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April 24, 2025 52 mins

The benefit of going with your gut:

Shannon Race is the Co-founder and CEO of Bio.me, a groundbreaking line of clean, fiber-rich gut health supplements designed to optimize and restore the microbiome, inspired by her own battle with IBS. She is also a Principle at Starshot Ventures, where she leads investment strategy and advises portfolio brands. Additionally she sits on the board of Koia, a leading plant-based protein drink. She’s a seasoned marketer having helped transform Vital Proteins from a product-based business into a global lifestyle powerhouse.

This conversation includes:

  • The importance of fiber and gut health

  • Learnings and growth from her time at Vital Proteins

  • Moving from marketing to VC

  • Advice for new founders

  • Insights from Bio.me brand and product development

  • What makes a good brand

  • Advice and insights for entrepreneurs

Shannon is professionally jealous of Francois Demachy, renowned French perfumer and ‘nose’ of The House of Dior.

Check out https://bio.me/

 

Listen to full episode :

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