Positive. Business. Action.
This is where agritourism meets real-world action. Hosted by Hugh McPherson, a longtime leader in the agritourism and attractions space, this podcast dives into the stories behind family farms, campgrounds, fall festivals, and entertainment businesses. Hugh shares honest conversations, practical ideas, and lessons learned from over 30 years in the industry—along with interviews with people who are out there making it happen. It’s positive, lighthearted, and packed with takeaways you can actually use. You’ll feel right at home here. Join us! https://linktr.ee/positive.business.action
Episodes
Why do so many business owners struggle to delegate—even when they know they need to?
In this episode, we break down the real reasons entrepreneurs hold onto tasks for too long and how effective delegation can completely transform your business, leadership, and personal freedom. From overcoming control issues to building systems your team can actually follow, this conversation is packed with practical strategies for creating a m...
Mastering Agritourism Event Marketing with Channing Muller
How do you turn a farm event into an experience people can’t stop talking about—and can’t wait to come back to?
In this episode, Channing Muller shares proven strategies for elevating your farm, festival, or agritourism business through smarter marketing, stronger branding, and unforgettable guest experiences. From creating pre-event buzz to maximizing post-event engagement, ...
Unlocking Pricing Strategies in Agritourism with Maureen Ballatori
What if the biggest opportunity in your agritourism business isn’t more visitors—but how you price your experience?
In this episode, Maureen Ballatori, CEO of Agency29, breaks down the psychology behind pricing and how farms and attractions can increase revenue, stand out, and create unforgettable guest experiences.
From premium pricing to decoy strategies and brand di...
What’s the biggest risk in agritourism—and are you actually covered for it?
In this episode, we sit down with Kim Ayers from Risk Services Levitt to break down the essential role of insurance and risk management in protecting your farm, your guests, and your business.
From liability coverage to signage, vendor risks, and real-world claims, this conversation clears up common misconceptions and gives you practical strategies to reduce ...
Building Culture, Innovating Through Crisis, and Growing with Purpose | Ticket Spice
What does it take to turn a family business into a thriving tech company—while building a culture people actually love being part of?
In this episode, Eric Knopf and Shadi Hayek from TicketSpice share how they transformed their business through resilience, innovation, and a deep commitment to culture.
From navigating the uncertainty of COVID-19 to dev...
Elevating Agritourism Through Experience, Food, and Innovation with Randy White
What does it take to stand out in today’s agritourism and family entertainment industry?
In this episode, we sit down with Randy White of White Hutchinson Leisure and Learning Group to explore how attractions can evolve beyond traditional offerings into immersive, high-value experiences that attract and retain modern audiences.
From the rise of adult-focus...
Building a Global Agritourism Business with Justin Woodruff | Sandy Creek Mining
What does it take to grow a family-run agritourism business into a global operation spanning 32 countries?
In this episode, Justin Woodruff of Sandy Creek Mining Company shares how their family-built business has evolved over three decades through innovation, strategic placement, and a relentless focus on quality and guest experience.
From sourcing gemsto...
What if your employees were your most powerful sales team—without ever sounding salesy?
Great customer experiences rarely happen by accident. They happen through intentional training, clear systems, and empowered employees.
In this episode, we explore how investing in employee training, scripting, and structured business processes can dramatically improve customer experience while increasing sales and repeat business. Instead of rely...
In this episode, Hugh McPherson sits down with Chris Roehm, a seasoned financial strategist specializing in retirement planning for small business owners and self-employed professionals. Chris has helped hundreds of entrepreneurs, farmers, and agritourism businesses maximize retirement savings, reduce tax liabilities, and create long-term wealth strategies tailored to their unique business structures.
Together, they explore cash bal...
What if real transformation didn’t come from big breakthroughs, but from small wins repeated every day? In this episode, Hugh and John explore how consistent daily habits — inspired by the idea of closing your activity rings — can drive meaningful change in both your personal life and your business.
You’ll learn how small, disciplined actions build momentum, why patience matters more than perfection, and how to create routines that ...
Mastering Community Outreach: How to Tap Into Other People’s Audiences
Want to grow your business without spending more on ads? In this episode, Hugh and John share practical strategies for expanding your reach by partnering with businesses that already serve your ideal customers. Learn how authentic collaborations can drive exponential growth, strengthen your local presence, and build lasting community connections.
In this episode, ...
Mastering Workforce Management: Insights from Hugh McPherson on Building Effective Employee Systems. Discover practical strategies for cultivating trust, streamlining training, and creating systems that empower employees to succeed. Hugh McPherson shares how to ownership, trust, and clear communication can transform your business operations.
- The importance of trusting employees until it hurts ("trust until it hurts") a...
Join Hugh and Reuben as Jeff and Jordan Pierce share their journey from traditional farming to revolutionary farm amenities and business models. Discover how they turned bathroom frustrations into a profitable, scalable venture, and learn practical tips for farm diversification and innovation.
- The process of designing and scaling luxurious farm bathroom trailers
- How repurposing semi-trailers revolutionized farm amenities
- The ...
What if one small change to your ticketing, marketing, or hours could boost your farm’s revenue by double digits this season?
Join us as we delve into the latest trends, data-driven strategies, and exciting new attractions shaping the future of agritourism. Whether you're looking to boost sales, enhance visitor experience, or introduce innovative activities, this episode provides practical insights and actionable tips.
In this episode, Hugh shares practical insights on how to use clarity, strategic planning, and margin management to boost farm business success in 2026. Discover how thoughtful calendar organization, event triage, and mindset shifts can transform your operational efficiency.
Key Topics:
- The importance of seasonal clarity and how to align events with business goals
- Using a big calendar approach to visualize and plan the entire year
- ...
In this conversation, Hugh and John discuss effective cross marketing strategies for businesses, emphasizing the importance of understanding customer perspectives and leveraging events to enhance customer engagement. They share practical techniques for cross marketing, the significance of channel switching in today's digital landscape, and how to simplify marketing efforts for better results. The discussion is rich with insight...
In this conversation, John and Hugh discuss the often overlooked yet crucial aspect of finishing what you start in business and life. They explore the excitement of starting new projects, the challenges of maintaining momentum, and the importance of employee satisfaction and mastery. The discussion emphasizes the need for organization, planning, and the psychological benefits of completing tasks. Hugh shares strategies for closing ...
Join Hugh, Reuben, and John as they introduce themselves and provide a fun mic check episode to the ALL-NEW Positive. Business. Action. podcast.
This episode lays the groundwork for the future of this light-hearted podcast, including expectations, introductions, and fun.
Join us on YouTube, Instagram, Facebook, and TikTok @positive.business.action
Popular Podcasts
Joy is essential. And it's also elusive. You can't order it, borrow it, or simply hope it into life. But now, there's a new and exciting way to start your journey toward a more joyful existence: The Joy 101 Podcast with Hoda! Best known for her Emmy-winning work and co-anchoring Today, Hoda Kotb infuses her authenticity, curiosity, and warmth into conversations with the world’s most fascinating people. Entertainment legends, sport icons, wellness experts, and everyday folks will share how they find, allow, and experience joy. Hoda will offer her own tips and takes on seeking a more balanced, harmonious life. If you're craving inspiration, support, and useful tools to maximize your joy, tune in to these candid, uplifting, and moving on-air chats. Joy after a breakup, joy as an empty-nester, joy after loss, joy as a caretaker — Hoda's new podcast will speak to you. Joy 101 with Hoda Kotb, an iHeartPodcast.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.