#001 - The Merch Myths The Industry Has WRONG 🚫🔥

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In this episode of Promotion Playbook, host Pascal Wieder debunks common myths surrounding promotional merchandise that could be draining your marketing budget. He emphasizes that the belief that cheap merchandise saves money is misguided, as it ultimately leads to greater costs and diminished returns. Pascal shares insights on how to effectively use promotional products to elevate your brand, drive results, and maximize your investment.

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Timestamps:

00:00:00 - Introduction

00:01:02 - Myth 1: Cheap Merchandise Saves Money

00:02:27 - Myth 2: Ordering in Bulk is Always Better

00:03:37 - Myth 3: All Promotional Products are the Same

00:04:40 - Myth 4: Merchandise is Just a Gimmick

00:05:55 - Myth 5: Promotional Products are Only for Large Events

00:06:40 - Myth 6: Tracking Impact is Impossible

00:07:34 - Myth 7: Expensive Products are Always Necessary

Episode Transcript

(00:00):
If you think you have been doing merchandise the right way, think again.
Cheap merchandise could save you money is absolutely wrong and will make
your actual marketing with merchandise more efficient
and more cost-effective. All promotional products are the same. That's definitely
wrong. It's doable. You can track the actual impact of your promotional
items and custom merchandise. Merchandise is just a gimmick. I tell you

(00:21):
they're wrong. Promotional products are the perfect tool. The belief that promotional products
are only simple advertising, it's wrong. Promotional products are
way, way, way more. I'm Pascal Wieder and this is Promotion Playbook.
We have built Australia's largest promo gear catalogue and the fastest growing
promo company, tailored for small to large enterprises looking to
elevate their brand. Whether you're managing a corporate team or driving business

(00:41):
growth, the right promo products can make a real impact. In each
episode, I share how to use promotional products in your marketing strategy,
highlight new trends and provide the insights you need to drive results. Ready
to elevate your brand? Let's dive in. Today, I'm breaking down the top
merge myth that could be draining your budget without even realizing it.
From cheap giveaways to rushed orders, these myths are costing

(01:02):
you thousands and thousands. I am here to set the record straight. In
this video, I'm going to expose the biggest mistakes brands make
with the merge and show you how to turn things around for maximum impact
and real return on investment. Let's dive in. The first
myth of cheap merchandise could save you money is absolutely wrong.
Cheap merchandise will cost you money in the end, because your

(01:24):
clients and your business partners, you want to hand over
this merch, will receive it the way how it is, cheap. So
make sure your brand is associated with a good quality
item that has value to your customer, and they will
receive the brand the way how they receive the product, in
a high quality way that express your appreciation

(01:46):
to your client and to your business partners. The second myth, ordering
more merch at a higher quantity saves you more money.
You will, of course, spend more in the total amount, but the actual unit
price will come down and will make your actual marketing
with merchandise, with custom merchandise, more efficient and more
cost effective because you reach a higher and

(02:07):
you have the chance to actually make an impact within your
audience. But make sure, even on a large quantity, that it
still has a value and actual practical use to your
customer. It's still wasted money and
a wasted budget if you order just a large quantity to
get the cheaper unit price, but nobody sees the value

(02:28):
and the practicality in this product. A myth that
I hear a lot is that people say all promotion products are the same.
That's definitely wrong. Yes, there are hundreds of different
pens, but each of them have the purpose to
exist because every audience, every customer, every
persona is different. So by choosing the right product for

(02:49):
your customer, not every promotional item is the
same. It becomes special and valued and practical
for your customer and for your business partner. By choosing wisely,
and understanding what your customers think and what the actual
use case is. In that way, you make sure that your merchandise
is unique to your business and unique to your customer. Hey,

(03:12):
just quickly, if you're ready to take your brand to the next level, PromoPunks makes
it easy. With Australia's largest catalogue of over 10,000 customer-insured products,
fast quoting in just 30 minutes, and transparent pricing with no
hidden fees, we have got you covered. Get your free custom quote today via
the link in the show notes. But now, back to the episode. I don't think promotional
products only make sense in large quantities and

(03:34):
only for big events. Promotional products and merchandise can
be a motivational element for your team
by organizing it for a team event or just
by creating a nice welcome box for your new
team member. So you have the chance to use merchandise
and custom promo products in so many different ways to

(03:55):
communicate your vision to your team, to your customer, and to your
business partners. People believe all the time within their marketing portfolio
that merchandise is just a gimmick. I tell you they're wrong. Merchandise and
custom promotional products are a real value
when choosed wisely. So if you know what your customer or
your audience think, based on that, choose the right product and

(04:17):
the actual message and value and vision of your
company gets transported with this product. If
you think you need to search for only practical promotional
products for your customer, yes, then you're on the right track. You need to find the
actual value behind the product for your customer. And
by that, you need to understand how your customer thinks and

(04:39):
what their needs are, how their daily life looks like, and
where to place this item in all this environment. So by choosing
an item that has a practical value to them, gives it a high
chance to be a successful promotional marketing
tool that keeps your brand in front of
your customer. The belief that promotional products are only simple advertising,

(05:01):
it's wrong. Promotional products are way, way, way more. They allow
you as a brand and as a business to get your message,
your vision, your entire identity across to
your customer. So by choosing wisely the right product with
the right decoration, it doesn't need to be only just a logo. It
can be a message, a quote that kind of

(05:22):
is the essence of whatever you try to communicate. And
promotional products are for that the perfect tool, especially
in staying connected day by day with your customer. Nowadays, it's
really important that you're able to track your marketing spend and
promotional products are just a part of it.
And it would be a surprise to so many people, but it's

(05:43):
doable. You can track the actual impact of your promotional items
and custom merchandise on your budget and what the actual
return on that is. And it starts simply with adding
a QR code to your merchandise and leading
to a unique landing page that allows customers there
to do a certain action that gives you an insight on

(06:06):
what this promotional item or custom merchandise achieved for
you. Plain and simple, it's trackable like every other
channel and every other possibility of advertising your
business as well. There's a lot of confusion among customers in
regards to the decoration. The type of decoration is depending
on the use case. So not every type of decoration is
the same. If you want to use an item that you

(06:29):
give away outdoors and it should survive outdoors, it needs
to have a different decoration than an item that's only getting used
indoors. So to make sure to understand what type
of decoration you need, you need to understand what use case you want
to embed this actual merchandise item or
promotional product. To choose the right promotional products or

(06:50):
merchandise, it's not just coming back to the actual type
of customer or the target client that you want to reach with. It's
as well the actual situation you build or you embed this
product. Let's say you want to give away a product on
exhibition. People are mobile and walking around. You can't give them a
big gift box with a lot of items because the practicality for

(07:11):
the situation is just not there. If
you organize a dinner for your business partners, you know they go home after that, you
can give them a gift box with a lot of nice branded, high
quality promotional items. So make sure you understand,
of course, which client you want to talk to, but as well, in
what situation you want to hand over this gift or

(07:31):
this promotional item. But make sure if you're looking
for a high priced item that you want to give away to your high
profile clients or business partners to still use a
better quality decoration to actually reflect the
position and the actual value that the client has for
your business alongside the product. The belief that

(07:52):
promotional products are necessary and expensive, yes, comes
true when you choose the wrong product for the wrong people. If
you choose the right product, even on the lowest quantity, for
the right people, it will have a massive impact on
your brand, on your business, and on the results for
your business goals. By making sure you

(08:13):
choose the right products for the right people, it becomes the
most cost-effective marketing tool. So with the
belief that promotional products are just unnecessary and expensive,
will cost you a lot of money. Because using
a tool that is most effective by choosing the right product
for the right audience, for your right customer, will

(08:35):
lead to a big impact in having a
successful marketing campaign. So by being aware that
promotional products is a massive and
successful tool that you can use to achieve your business
goals will bring you ahead of your competition. If you have any
other myth that you want to have debunked and we didn't touch in this episode, please

(08:57):
leave a comment and we will create another episode for that. Thanks for watching and
see you in the next video. Thanks for tuning in to Promotion Playbook. If
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