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April 3, 2025 • 10 mins

In this episode of "Profit Sharing in the Real World," host Danny Murphy welcomes Dick Erickson, founder of Sun Tire in North Florida and author of the book "Profit Sharing in the Real World." Dick shares insights on the importance of having a defined and transparent profit-sharing plan, recounting his experience at Sun Tire, where employees at different levels received bonuses based on clear and understandable criteria. The discussion underscores how transparency in business operations, including profit sharing and expenses, not only motivates employees but also fosters a culture of trust and accountability. Tune in to learn more about the strategies that made Sun Tire a success story.

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