P.O.P. - Premier Orthodontic Practices

🎯 Confused by marketing? Not sure what’s actually working for successful ortho practices?In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley are joined by Savvy Lorestani, CEO and Founding Partner of Brain Bytes Creative, for a no-fluff breakdown of the 6 winning marketing strategies used by the fastest-growing orthodontic practices in the U.S.Savvy shares real data, field-tested insight, and a consultative ...

🎯 Want to create a more efficient, scalable, and patient-focused orthodontic practice?In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dixie Robinson, co-founder of Elevated Orthodontic Solutions and Practice Director at Horsley Orthodontics, for a powerful discussion on practice management that actually moves the needle.With 25+ years in orthodontics, Dixie shares practical insights on how ...

🦷 Struggling with clinical inefficiencies, training gaps, or inconsistent protocols in your orthodontic practice? In this powerful episode of the POP Podcast, hosts Jason Sirotin and Scott Haley welcome renowned Orthodontic Clinical Consultant Andrea Cook—a true treasure in the ortho world.With 20+ years of hands-on chairside experience and over two decades as a clinical consultant, Andrea helps practices streamline systems, eleva...

🎯 Want to build a stronger, more connected team culture in your orthodontic practice?In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Jeremy Daniel, Lead Trainer and Director of Training for Color Code International. Jeremy brings 25+ years of experience helping companies—from tech firms to orthodontic practices—transform culture through a simple, powerful personality system rooted in motive, n...

What does it really take to run a high-performing orthodontic practice behind the scenes?In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Janel Rykert, the powerhouse Operations Manager at Nord Orthodontics in Orem & Eagle Mountain, Utah. As the right hand to Dr. Nord and a 17-year veteran of the practice, Janel shares how operational excellence, data-driven systems, and intentional culture-...

In this P.O.P. Podcast Special, Dr. Michael Rasmussen (aka Dr. Razz) shares how he and his wife paid off student loans, built a financial "war chest," and launched Razz Orthodontics from scratch—all while raising two kids and staying true to their faith and values. 💡This is real talk for any orthodontist dreaming of practice ownership without selling out to a DSO.👉 Watch the full episode for the full story: [link to full episode]...

What does it take to launch a successful orthodontic startup in today’s competitive landscape? In this powerful and inspiring episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Michael Rasmussen—better known as Dr. Razz—from Razz Orthodontics in Flower Mound, TX.Just 16 months into private practice, Dr. Razz shares: ✅ How he paid off student loans and self-funded his dream✅ The power of financial disc...

Welcome to the POP Podcast! In this episode, hosts Jason Sirotin and Scott Haley sit down with Dr. Mark Coreil, a top orthodontist from Lafayette, Louisiana. Dr. Coreil shares his journey in orthodontics, the challenges of starting a practice, and why private practice orthodontics is thriving in today’s market. He also dives into business strategies, patient care, and the impact of DSOs and OSOs on the industry.Dr. Coreil has built...

The first-ever POP Meeting in Utah was a massive success! Hosted at the Grand Hyatt Deer Valley, this exclusive event brought together 40 top orthodontists and vendor partners to collaborate, share strategies, and build a thriving private practice community. Unlike traditional conferences, this meeting focused on real conversations, meaningful connections, and actionable insights—not just sales pitches.Join hosts Jason Sirotin and ...

In this episode of our P.O.P. Podcast Series "Brace for Impact," hosts Jason Sirotin and Scott Haley sit down with Dr. Mike Bicknell, a leading orthodontist and educator from Advanced Orthodontic Specialists in Illinois. Dr. Bicknell shares his inspiring journey into orthodontics, from establishing his practice to becoming a global speaker and founder of the Ultimate Orthodontic Academy.Discover how Dr. Bicknell overcame early chal...

In this episode of the POP Podcast, Jason Sirotin and Scott Haley sit down with Nick Wangler, co-founder of Orthodontic Details, to discuss how their innovative platform is transforming orthodontic procurement. Learn how Orthodontic Details is simplifying ordering, saving time and money, and empowering staff to focus on what really matters—patient care. Plus, discover how POP (Premier Orthodontic Practices) is helping private pract...

Join us in this enlightening episode of The POP Podcast, where hosts Jason Sirotin and Scott Haley dive into the complexities of merchant services for orthodontic practices. Special guest Steve Brudner from Merchant Services Consulting Group (MSCG) sheds light on how orthodontic practices can streamline their credit card processing, reduce fees, and increase financial transparency. Discover strategies for avoiding hidden fees, unde...

In this episode of the POP Podcast's "Brace for Impact" series, hosts Jason Sirotin and Scott Haley sit down with Dr. Andrew Sarpotdar, co-founder of Icon Orthodontics. Dr. Sarpotdar shares his inspiring journey from uncertain beginnings to running a thriving multi-location orthodontic practice in Arizona. Learn about his early challenges, the strategies he used to grow his practice, and his insights into the power of...

In this episode of the POP Podcast's "Brace for Impact" series, hosts Jason Sirotin and Scott Haley interview Dr. Colby Gage, a board-certified orthodontic specialist and lead orthodontist at LevelUp Orthodontics in Parker, Colorado. Dr. Gage shares his unique orthodontic journey, which spans from California to Canada, and now Colorado, discussing his inspirations from family, mentors, and orthodontic professionals. H...

In this episode of the POP Podcast's special series, "Brace for Impact," hosts Jason Sirotin and Scott Haley sit down with Dr. Jennifer Messenger, founder and lead orthodontist at Messenger Orthodontics in Huntington Beach, California. Dr. Messenger shares her inspiring journey from dental school to running a successful boutique orthodontic practice in one of the most competitive markets in the country. She opens up a...

In this episode of our P.O.P Podcast Series "Brace for Impact," Jason Sirotin and Scott Haley sit down with Dr. Tanner Cook of Harwell & Cook Orthodontics, with multiple locations across the Texas Panhandle. Dr. Cook shares his journey from rural Oklahoma to becoming a leading orthodontist, his practice's growth from 4 to 8 offices, and the systems behind their efficiency and success. Whether you're an aspirin...

In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley are joined by Dixie Robinson, Operations Manager of Horsley Orthodontics and Director of POP Practice Management. Dixie shares her 24-year journey in orthodontics, the challenges of managing a large orthodontic practice, and how POP Practice Management helps doctors streamline their operations. From workshops to mentorship and patient retention programs, Dixie ...

In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Trevor Nichols, a private practice orthodontist based in Gilbert, Arizona, to discuss the benefits and challenges of owning a private practice versus working for a corporate dental service organization (DSO). Dr. Nichols shares his personal journey from working in corporate dentistry to launching his own practice, offering invaluable insights ...

In this episode of the POP Podcast, host Jason Sirotin and co-host Scott Haley, discuss innovations in lead management and digital marketing for orthodontic practices with guests Scott Hansen, CEO of Lead Sigma, and Caroline Hosey from Brain Bytes Creative. Hansen shares his journey from managing his family’s orthodontic practice to founding Lead Sigma, a tool designed to optimize lead management and improve patient conversion rate...