Dick Erickson on Demographics, Location, and Profitability

In this episode of Profit Sharing in the Real World, host Danny Murphy sits down with Dick Erickson, founder of Sun Tire and author of the book Profit Sharing in the Real World. They delve into the critical factors that influence profitability in a business, with an emphasis on the importance of choosing the right location. Dick shares his insights on understanding demographics, the significance of accessible parking, and how these elements contribute to a successful business model that supports profit sharing. Listen in as he recounts experiences from his own career, navigating challenges and learning valuable lessons about setting up profitable locations.