Part 1: - The Specificity Paradox: Why Niching Down Gets You More Clients, Not Fewer

Practice Growth Hub - Episode 1: The Specificity Paradox

Episode Description:

Are you a newly licensed therapist struggling to attract clients despite being qualified to help with "everything"? You might be making the #1 mistake that's keeping your practice empty.

In this episode, host Marcus Thompson reveals why trying to appeal to everyone appeals to no one—and the psychological research that proves it. Discover the counterintuitive strategy that successful therapists use to become irresistible to their ideal clients.

You'll Learn:

• The "jam study" results that will completely change how you position yourself
• Why your brain fights specificity (and why you should ignore those fears)
• The "intersection method" for creating magnetic positioning in 3 steps
• How to leverage the mere exposure effect to become the obvious choice
• Real examples of positioning that attract clients like magnets
• A 3-week action plan to transform from generalist to specialist

Featured Research: Choice overload studies by Sheena Iyengar, the mere exposure effect, and similarity-attraction principles that you can apply immediately.

Perfect for: New therapists with empty schedules, clinicians transitioning to private practice, and anyone who feels "salesy" when marketing their services.

This is Part 1 of our 7-part "Building Your Therapy Practice" series—each episode builds on the last with evidence-based strategies that work.

Action Step: After listening, write 3 positioning statements using the intersection method and see which one excites you most.

Connect with Practice Growth Hub: Subscribe for the full 7-part series and join thousands of therapists building sustainable, fulfilling practices without burnout.