Green IT: How Measuring Your Software’s Carbon Footprint Can Boost Profits
Ever wondered if cutting your software’s carbon footprint could actually boost your bottom line? In this episode, I sit down with sustainability specialist Cassandra Ballert – someone who’s spent over 15 years working across environmental engineering, life cycle assessment, and IT decarbonisation at Siemens. And yes, she once cycled from Australia to Germany on a tandem bike – so when she says she’s committed to the cause, she means it.
We get real about why measuring your software’s carbon footprint isn’t just about saving the planet – it’s about saving money. Cassandra shares how tweaks to your product architecture and data storage decisions can cut emissions and operational costs, and why some of the “greenest” changes are also the smartest business moves.
▶ What You’ll Learn
• How to measure your software’s carbon impact – and why “what gets measured gets managed” really matters
• Why data centre location could make or break your sustainability score
• Practical ways to streamline software operations for both environmental and financial gains
• How to make sustainability a priority in your product roadmap without slowing delivery
• Why a “decarbonisation badge” could soon be your next big USP
• The mindset shift every product leader needs: never accept the status quo
▶ Quick Wins You Can Steal Today
• Store data in regions with greener energy grids
• Reduce unnecessary API calls and understand how, when and why transferring data
• Use tools like the Green Software Foundation’s resources to benchmark your product’s impact
• Treat sustainability as a value driver, not a side project
▶ FAQs
Q1: How does this help my business?
By cutting carbon, you cut waste – in energy, storage, and costs. That means more efficient processes and better margins.
Q2: Do I need a huge budget to start?
Not at all. Many high-impact actions are about smarter architecture and usage, not big spending.
Q3: Is this only for tech companies?
No. Any organisation with software products or heavy IT usage can benefit from measuring and reducing their footprint.
Watch now and see why the future of competitive software isn’t just faster and smarter – it’s greener.
Let’s make profits and the planet work together.
▶ Links mentioned on the podcast:
https://greensoftware.foundation
▶ Get in touch with Cassandra:
https://www.linkedin.com/in/cballert
▶ Follow us on:
Instagram @partnaer.core - https://www.instagram.com/partnaer.core
LinkedIn @partnaer - https://www.linkedin.com/company/partnaer
Webpage https://partnaer.com/
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