Kim Parkinson for a live podcast coaching session with Dr. Lori Bruce, where simple technical fixes reveal game-changing growth opportunities. From cover art specifications to SEO descriptions, discover how small optimizations can dramatically improve your podcast's discoverability. This coaching-style episode demonstrates practical strategies every spiritual entrepreneur can implement to amplify their authentic message and reach more ideal listeners.
Meet Dr. Laurie Bruce: https://www.drlauriebruce.com/
Podcast Growth Clarity Call https://kpcreativemedia.com/growth-clarity-call
Podcasting For Spiritual Women Newsletterhttps://kpcreativemedia.com/podnews
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello there, beautiful. I amso excited about today's episode.
So it is another coachingstyle episode. I'm going to be trying
to bring these to you everyThursday for the rest of the summer.
And I am super excited becausethese episodes, if you have not been
doing a coaching style episodein your podcast, I highly, highly,
(00:23):
highly recommend them. It'sreally a win, win, win for everyone
on these bits that, I mean,just by you get a podcast episode,
you get to show yourauthority, they get some free advice,
they get your expert eyes onwhatever it is that you're doing
in this particular case, theirpodcast. And so it's just a really
(00:48):
great way to really showcasewhat you do, how you do it. And,
and, and again, they walk awaywith something tangible and something
that they can do too. So it'skind of a fun, kind of a fun little
episode to do. And actually Iabsolutely love them. So this is
our third Thursday doing themand I have a couple more in the bank
(01:09):
to go for hopefully the restof the summer. And yeah, super excited
to bring this episode to you.So I am interviewing Dr. Laurie Bruce
from, from Both sides of theCoach, and she has already had one
of these coaching styleepisodes done before by my coach,
(01:29):
Adam Shively of PodcastingBusiness School. So when she talks
about Adam a little bit lateron, she's already had him take a
look at some of this. And soit's just a, it's, this is just an
addition to that. So I, I kindof stayed away from some of the things
that him and her talked about,meaning she has some amazing podcast
(01:50):
titles. So I can, can prettymuch guarantee they worked on that.
And the name of her podcast,they added on an extension, or in
my case, what I call like apre extension. So it goes before
the name of the podcast andthey did a really great job with
it. So we did stay away fromthose and we focused more on other
bits that she needed helpwith. And I'm super excited to bring
(02:14):
this to you. So I hope youlearn a few things and I hope that
you just take a listen in anduse those for your podcast as well.
All right, onto the show. Allright, so I have Dr. Laurie Bruce
here and she has a podcast andit is from both sides of the couch.
(02:35):
So, Laurie, could you tell mea little bit about what your podcast
is about and how you haverenamed it?
Yes. So thank you for havingme, Kim. I'm a clinical psychologist
and I have a podcast calledFrom Both sides of the Couch and
where I came up with thatconcept is the idea that as a psychologist,
(02:57):
I love teaching. I lovesharing skills related to managing
our emotions, being mindful,being present, increasing our joy,
decreasing our anxiety and ourstress. A lot of things around relationships
and authenticity,authenticity, self, compassion. These
(03:20):
are all the things that I loveto teach, I love to share with my
clients. And of course, thereare also things that I'm working
on myself. And so I try reallyhard to be transparent with my clients
about my own struggles withmental health over the years, my
own struggles that I've hadwith depression and anxiety. And
(03:40):
so I've personally been intherapy since my late teens, kind
of on and off throughoutpretty much all my adulthood. And
I feel like it's a reallyessential component of just being
human. I wish that everybodywould be in therapy, and I especially
(04:02):
think all therapists should bein therapy. So part of my goal is
not only to teach people aboutthese life and emotional skills,
but also just to destigmatizetherapy. I think the younger generation
has done a great job ofdestigmatizing it, but we still have
a long way to go. So that'skind of where the title came in.
(04:25):
But in my coaching, I'velearned that just because your title
might be consistent or catchyor you might love it, that doesn't
necessarily mean that that'sgoing to help you get people to find
you. And so at the core ofwhat I do is really teaching about
mindfulness and being present.And so I changed the title to reflect
(04:52):
the core concept ofmindfulness in my title so that if
people are searching then forthings related to mindfulness, maybe
they'd be more likely to find me.
I love that. I do. Yeah. AndI. I feel like I am also an avid
therapy goer and I alsobelieve that other people should
(05:15):
do it. I've actually beenseeing the same therapist as long
as my children have been alive.
Wow.
She's such a gift. Yeah, she'sa rare gift. Yep. Absolutely amazing.
And I. I talk to her once amonth and she really. The nice part
is, is they know everythingabout you too. You don't have to
(05:36):
re. Talk about it over andover again. Although that can be
helpful. But, yeah, it's alsonice when you mention somebody's
name and she's like, yeah, Iknow who that is.
Exactly. Exactly. You don'thave to constantly give context and
background and all thesedifferent things. Yes. Yeah. I have
just a small handful ofclients that I've been seeing for
almost as long. I've beenpracticing for 25 years. So I have
(05:59):
a very small handful ofclients that I've been seeing for
most of that time. And it is.It's a gift also for the therapist,
you know, to watch that persongrow and get married, have children,
try different careers. I mean,it's really. It is. It's an honor
to. To walk that journey withclients. It really is. I feel very
blessed.
(06:20):
Oh, that's wonderful. I lovethat. I absolutely love that. And
I do feel like you. Everybodyneeds a therapist, somebody to talk
to.
Yes. Yes. Everybody should bein therapy. State.
State law. I love it.
Yeah.
Perfect. All right, so I didtake a look at your podcast, and
(06:43):
I love all of you, all of yourcontent, so I love that. Love that.
And also your names of each ofyour episodes are on point, so way
to go. So the name of yourpodcast is On Point, and the names
of your episodes are on point,too. Like, everybody loves the. You
(07:04):
know, the. The keyword rich atthe very beginning, and then you
have a couple of how to's ornavigates and things like that, and
those are things that peopleare searching for. So great job.
Excellent. I love those.
Thank you. That's. It's harderthan you'd think, man. Coming up
with a title that doesn't feelspammy. You know, that's one of the
(07:25):
things that is always in theback of my mind. I want this to be
ethical. I want this to beappropriate. I don't want clickbait.
I. I don't want to lead withthe negative. Even though, you know,
supposedly that gets a lotmore clicks. It's a challenge, I
think, finding just a titlethat feels in alignment with what
(07:45):
you're wanting to put out there.
Yeah. Yeah. And you are right.I don't like to do any of the negative
stuff either. But for somereason, that does always seem to
get the higher numbers. So,yeah, people. People like to see
that. That juxtaposition of,like, good versus evil. And so the
evil side sometimes wins.
(08:06):
That's true. Yes.
Be the Scorpio side of people.Depends on your zodiac sign.
Right?
So. All right, so I also tooka look. One thing I did want to note
now. I love the name changeyour cover art. Have you talked about
your cover art before?
As far, I have not. Love anyfeedback that you can give. I'm open
(08:27):
to it. This is definitely notmy area at all, so.
Okay. Yeah, yeah. So yourcover art has remained the same as
your. From both sides of thecouch, which is perfectly fine because
I know that you did a titleextension for the actual name. I
would, even though your titleis nice and big and bold, your picture
(08:50):
is kind of really little. Soif normally I would say don't put
your picture in there or putyour picture off to the side. But,
but in this particular case, Ido like how big your name is, I would
maybe suggest putting anotherlittle line about because it's health
tips for women. Maybe likeanother line that says like health
tips for women in there andmove you down just a little bit and
(09:15):
maybe get you out of the box,put you on the page rather than in
the box on the. And I alsotook a look at Cast Feed Validator
and it says now it could bewrong, but it says that your cover
art is not the appropriatesize. It's only 500 pixels by 500
(09:35):
pixels, which now they'resuggesting 3,000 by 3,000, which
would make your picture thatI'm seeing on my screen pop more.
Because right now you're kindof in the dark, like in your image
itself. So I think increasingthat those pixels would really help
so that they can see yourbeautiful face and you can, you can
(09:57):
really see you, who you are.Because that's, that's ultimately,
you know, like you are yourbrand. You're creating a personal
brand here and, and people areknowing who you are. So I think,
I think just having thatlittle image of yourself in a better,
in a better, higher pixel ratewould really help too.
So, so I appreciate that very,very much. I have struggled a lot
(10:23):
because this is not my area atall. And I've thought about, well,
how do I even outsource that?Like how for somebody who really
does know how to do thatbetter than me, how do you outsource
things like that?
Yeah, so my suggestion hereis, you know, because it's a one
off project, right? You'rejust looking at cover art and you're
(10:45):
just looking at making yourimage a little bit bigger, but also
keeping the words with alittle thing. I would just go to
Fiverr. I bet it would costyou like 25 bucks at fiverr. You
know, because you're talkinglike one you really don't need. You
want it to be a certain size.You want it to be like 3,000 pixels
by 3,000 pixels. You know,maybe you want to change the color
(11:07):
or not. You know, that'stotally your style. I don't know
what your brand colors are.Make sure that the name of it is
nice and big. Add a littlebanner that says health tips for
women on it. Take you out ofthe box and maybe add you right to
the Bottom and, and just tellthem, you know, give them, tell them
to give me some suggestions onthis, you know.
(11:28):
Yeah, love that. Here's the.
Here's the recording. Can youmake some suggestions based on this?
And typically they do.
Typically they do. They'rehappy to do it. So perfect.
And that's exactly what I need.
Yeah, it's gonna be. It'sgonna be relatively inexpensive for
one, One image. That's.
Yeah, it's not.
That's a square too. So.
(11:48):
Yes. Awesome. Thank you very.
Absolutely. Absolutely. And sothe other thing that I also did take
a look at and is your podcastdescription. Now you have, you have
quite the, quite the bigparagraph there in your description.
I would love to see a few morekeywords in there now. Actually,
(12:10):
I would love to have it startwith a keyword. So you start with
I am Dr. Laurie Bruce. I wouldlove to see it start with, you know,
mindfulness or something,mental health or something like that,
and go right into it. First,you can introduce yourself in the
second paragraph, but in thatfirst sentence, in that first one
(12:30):
there, add some reallyimpactful SEO keyword rich words.
And that way, when people aresearching on the podcast players,
that's popping up because thefirst way is of course, the name
of the podcast itself. Thesecond is the actual podcast description.
And then we already talkedabout your podcast titles are on
point. So kudos to you onthat. So love that.
(12:54):
Oh, that's very helpful.That's an easy fix. I can definitely
do that.
Yeah. And a lot of the fixesthat we have are just pretty easy.
And even the podcast coverart, if you don't like Fiverr, you
can go to Upwork, you know, oryou can play along. You can play
at it in Canva if you reallywant to. One night.
Yeah, well, that's what I didfor. For what I have. And again,
(13:17):
I just feel like, you knowwhat? I don't know what the hell
I'm doing. Like, I totally getit. This is as good as it gets. So
I would love to have someonewho. This is what they do for a living.
Just give me a littleconsultation and throw it out there.
So I think it's. I thinkthat's perfect. And it's a great
way to do it too, is just,it's just get somebody that knows
exactly what they're doing andjust tell them, I just need a PNG
(13:39):
and a JPEG of this and that'sit. So. And the last little bit that
I would tell you is in this,what I'm looking at is you don't
title or, I'm sorry, you don'tnumber your episodes. Is there a
reason why you don't. Do you.Do you choose not to for a reason?
I think I did. I. I believe Istarted out numbering them, and then
(14:06):
I did a rebrand a year plusago, Got a divorce, wanted to change
my name. I changed the titleof my podcast. I changed pretty much
my entire freaking life. So Iwanted my podcast to reflect that.
And so. And I had deleted someold episodes because it no longer
(14:30):
felt aligned with me. And so Ithink then I thought, it doesn't
make sense to keep numberingif I ever want to do that again.
So my suggestion here is maybenow is a good time to go back and
number them. Only because it'sso much easier for somebody to find
(14:50):
an episode if you're saying tosomebody, you know, oh, I have an
excellent episode onPerimenopause, because who needs
that? I know you guys can'tsee it, but I'm waving my hand. If
you need an episode onPerimenopause, it's episode number
054. Or, you know, somethinglike that. So much easier to find
(15:11):
than maybe going in and tryingto type that in and search for it
because it might getconvoluted with others or, you know,
and also it's. It's easier forpeople that are hard of sight to
be able to look up the number.They can voice number. They can be
like, I'd like to listen toepisode 054, rather than having to
(15:35):
remember. Having to go andremember. I'd like to listen to episode.
What was it called again? Oh,Navigating Midlife. Yeah.
Oh, good. So I can go back andchange the title. And basically I'm
just starting with the number Episode.
(15:55):
Yeah. Yeah.
Okay.
And if you feel like you haveold ones that maybe are not really.
Not really pertinent orwhatever, you. You don't have to
number those. Like, the onesthat you had before. Even if you
had numbered them, you mighthave just omitted them altogether
and not had to renumbereverything. Like, it's okay if somebody's
(16:17):
like, hey, I think I'm missingepisode four. You'd be like, no,
you're not missing episodefour. I took it out. You know.
Yeah, that was my thing. Andthinking about it now is kind of
like, well, that's silly.Who's gonna be keeping track of my
episode numbers? And. Yeah,but. Okay, that's really helpful.
Well, honestly, a super fanmight, so that's. That's kind of
(16:38):
cool. If you have a super fan.They might be like, hey, wanted to
listen. I wanted to listen toall. And you didn't have an episode
four. But you know what? It'sjust an easy. That. That would be
actually a beautiful thing ifyou didn't. Because if they reached
out to you and they were like,where's your episode four? That's
a warm lead.
You're like, yes, for sure.You know my stuff better than I do.
Yeah.
(16:58):
Yeah. That is hot. Like, comeon into my circle. Let me introduce
you to my world some more.Exactly. Anything to get those listeners
to go from listening toactually, like, reaching out to you.
Like, chef's kiss on that.Right. So, yeah. So, yeah. Maybe
accidentally on purpose, notnumber a couple of them.
(17:20):
Yes. See what happens. Do alittle test.
Yeah, Right. Why not? Be funto see. So, yeah, I love that.
Great. Thank you.
Absolutely. Absolutely. And Iknow. I know that you have done a
little bit of advertising asfar as on social.
When Adam, I did a coachingsession with him that he and I recorded,
(17:42):
and he really was talkingabout the importance of newsletters
and the importance ofconsistency and changing the name.
And so I've been doing that,and I feel like at this point, I
need just a little moreclarity about what my next steps
are to. To attract more listeners.
(18:02):
Yeah. So did he talk to youabout his 72 hour rule and the whole
idea of how to do themarketing in the 72 hours? Am I repeating
myself there? So I'm awarethat he has.
He has talked about that. HaveI done that? No, but I know it's
not us.
Yeah. And I will say, youknow, like, I have a va. And so she.
(18:24):
I create. I. I pull out theaudios that I want her to do, and
then she creates theaudiograms. I don't actually have
any reels that I do myself,but I don't mind going live. So I
have my own Facebook group andI go live there, and I have another
couple of Facebook groups thatI. I actually publish that I'm able
(18:44):
to, like, I paid to play typething on those Facebook groups so
I can go live on those. And soI will do that. I've never gone live
on Instagram. I don't knowwhy. I just haven't gotten there
yet. That's okay. And then Ialso do what I consider companion,
(19:05):
like little webinars ormasterclasses that I post on YouTube
to try to get more, you know,more people into my world, into my
algorithm. And I will say, soI've been doing like one A month
for the last. Since April. Onea month since April. And. And I have
been seeing some growth on myYouTube channel just based on just.
(19:25):
And just the one a month. Andit's not like anything that I'm not
already talking about.
Yeah.
So that. That could bedefinitely something. And. And it's
not even. Like, in my case, Idid. In one of them, I did have some
slides, but sometimes I don'thave any. It's just me talking. So.
Yeah.
You know, like. And no. Nolike, big editing on it either.
(19:48):
Yeah. So not a huge time commitment.
You're investing, and then youjust pop it up there. And. And in
my. In my. Because I am. Dopodcast editing and whatnot. I have
a lot of different programswhere I can. I can pop that in. It
kind of spits out. This is agood title for you. Why don't you
(20:08):
make it look like this orsomething? So I do some things like
that. So there's definitely adifferent algorithm and a different
way to do it with YouTube. Sothere's this kind of, like, two different,
like, schools of thought, butsometimes they're the same. So it's
kind of another. Anotherlittle bit there. And I'm not really
big into TikTok, so.
(20:29):
Yeah, no, I don't even haveit. I don't have it on my phone or
anything like that. I'm notinto that either, so.
Yeah. But you know what elsecould be really good, and I actually
have been really thinkingabout, like, getting some of my past
episodes out into this too, isI've talked to a couple of people
over the last couple weeks,and they're doing Pinterest, which
(20:53):
you're like, oh, yes. Youknow, that's for, like, decor and
things like that, Right? Evergreen.
Yes. Yes. Jenna Kutcher. Idon't know if. Are you familiar with
Jenna Kutcher? I purchasedactually one of her programs on Pinterest,
Interest. I didn't go all theway through with it. You know, I
have a tendency to do that,purchase these courses and don't
(21:14):
always finish it. But, yeah,at one point I was like, maybe I'll
do that. Because one of thethings I really wrestle with with
social media is that we have alot of psychological research that
shows social media is reallybad for our mental health. So I feel
a little hypocritical when Ithink about, you know, creating this
(21:37):
space online for where I feellike, in some ways, that's actually
not helping people. So Istruggle a little bit with how to
find balance in that area. Iwant to market, but I want to do
it in a way that feels good.
Aligned. Yeah. And, you know,if you think of it as Pinterest is
more of a search engine thansocial media, because realistically,
(21:59):
people aren't talking to eachother there.
Right.
So that could be a good seguefor you, having that, like. Oh, that's
not really social media. It's just.
Yeah, yeah, that's reallytrue. That's really true.
Kind of maybe a little bitmore. Did you just change your title?
Did. Did you just change your.Did you just.
(22:21):
No, I didn't do anything.
Oh, my goodness. Okay, so.That is so crazy. Okay, so Apple,
I didn't even notice thisbefore. I thought maybe you did it
as we were talking, which iskind of weird because. So Apple has
just from both sides of thecouch with your picture in the middle,
(22:41):
and then it says Dr. LaurieBruce at the bottom and very tiny
letters it says clinicalpsychologist, mindfulness coach.
But when I looked on POD Link,it actually says, from both sides
of the couch with clinicalpsychologist Dr. Laurie Bruce, your
picture. And then mindfulnessand mental health strategies for
women. So that might besomething to look at. And maybe that
(23:02):
also could be because thepixels are incorrect and Apple's
not picking it up.
Oh, okay.
I bet that is exactly whatthat is because. Yeah, I just got
surprised because I was like,wait a second, that's not the same
podcast cover art I justlooked at.
Yeah. Oh, fascinating. Okay.All right, that's helpful. It's all
(23:24):
this behind the scenes techstuff that I swear is just going
to be the death of me. That'shelpful to hear that. So I. By updating
that, then I won't have anydiscrepancies. Anyway.
Yeah, I mean, it looks thesame. I can definitely tell it was
you. I didn't get that rightat first. So I was definitely, once
(23:44):
I looked over, I was like,wait a second, did you just do this?
But it's. I believe this is.This is just my. My opinion and my
expert opinion here is thatApple did not update your latest
podcast cover art based on thefact that it was not the right size.
So.
Okay.
Yeah, yeah, so fix that and,and, and get that up there and then.
(24:07):
And then it'll all look thesame, which is great. So.
Yes, yes. Awesome. Oh, goodcatch. Thank you.
Absolutely, Absolutely. So,yeah, do you have any questions for
me? Is there anything else Ican help you with on this?
I'm really excited about theidea of leaning into Pinterest. I
(24:29):
know we've talked in ourcoaching group about Threads, and
I do feel a little morecomfortable in trying to learn more
about threads because it doesfeel less. I don't know, less addictive
or something. I'm not surewhat the word is, but I do like this
idea of. Think of Pinterest asmore like a search engine, and that
(24:55):
feels comfortable to me. Idon't have any ambivalence about
doing things like that, and soI think I need to really take that
to heart and lean into that alittle bit more.
Yeah. With Pinterest beingbasically just a search engine, that's
evergreen. So basically it'sjust like, you know, your podcast
is. Podcast is evergreen aswell. And so this is just going to
(25:18):
be like, almost like amarriage made in heaven right there.
So with the two of them, andthere's no social, like, hey, right,
like that over there. So.
Yes, that's. Yeah, yeah, yeah.That's the. All the comments and
the negative comments and thenpeople spamming it and, you know,
(25:38):
all this. That's a lot tomanage, basically. And, yeah, it
doesn't. Doesn't feel good. SoI could definitely lean more into
the. Into the Pinterest. Ithink that would sounds like a better
fit for me.
Yeah. And there is a Pinterestscheduler. I think it's called Tailwind,
(26:02):
and there is a free version ofit too. So you could. Because you've
already got a plethora ofepisodes, you could start creating,
like, just a pin. Andbasically a pin is, I think, like
four by five. So it's aportrait style, and it's not complete,
like real big, like R E, Lbig. Right. But four by five, and
(26:25):
you could create them for theold episodes and have them just start
publishing up there based onthat. So, yeah, it's.
What was the name of thatagain? That schedule window. Okay.
T A I L. Yeah. Tailwind, Ibelieve, is what it is. And yeah,
they. I think they have a freeversion. So if you just got one pot,
sorry, one Pinterest and youjust want to upload to that, I think
(26:47):
it's. It's a good option foryou to do that.
Beautiful lot.
A little bit more insight in there.
Yes. Yeah. Lots of reallygreat suggestions, Kim. I appreciate
it.
Absolutely. Thank you so much.And thank you for. For being on today.
I super appreciate it.
Same. Same as well.
Thank you so much forlistening to this episode of Podcasting
(27:11):
for Spiritual Women. If youwould like more strategy and tips
and same tricks on how to makeyour podcast better, I recommend
that you join my newsletterlist. You can find that@kpcreativemedia.com
(27:31):
newsletter until next time.
Hello there, beautiful. I amso excited about today's episode.
So it is another coachingstyle episode. I'm going to be trying
to bring these to you everyThursday for the rest of the summer.
And I am super excited becausethese episodes, if you have not been
doing a coaching style episodein your podcast, I highly, highly,
(00:23):
highly recommend them. It'sreally a win, win, win for everyone
on these bits that, I mean,just by you get a podcast episode,
you get to show yourauthority, they get some free advice,
they get your expert eyes onwhatever it is that you're doing
in this particular case, theirpodcast. And so it's just a really
(00:48):
great way to really showcasewhat you do, how you do it. And,
and, and again, they walk awaywith something tangible and something
that they can do too. So it'skind of a fun, kind of a fun little
episode to do. And actually Iabsolutely love them. So this is
our third Thursday doing themand I have a couple more in the bank
(01:09):
to go for hopefully the restof the summer. And yeah, super excited
to bring this episode to you.So I am interviewing Dr. Laurie Bruce
from, from Both sides of theCoach, and she has already had one
of these coaching styleepisodes done before by my coach,
(01:29):
Adam Shively of PodcastingBusiness School. So when she talks
about Adam a little bit lateron, she's already had him take a
look at some of this. And soit's just a, it's, this is just an
addition to that. So I, I kindof stayed away from some of the things
that him and her talked about,meaning she has some amazing podcast
(01:50):
titles. So I can, can prettymuch guarantee they worked on that.
And the name of her podcast,they added on an extension, or in
my case, what I call like apre extension. So it goes before
the name of the podcast andthey did a really great job with
it. So we did stay away fromthose and we focused more on other
bits that she needed helpwith. And I'm super excited to bring
(02:14):
this to you. So I hope youlearn a few things and I hope that
you just take a listen in anduse those for your podcast as well.
All right, onto the show. Allright, so I have Dr. Laurie Bruce
here and she has a podcast andit is from both sides of the couch.
(02:35):
So, Laurie, could you tell mea little bit about what your podcast
is about and how you haverenamed it?
Yes. So thank you for havingme, Kim. I'm a clinical psychologist
and I have a podcast calledFrom Both sides of the Couch and
where I came up with thatconcept is the idea that as a psychologist,
(02:57):
I love teaching. I lovesharing skills related to managing
our emotions, being mindful,being present, increasing our joy,
decreasing our anxiety and ourstress. A lot of things around relationships
and authenticity,authenticity, self, compassion. These
(03:20):
are all the things that I loveto teach, I love to share with my
clients. And of course, thereare also things that I'm working
on myself. And so I try reallyhard to be transparent with my clients
about my own struggles withmental health over the years, my
own struggles that I've hadwith depression and anxiety. And
(03:40):
so I've personally been intherapy since my late teens, kind
of on and off throughoutpretty much all my adulthood. And
I feel like it's a reallyessential component of just being
human. I wish that everybodywould be in therapy, and I especially
(04:02):
think all therapists should bein therapy. So part of my goal is
not only to teach people aboutthese life and emotional skills,
but also just to destigmatizetherapy. I think the younger generation
has done a great job ofdestigmatizing it, but we still have
a long way to go. So that'skind of where the title came in.
(04:25):
But in my coaching, I'velearned that just because your title
might be consistent or catchyor you might love it, that doesn't
necessarily mean that that'sgoing to help you get people to find
you. And so at the core ofwhat I do is really teaching about
mindfulness and being present.And so I changed the title to reflect
(04:52):
the core concept ofmindfulness in my title so that if
people are searching then forthings related to mindfulness, maybe
they'd be more likely to find me.
I love that. I do. Yeah. AndI. I feel like I am also an avid
therapy goer and I alsobelieve that other people should
(05:15):
do it. I've actually beenseeing the same therapist as long
as my children have been alive.
Wow.
She's such a gift. Yeah, she'sa rare gift. Yep. Absolutely amazing.
And I. I talk to her once amonth and she really. The nice part
is, is they know everythingabout you too. You don't have to
(05:36):
re. Talk about it over andover again. Although that can be
helpful. But, yeah, it's alsonice when you mention somebody's
name and she's like, yeah, Iknow who that is.
Exactly. Exactly. You don'thave to constantly give context and
background and all thesedifferent things. Yes. Yeah. I have
just a small handful ofclients that I've been seeing for
almost as long. I've beenpracticing for 25 years. So I have
(05:59):
a very small handful ofclients that I've been seeing for
most of that time. And it is.It's a gift also for the therapist,
you know, to watch that persongrow and get married, have children,
try different careers. I mean,it's really. It is. It's an honor
to. To walk that journey withclients. It really is. I feel very
blessed.
(06:20):
Oh, that's wonderful. I lovethat. I absolutely love that. And
I do feel like you. Everybodyneeds a therapist, somebody to talk
to.
Yes. Yes. Everybody should bein therapy. State.
State law. I love it.
Yeah.
Perfect. All right, so I didtake a look at your podcast, and
(06:43):
I love all of you, all of yourcontent, so I love that. Love that.
And also your names of each ofyour episodes are on point, so way
to go. So the name of yourpodcast is On Point, and the names
of your episodes are on point,too. Like, everybody loves the. You
(07:04):
know, the. The keyword rich atthe very beginning, and then you
have a couple of how to's ornavigates and things like that, and
those are things that peopleare searching for. So great job.
Excellent. I love those.
Thank you. That's. It's harderthan you'd think, man. Coming up
with a title that doesn't feelspammy. You know, that's one of the
(07:25):
things that is always in theback of my mind. I want this to be
ethical. I want this to beappropriate. I don't want clickbait.
I. I don't want to lead withthe negative. Even though, you know,
supposedly that gets a lotmore clicks. It's a challenge, I
think, finding just a titlethat feels in alignment with what
(07:45):
you're wanting to put out there.
Yeah. Yeah. And you are right.I don't like to do any of the negative
stuff either. But for somereason, that does always seem to
get the higher numbers. So,yeah, people. People like to see
that. That juxtaposition of,like, good versus evil. And so the
evil side sometimes wins.
(08:06):
That's true. Yes.
Be the Scorpio side of people.Depends on your zodiac sign.
Right?
So. All right, so I also tooka look. One thing I did want to note
now. I love the name changeyour cover art. Have you talked about
your cover art before?
As far, I have not. Love anyfeedback that you can give. I'm open
(08:27):
to it. This is definitely notmy area at all, so.
Okay. Yeah, yeah. So yourcover art has remained the same as
your. From both sides of thecouch, which is perfectly fine because
I know that you did a titleextension for the actual name. I
would, even though your titleis nice and big and bold, your picture
(08:50):
is kind of really little. Soif normally I would say don't put
your picture in there or putyour picture off to the side. But,
but in this particular case, Ido like how big your name is, I would
maybe suggest putting anotherlittle line about because it's health
tips for women. Maybe likeanother line that says like health
tips for women in there andmove you down just a little bit and
(09:15):
maybe get you out of the box,put you on the page rather than in
the box on the. And I alsotook a look at Cast Feed Validator
and it says now it could bewrong, but it says that your cover
art is not the appropriatesize. It's only 500 pixels by 500
(09:35):
pixels, which now they'resuggesting 3,000 by 3,000, which
would make your picture thatI'm seeing on my screen pop more.
Because right now you're kindof in the dark, like in your image
itself. So I think increasingthat those pixels would really help
so that they can see yourbeautiful face and you can, you can
(09:57):
really see you, who you are.Because that's, that's ultimately,
you know, like you are yourbrand. You're creating a personal
brand here and, and people areknowing who you are. So I think,
I think just having thatlittle image of yourself in a better,
in a better, higher pixel ratewould really help too.
So, so I appreciate that very,very much. I have struggled a lot
(10:23):
because this is not my area atall. And I've thought about, well,
how do I even outsource that?Like how for somebody who really
does know how to do thatbetter than me, how do you outsource
things like that?
Yeah, so my suggestion hereis, you know, because it's a one
off project, right? You'rejust looking at cover art and you're
(10:45):
just looking at making yourimage a little bit bigger, but also
keeping the words with alittle thing. I would just go to
Fiverr. I bet it would costyou like 25 bucks at fiverr. You
know, because you're talkinglike one you really don't need. You
want it to be a certain size.You want it to be like 3,000 pixels
by 3,000 pixels. You know,maybe you want to change the color
(11:07):
or not. You know, that'stotally your style. I don't know
what your brand colors are.Make sure that the name of it is
nice and big. Add a littlebanner that says health tips for
women on it. Take you out ofthe box and maybe add you right to
the Bottom and, and just tellthem, you know, give them, tell them
to give me some suggestions onthis, you know.
(11:28):
Yeah, love that. Here's the.
Here's the recording. Can youmake some suggestions based on this?
And typically they do.
Typically they do. They'rehappy to do it. So perfect.
And that's exactly what I need.
Yeah, it's gonna be. It'sgonna be relatively inexpensive for
one, One image. That's.
Yeah, it's not.
That's a square too. So.
(11:48):
Yes. Awesome. Thank you very.
Absolutely. Absolutely. And sothe other thing that I also did take
a look at and is your podcastdescription. Now you have, you have
quite the, quite the bigparagraph there in your description.
I would love to see a few morekeywords in there now. Actually,
(12:10):
I would love to have it startwith a keyword. So you start with
I am Dr. Laurie Bruce. I wouldlove to see it start with, you know,
mindfulness or something,mental health or something like that,
and go right into it. First,you can introduce yourself in the
second paragraph, but in thatfirst sentence, in that first one
(12:30):
there, add some reallyimpactful SEO keyword rich words.
And that way, when people aresearching on the podcast players,
that's popping up because thefirst way is of course, the name
of the podcast itself. Thesecond is the actual podcast description.
And then we already talkedabout your podcast titles are on
point. So kudos to you onthat. So love that.
(12:54):
Oh, that's very helpful.That's an easy fix. I can definitely
do that.
Yeah. And a lot of the fixesthat we have are just pretty easy.
And even the podcast coverart, if you don't like Fiverr, you
can go to Upwork, you know, oryou can play along. You can play
at it in Canva if you reallywant to. One night.
Yeah, well, that's what I didfor. For what I have. And again,
(13:17):
I just feel like, you knowwhat? I don't know what the hell
I'm doing. Like, I totally getit. This is as good as it gets. So
I would love to have someonewho. This is what they do for a living.
Just give me a littleconsultation and throw it out there.
So I think it's. I thinkthat's perfect. And it's a great
way to do it too, is just,it's just get somebody that knows
exactly what they're doing andjust tell them, I just need a PNG
(13:39):
and a JPEG of this and that'sit. So. And the last little bit that
I would tell you is in this,what I'm looking at is you don't
title or, I'm sorry, you don'tnumber your episodes. Is there a
reason why you don't. Do you.Do you choose not to for a reason?
I think I did. I. I believe Istarted out numbering them, and then
(14:06):
I did a rebrand a year plusago, Got a divorce, wanted to change
my name. I changed the titleof my podcast. I changed pretty much
my entire freaking life. So Iwanted my podcast to reflect that.
And so. And I had deleted someold episodes because it no longer
(14:30):
felt aligned with me. And so Ithink then I thought, it doesn't
make sense to keep numberingif I ever want to do that again.
So my suggestion here is maybenow is a good time to go back and
number them. Only because it'sso much easier for somebody to find
(14:50):
an episode if you're saying tosomebody, you know, oh, I have an
excellent episode onPerimenopause, because who needs
that? I know you guys can'tsee it, but I'm waving my hand. If
you need an episode onPerimenopause, it's episode number
054. Or, you know, somethinglike that. So much easier to find
(15:11):
than maybe going in and tryingto type that in and search for it
because it might getconvoluted with others or, you know,
and also it's. It's easier forpeople that are hard of sight to
be able to look up the number.They can voice number. They can be
like, I'd like to listen toepisode 054, rather than having to
(15:35):
remember. Having to go andremember. I'd like to listen to episode.
What was it called again? Oh,Navigating Midlife. Yeah.
Oh, good. So I can go back andchange the title. And basically I'm
just starting with the number Episode.
(15:55):
Yeah. Yeah.
Okay.
And if you feel like you haveold ones that maybe are not really.
Not really pertinent orwhatever, you. You don't have to
number those. Like, the onesthat you had before. Even if you
had numbered them, you mighthave just omitted them altogether
and not had to renumbereverything. Like, it's okay if somebody's
(16:17):
like, hey, I think I'm missingepisode four. You'd be like, no,
you're not missing episodefour. I took it out. You know.
Yeah, that was my thing. Andthinking about it now is kind of
like, well, that's silly.Who's gonna be keeping track of my
episode numbers? And. Yeah,but. Okay, that's really helpful.
Well, honestly, a super fanmight, so that's. That's kind of
(16:38):
cool. If you have a super fan.They might be like, hey, wanted to
listen. I wanted to listen toall. And you didn't have an episode
four. But you know what? It'sjust an easy. That. That would be
actually a beautiful thing ifyou didn't. Because if they reached
out to you and they were like,where's your episode four? That's
a warm lead.
You're like, yes, for sure.You know my stuff better than I do.
Yeah.
(16:58):
Yeah. That is hot. Like, comeon into my circle. Let me introduce
you to my world some more.Exactly. Anything to get those listeners
to go from listening toactually, like, reaching out to you.
Like, chef's kiss on that.Right. So, yeah. So, yeah. Maybe
accidentally on purpose, notnumber a couple of them.
(17:20):
Yes. See what happens. Do alittle test.
Yeah, Right. Why not? Be funto see. So, yeah, I love that.
Great. Thank you.
Absolutely. Absolutely. And Iknow. I know that you have done a
little bit of advertising asfar as on social.
When Adam, I did a coachingsession with him that he and I recorded,
(17:42):
and he really was talkingabout the importance of newsletters
and the importance ofconsistency and changing the name.
And so I've been doing that,and I feel like at this point, I
need just a little moreclarity about what my next steps
are to. To attract more listeners.
(18:02):
Yeah. So did he talk to youabout his 72 hour rule and the whole
idea of how to do themarketing in the 72 hours? Am I repeating
myself there? So I'm awarethat he has.
He has talked about that. HaveI done that? No, but I know it's
not us.
Yeah. And I will say, youknow, like, I have a va. And so she.
(18:24):
I create. I. I pull out theaudios that I want her to do, and
then she creates theaudiograms. I don't actually have
any reels that I do myself,but I don't mind going live. So I
have my own Facebook group andI go live there, and I have another
couple of Facebook groups thatI. I actually publish that I'm able
(18:44):
to, like, I paid to play typething on those Facebook groups so
I can go live on those. And soI will do that. I've never gone live
on Instagram. I don't knowwhy. I just haven't gotten there
yet. That's okay. And then Ialso do what I consider companion,
(19:05):
like little webinars ormasterclasses that I post on YouTube
to try to get more, you know,more people into my world, into my
algorithm. And I will say, soI've been doing like one A month
for the last. Since April. Onea month since April. And. And I have
been seeing some growth on myYouTube channel just based on just.
(19:25):
And just the one a month. Andit's not like anything that I'm not
already talking about.
Yeah.
So that. That could bedefinitely something. And. And it's
not even. Like, in my case, Idid. In one of them, I did have some
slides, but sometimes I don'thave any. It's just me talking. So.
Yeah.
You know, like. And no. Nolike, big editing on it either.
(19:48):
Yeah. So not a huge time commitment.
You're investing, and then youjust pop it up there. And. And in
my. In my. Because I am. Dopodcast editing and whatnot. I have
a lot of different programswhere I can. I can pop that in. It
kind of spits out. This is agood title for you. Why don't you
(20:08):
make it look like this orsomething? So I do some things like
that. So there's definitely adifferent algorithm and a different
way to do it with YouTube. Sothere's this kind of, like, two different,
like, schools of thought, butsometimes they're the same. So it's
kind of another. Anotherlittle bit there. And I'm not really
big into TikTok, so.
(20:29):
Yeah, no, I don't even haveit. I don't have it on my phone or
anything like that. I'm notinto that either, so.
Yeah. But you know what elsecould be really good, and I actually
have been really thinkingabout, like, getting some of my past
episodes out into this too, isI've talked to a couple of people
over the last couple weeks,and they're doing Pinterest, which
(20:53):
you're like, oh, yes. Youknow, that's for, like, decor and
things like that, Right? Evergreen.
Yes. Yes. Jenna Kutcher. Idon't know if. Are you familiar with
Jenna Kutcher? I purchasedactually one of her programs on Pinterest,
Interest. I didn't go all theway through with it. You know, I
have a tendency to do that,purchase these courses and don't
(21:14):
always finish it. But, yeah,at one point I was like, maybe I'll
do that. Because one of thethings I really wrestle with with
social media is that we have alot of psychological research that
shows social media is reallybad for our mental health. So I feel
a little hypocritical when Ithink about, you know, creating this
(21:37):
space online for where I feellike, in some ways, that's actually
not helping people. So Istruggle a little bit with how to
find balance in that area. Iwant to market, but I want to do
it in a way that feels good.
Aligned. Yeah. And, you know,if you think of it as Pinterest is
more of a search engine thansocial media, because realistically,
(21:59):
people aren't talking to eachother there.
Right.
So that could be a good seguefor you, having that, like. Oh, that's
not really social media. It's just.
Yeah, yeah, that's reallytrue. That's really true.
Kind of maybe a little bitmore. Did you just change your title?
Did. Did you just change your.Did you just.
(22:21):
No, I didn't do anything.
Oh, my goodness. Okay, so.That is so crazy. Okay, so Apple,
I didn't even notice thisbefore. I thought maybe you did it
as we were talking, which iskind of weird because. So Apple has
just from both sides of thecouch with your picture in the middle,
(22:41):
and then it says Dr. LaurieBruce at the bottom and very tiny
letters it says clinicalpsychologist, mindfulness coach.
But when I looked on POD Link,it actually says, from both sides
of the couch with clinicalpsychologist Dr. Laurie Bruce, your
picture. And then mindfulnessand mental health strategies for
women. So that might besomething to look at. And maybe that
(23:02):
also could be because thepixels are incorrect and Apple's
not picking it up.
Oh, okay.
I bet that is exactly whatthat is because. Yeah, I just got
surprised because I was like,wait a second, that's not the same
podcast cover art I justlooked at.
Yeah. Oh, fascinating. Okay.All right, that's helpful. It's all
(23:24):
this behind the scenes techstuff that I swear is just going
to be the death of me. That'shelpful to hear that. So I. By updating
that, then I won't have anydiscrepancies. Anyway.
Yeah, I mean, it looks thesame. I can definitely tell it was
you. I didn't get that rightat first. So I was definitely, once
(23:44):
I looked over, I was like,wait a second, did you just do this?
But it's. I believe this is.This is just my. My opinion and my
expert opinion here is thatApple did not update your latest
podcast cover art based on thefact that it was not the right size.
So.
Okay.
Yeah, yeah, so fix that and,and, and get that up there and then.
(24:07):
And then it'll all look thesame, which is great. So.
Yes, yes. Awesome. Oh, goodcatch. Thank you.
Absolutely, Absolutely. So,yeah, do you have any questions for
me? Is there anything else Ican help you with on this?
I'm really excited about theidea of leaning into Pinterest. I
(24:29):
know we've talked in ourcoaching group about Threads, and
I do feel a little morecomfortable in trying to learn more
about threads because it doesfeel less. I don't know, less addictive
or something. I'm not surewhat the word is, but I do like this
idea of. Think of Pinterest asmore like a search engine, and that
(24:55):
feels comfortable to me. Idon't have any ambivalence about
doing things like that, and soI think I need to really take that
to heart and lean into that alittle bit more.
Yeah. With Pinterest beingbasically just a search engine, that's
evergreen. So basically it'sjust like, you know, your podcast
is. Podcast is evergreen aswell. And so this is just going to
(25:18):
be like, almost like amarriage made in heaven right there.
So with the two of them, andthere's no social, like, hey, right,
like that over there. So.
Yes, that's. Yeah, yeah, yeah.That's the. All the comments and
the negative comments and thenpeople spamming it and, you know,
(25:38):
all this. That's a lot tomanage, basically. And, yeah, it
doesn't. Doesn't feel good. SoI could definitely lean more into
the. Into the Pinterest. Ithink that would sounds like a better
fit for me.
Yeah. And there is a Pinterestscheduler. I think it's called Tailwind,
(26:02):
and there is a free version ofit too. So you could. Because you've
already got a plethora ofepisodes, you could start creating,
like, just a pin. Andbasically a pin is, I think, like
four by five. So it's aportrait style, and it's not complete,
like real big, like R E, Lbig. Right. But four by five, and
(26:25):
you could create them for theold episodes and have them just start
publishing up there based onthat. So, yeah, it's.
What was the name of thatagain? That schedule window. Okay.
T A I L. Yeah. Tailwind, Ibelieve, is what it is. And yeah,
they. I think they have a freeversion. So if you just got one pot,
sorry, one Pinterest and youjust want to upload to that, I think
(26:47):
it's. It's a good option foryou to do that.
Beautiful lot.
A little bit more insight in there.
Yes. Yeah. Lots of reallygreat suggestions, Kim. I appreciate
it.
Absolutely. Thank you so much.And thank you for. For being on today.
I super appreciate it.
Same. Same as well.
Thank you so much forlistening to this episode of Podcasting
(27:11):
for Spiritual Women. If youwould like more strategy and tips
and same tricks on how to makeyour podcast better, I recommend
that you join my newsletterlist. You can find that@kpcreativemedia.com
(27:31):
newsletter until next time.
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