The excerpts detail Apple's Project Titan, an ambitious initiative to enter the electric and autonomous vehicle market that lasted a decade and cost more than $10 billion. The text describes the project's context, the leadership and strategy changes, the technical challenges encountered, including problems with autonomous software ("demoware"), and attempts at partnerships or Tesla acquisition. The material explains that the project, nicknamed the "Titanic disaster" by some, was cancelled in 2024 due to the complexity of the automotive market and the difficulty in developing reliable autonomous technology, with resources being redirected to artificial intelligence, although the lessons learned may benefit other Apple products like CarPlay.
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