POTENT
POTENT explores the intersection of cannabis, law, and policy—bringing you insider insights from industry leadership, regulators, and advocates. In this series, Nolan Heimann LLP partners speak with thought leaders to explain how cannabis producers navigate licensing, regulation, and stakeholder resistance. From clearing bureaucratic hurdles to building advocacy coalitions, POTENT shines a light on what it actually takes to succeed in cannabis.
Episodes
In Episode 4 of POTENT, hosts Wendy Heimann and Bryan Bergman talk with Maha Haq, a leading cannabis strategist and marketing expert, about the expanding role of cannabis in experiential spaces. From lounges in West Hollywood to events at the Oakland Coliseum, Maha shares how brands are navigating regulation, creating community, and leveraging entertainment platforms like Twitch and Discord to reach consumers in new ways. ...
In this follow-up to Part 1, POTENT hosts Bryan Bergman, Wendy Heimann, and Nick Rosenberg continue their compelling conversation with Adam Spiker of Spiker Rendon Consulting.
This episode dives into the local-level dynamics of cannabis legalization and how communities, regulators, and the entertainment industry can work together to shape a more functional and inclusive cannabis landscape. Adam discusses the roadblocks that...
In Part 1 of this two-part episode of POTENT, Bryan Bergman and Wendy Heimann speak with Adam Spiker, partner at Spiker Rendon Consulting and a third-generation political consultant specializing in cannabis regulatory advocacy.
They unpack the disconnect between state and local cannabis licensing, explain why many California cities still resist implementing Prop 64, and explore how stigma, bureaucracy, and political caution...
In this follow-up to Part 1, Bryan Bergman, Wendy Heimann-Nunes, and Nick Rosenberg continue their conversation with cannabis consultant and advocate Jackie Subeck of Hey Jackpot! The team explores practical, hypothetical scenarios that producers of immersive and out-of-home entertainment might face when incorporating cannabis into their events — from VIP ticket structures and licensing workarounds to building strategic pa...
In Part 1 of this two-part episode, attorneys Bryan Bergman, Wendy Heimann-Nunes, and Nick Rosenberg of Nolan Heimann LLP sit down with cannabis industry trailblazer Jackie Subeck, founder of Hey Jackpot! Together, they explore the evolving relationship between cannabis consumption and out-of-home entertainment—from licensing lounges in West Hollywood to the complexities of throwing cannabis-friendly events in California.
J...
Attorney's Bryan Bergman and Wendy Heimann tee-up their new podcast exploring the opportunities and challenges emerging at the intersection of Cannabis and out-of-home immersive experiences. Bryan has served the burgeoning cannabis industry, state-by-state, where he has developed an unmatched legal expertise. Bryan speaks regularly on industry-related topics and educates operators and other professionals. Wendy is the forc...
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