Scaling Smarter: AWS, Agentic AI, and Funnel Analysis from the Amplitude Community

In this week’s Sunday roundup, we break down some of Amplitude's biggest updates. From their major new partnership with AWS to experimental features that are quietly redefining how teams build smarter products.

You’ll hear about:

• Amplitude’s new strategic collaboration with AWS
• Q1 earnings highlights and what they signal for Amplitude’s enterprise push
• A first look at Amplitude’s new Agentic AI assistant and Error Analytics beta
• Our hands-on work in the new #new-account-help onboarding initiative
• What’s buzzing in the Amplitude Community this week

Whether you’re deep into dashboards or just starting to scale your analytics practice, this episode gives you both the news and the know-how.

Episode Transcript

Speaker 1 (00:02):
Hello, and welcome to the first edition of Amplitude
Weekly by Magnuson Analytica.I'm your host, Alex, founder of
Magnuson Analytica, and I'm hereto keep you up to speed on
what's new in product analytics,plus share some tips, insights,
and lessons to help you level upyour practice without needing to
read a stack of blog posts. Solet's dive in. First up, some

(00:27):
big infrastructure news.Amplitude just announced a new
strategic collaborationagreement with AWS.
The aim, faster analytics,global scale, and stronger
reliability, especially forlarge enterprise teams. It's the
kind of foundational change thatmight not make headlines in the
mainstream, but it does hinttowards a serious upgrade under

(00:47):
the hood. Spencer Skates,Amplitude CEO summed it up this
way. This collaboration willprovide enterprise customers
with the scale and speed theydemand for modern analytics.
Nate Crook, Amplitude's chiefrevenue officer, also added that
by deepening their collaborationwith AWS, they are tapping into
their global scale and platformto bring the power of Amplitude

(01:11):
to more organizations around theworld.
This is an exciting moment wheretwo data giants are enabling
customers to become more datadriven through generative AI
powered insights, actions, andactivation. One real world
example, Rappi, a major superapp in Latin America, used
Amplitude through AWS toincrease their first time orders

(01:32):
by 10% and cut acquisition costsby 30%, all through better
targeting and faster dataactivation. And speaking of
business updates, Amplitude alsoreleased their q one earnings
this week. With 320,000,000 inannual recurring revenue, a 12%
year over year growth, and netrevenue retention rate of a 10%,

(01:54):
all signs point to steadygrowth, deeper traction in the
enterprise space, and astrategic push into
experimentation and customerdata platform tools. Even with
the deeper traction in theenterprise space, we are also
seeing a good uptick in newstart ups and mid size accounts
due to Amplitude's pricingstructure, including
scholarships for start ups andplus plans for lower traffic

(02:16):
websites and apps.
Next up are some experimentalfeatures that are quietly
reshaping Amplitude as aproduct. We have heard word that
Amplitude is developing anagentic AI assistant still in
very early alpha. ImagineAmplitude not just as a
dashboard you check, but as aproactive teammate watching your

(02:36):
metrics, suggesting experiments,even following up for you. Will
Newton, who's leading thisproject, described it like this.
Think of it as rewiringamplitude from a tool you use to
a team of experts you lead.
Alongside that, there's also anew error analytics feature now
in beta, integrating with autocapture and session replay and

(02:57):
already available for web andiOS with Android coming really
soon. This means teams canidentify bugs and UX issues
without needing a separateobservability tool, so there's
less friction and more insight.Amplitude is also testing out a
new approach to onboarding.They've just launched a
dedicated Slack channel withinthe Amplitude community space,
which is headed up by Esther andBeth, called the new account

(03:19):
help channel, where mentors jumpin to support new users and
teams as they get started. Hereat Magnuson Analytica, we're
very proud to be a part of it,being the first featured partner
this week, and we've alreadybeen working hands on with new
customers to build cleantaxonomies, tailored dashboards,
and smart analytic strategies.
Honestly, it's been a realpleasure helping those right at

(03:41):
the start of their journey.Early wins can really set the
tone for long term success. Andnow it's time for our community
spotlight. This week, YousefJack Thar asked, is there a way
to measure the average number ofclicks between two events in
Amplitude? Love this question.
It comes up more than you think,especially when teams are trying
to understand user effort orfriction in a journey, and it

(04:04):
can be adjusted in so many ways.We can see how many clicks it
takes to go through a path. Wecan see how many pages a user
views before they convert. Or ifyou really want a really
specific example, we can see howmany products a user has to view
after opening an ad before theyadd something to their cart. So
here's a quick way we can do it.

(04:24):
First, head to your funnel chartand add your first event as
event a, that first point thatyou care about. Your second
event is the event that you'retrying to count. If you have
auto capture, this is reallyeasy. It will be your element
clicked. In the other exampleswe mentioned before, it might be
your page view or your productview.
And then finally, your thirdevent will be event b, that

(04:48):
conversion that you have. Thenchange the funnel to measure by
frequency, and in the drop down,choose count how many times each
user did step two. So that willbe your element clicked event.
And there you have it. You'venow got the number of clicks
that users are going through toget from point a to point b as a

(05:09):
histogram.
Want more of these breakdowns?We're sharing tips like this
every week at MagnusonAnalytica, helping teams build
better Amplitude implementationsthat actually answer business
questions. And that's a wrap forthis week's Amplitude Weekly,
our first ever episode. Whetheryou're neck deep in dashboards
or just thinking about how toscale your analytics practice, I
hope this gave you a solid startto the week ahead. If you're new

(05:32):
to Amplitude or you just want asecond set of eyes, feel free to
reach out to us at MagnusonAnalytica.
We're always happy to help.Catch you next week.