PR LIKE A BOSS!

If you ever needed proof that resilience can grow something beautiful, look no further than Nadia Hussain, the powerhouse founder behind Hair Loving, the brand now splashed across QVC, Debenhams, Amazon and bathroom shelves everywhere.

On this week’s episode of PR LIKE A BOSS!, we dove into a story that genuinely stopped me in my tracks, part jaw-dropper, part tear-jerker and all-around inspiring.

While most of us ...

When a former ELLE and Grazia beauty director launches a wellness brand about poo, you know it’s going to be good! In this episode of PR LIKE A BOSS!, Joely Sanderson, journalist turned co-founder of WE ARE. REGULAR proves that gut health doesn’t have to be clinical, shameful or whispered about in a bathroom cubicle. It can be bold, colourful, playful… and downright liberating.

Because here’s the thing: ...

If you’ve ever wondered how someone can go from a turbulent childhood and two years of formal schooling to leading some of the most iconic beauty and wellness brands in the world, meet Tracey Woodward, the woman who proves that instinct, grit and a love of people will take you further than any qualification ever could.

In this episode of PR LIKE A BOSS!, Tracey joins me for a conversation that’s equ...

What happens when you mix old skool PR charm with modern digital savvy? You get Nicola de Burlet, luxury brand consultant, founder of The PR Studio and the woman who knows that true elegance never shouts, it whispers in perfectly crafted press copy.

In this episode of PR LIKE A BOSS!, we chat about Nicola’s journey from Paris (and yes, Chanel!) to helping today’s brands strike that delicate balance ...

If you thought gut health was boring, you haven’t met Holly Victoria Brooke. On this week’s episode of PR LIKE A BOSS!, I sit down with the WE ARE. REGULAR. co-founder to talk about breaking bathroom taboos, founder-led storytelling and how to make a “poo brand” genuinely fabulous.

After years of working alongside industry icons like Caroline Hirons, Gleam, and Roxy Jacenko's Ministry of Talent, Holly tr...

In this episode of PR LIKE A BOSS! I sit down with the iconic Jane Cunningham, the voice behind The British Beauty Blogger for a juicy Part II, this time to talk about her Substack post: “The Worst Launch I Ever Did See (And Why I Left After Ten Minutes)”, that sent the beauty community buzzing.

The story? A MAC Cosmetics event that started with promise and ended in awkward silence. Pict...

If you’ve ever tried meditation and ended up writing your shopping list instead (like me), this one’s for you.

In this week’s episode of PR LIKE A BOSS!, I sat down with Dominique Antiglio, Wellness Entrepreneur, Sophrology Expert and Founder of BeSophro to explore the surprisingly powerful connection between breathwork and business.

Sophrology, as Dominique explains, is a mind–body practice tha...

When you think of game-changing beauty brands, HD Brows, Nouveau Lashes and Karen Betts Professional, there’s one name behind them all: Karen Betts. In this episode of PR LIKE A BOSS! we talk about how Karen went from tattooing brows in the 90s to shaping a billion-pound industry (literally).

Karen shared the PR moment that changed everything, appearing on the Katie Piper: My Bea...

When it comes to media wisdom with a side of moisturiser, few people are more qualified to spill than Susannah Taylor. From cutting her teeth at The Telegraph with the legendary Hilary Alexander, to becoming Beauty & Health Editor at Vogue, launching Get The Gloss, and now championing wellbeing through her Glo-Gazette newsletter and Ways to Feel More Human podcast, Susannah’s seen it all....

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.

On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewell...

In this episode of PR LIKE A BOSS!, I sit down with Paris Welton, co-founder of Connected PR and Adaptogenic Apothecary, to explore a career that spans nearly 25 years in PR and a bold pivot into the world of wellness.

Paris reveals how keeping Connected PR deliberately small and nimble has been the key to thriving in a constantly evolving media landscape. With a team of seasoned pros (and not a junior i...

She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).

In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime an...

In this iconic episode of PR LIKE A BOSS!, Patz is joined by global makeup artist, beauty brand founder and true industry pioneer Ruby Hammer MBE.

With nearly four decades in the beauty game, Ruby shares the evolution of her career, from working behind the scenes on catwalks and commercials to becoming one of the UK’s most respected expert voices in beauty.

Expect a candid, empowering and wisdom-packed chat covering everyth...

Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.

“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”

🔥 Yes, she said it — and we loved her for it.

In this episode, Nadine br...

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.

With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for...

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand em...

What happens when you're £75,000 in debt, a single mum, and still believe you're meant for something more? If you're Sarah Abel, you say yes to a failing nail salon, learn how to pitch like a pro, and turn that yes into a seven-figure empire. In this bold, brilliant and brutally honest episode, Sarah joins PR LIKE A BOSS! to share exactly how she rewrote her story with strategic PR, fearless storytelling and other pe...

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends....

In this episode of PR LIKE A BOSS!, host Patz's is joined by Kelly Lundberg, personal brand guru, TEDx speaker, bestselling author and the woman behind some of the globe’s most iconic brand identities, from Chanel and Louis Vuitton to HSBC and W Hotels. We unpack Kelly’s inspiring journey from air stewardess to royal stylist, to now mentoring CEOs, entrepreneurs and changemakers on how t...