Postscripts Rx

Loneliness isn't merely an emotional challenge—it's a clinical emergency hiding in plain sight. The latest research reveals a startling truth: feeling isolated carries the same health risks as smoking 15 cigarettes daily, profoundly impacting medication adherence and treatment outcomes for millions with chronic conditions.

A groundbreaking study from Playo and Pure Spectrum uncovers the alarming connection betwee...

The bumpy road to drug pricing reform continues as the US Most Favored Nation deadline of September 29th faces delays. Regulatory complexities, competing healthcare priorities like the Strategic API Reserve, and election year politics are all contributing factors that may push implementation into 2024 or beyond.

• MFN model would force Medicare to pay the lowest drug prices available in other economically comparable countr...

Cathy is the Sr. Director of Product Marketing at Medisafe, driving marketing efforts that make patients the center of digital solutions that make a difference. 

PostScripts Rx is not intended to constitute medical advice, nor is it intended to influence prescribing decisions or any other medical or clinical decision-making. All medical and clinical judgment and decision-making, prescribing decisions, and all related considerations ...

The clock is ticking for pharmaceutical companies as the September 29 deadline for most favored nation pricing plans looms just 47 days away. This sweeping policy shift represents one of the most significant pricing reforms in recent history, with profound implications for everyone from brand marketers to patient access teams.

Five major developments are converging to reshape the pharmaceutical landscape. First, government...

The pharmaceutical industry faces a transformative shift as drug pricing pressures intensify in the US market, with the September 29 deadline approaching for companies to implement Most Favored Nation pricing. Marketing strategies must evolve from traditional branding to outcomes-based approaches that demonstrate real value as margins tighten and price becomes a non-negotiable factor.

• Marketing budgets shifting toward ou...

Digital companions are revolutionizing the post-prescription landscape, turning traditional patient support upside down. Cathy Zaremba, Senior Director of Marketing at Medisafe, reveals how personalized, data-driven platforms are transforming medication adherence and patient outcomes through just-in-time interventions.

The statistics are sobering: only 50% of patients with chronic conditions adhere to treatments long-term,...

The pharmaceutical landscape is shifting dramatically beneath our feet. With the US government recently demanding drug price reductions of up to 60% from major pharma companies or face potential reimbursement restrictions, the industry faces what CNBC calls "one of the most dramatic reshufflings of commercial pharma strategy in decades."

This perfect storm – innovation surging while margins tighten – creates urge...

The healthcare technology landscape is undergoing a profound transformation with a White House-led initiative dubbed "Make Health Technology Great Again" that aims to create a streamlined approach to health data sharing through a nationwide tracking system.

• Accelerated interoperability in health data can transform brand strategies by enabling precision targeting and improved patient engagement
• Innovation ...

The healthcare landscape is being reshaped by a powerful new tool: AI voice agents. These conversational companions are addressing one of healthcare's most persistent challenges – medication non-adherence, which affects 50% of patients with chronic conditions and costs the US healthcare system over $300 billion annually.

Unlike traditional digital solutions that require technical proficiency, AI voice agents leverage ...

Digital health expectations are becoming the new baseline in healthcare as patients increasingly expect the same level of convenience they experience in other aspects of their digital lives. The disconnect between modern consumer expectations and traditional healthcare delivery isn't just frustrating—it can jeopardize treatment outcomes and patient satisfaction.

• Over 70% of patients wish healthcare interactions were...

What defines truly effective digital health technology in today's healthcare landscape? According to Brian Carr, SVP of Marketing at Medisafe, the answer is refreshingly straightforward: patient engagement. 

When seven out of ten users access your platform daily—outperforming even social media giants like Facebook—you know you've created something that genuinely resonates with patients. Medisafe's journey be...

A seismic shift may be approaching the pharmaceutical industry with US administration statements suggesting pharmaceutical import tariffs could reach a staggering 250 percent. This isn't just another policy headline – it represents a potential transformation of drug pricing, patient access, and brand performance that demands strategic preparation.

With approximately 80% of active pharmaceutical ingredients in US medic...