Pressure Tested: Strategy Built in the Trenches - Episode 3: Vision & Values

🎙️ Vision & Values: The Hidden Drivers of Scalable Success | Pressure Tested Podcast Ep. 3

Everyone talks about scaling. But no one talks about what you’re scaling toward or what’s guiding your decisions when pressure hits. In this episode, we dive into the two things most founders treat like a branding exercise, but are actually your greatest strategic weapons: Vision and Values.

If your business feels reactive, chaotic, or misaligned… it’s not a system issue. It’s a clarity issue. I break down how to build a vision that doesn’t just sound good but also makes hard decisions easier. I also explain why defining your values isn't just about company culture; it's about protecting your energy, your focus, and your long-term legacy.

💡 In this episode:

The difference between “goals” and true vision

How your values drive strategy, hiring, and execution

Why vision is the antidote to founder fatigue

What happens when you skip this work (hint: burnout, turnover, stagnation)

👇 Let’s connect:

📧 Apply for strategic advising: https://tinyurl.com/bdhszjwz

📱 Follow me on Instagram: @roccocozza

💼 Learn more about Cozza Law Group: https://www.cozzalaw.com

👇 Drop a comment below: What is your vision for your business?