#002 - Is This The Weirdest Promo Gear On The Internet!? 🤔 🎁 - Promotion Playbook

Episode Transcript
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(00:00):
Spend the money and buy quality products like Yetis or recycled computer backpacks
My words, find the products that your clients really want. She's
just right here. May I suggest Cufflix? I wouldn't agree
Air freshener is a great product. Absolutely one

(00:20):
The quality of impressions that you're going to receive with
The quality of the impression is not related to the quality of
the product. It's about the purpose. Again, value behind the product will
be... I'm Pascal Wieder and this is Promotion Playbook. We have
built Australia's largest promo gear catalogue and the fastest growing promo

(00:40):
company. Tiled for small to large enterprises looking to elevate their
brand. Whether you're managing a corporate team or driving business growth, the
right promo products can make a real impact. In each episode, I
share how to use promotional products in your marketing strategy, highlight new
trends, and provide the insights you need to drive results. Ready
to elevate your brand? Let's dive in. Hey, guys. My team just

(01:01):
prepped some viral videos for me they want to see my reaction for. So
let's dive in and have a look if I have to say something to it or
Spend the money and buy quality products like Yetis or recycled computer backpacks

(01:24):
My words, find the products that your clients really want. She's
Or use biodegradable and seeded products like seed bombs to encourage your
Yeah, she's correct. If you would try to find the best product, choose
that has a value to your clients, best usage for
them gives you the best reach and best quality impact. And

(01:44):
of course, not every product is the right product for every brand. You need
to choose what is the actual best product, what can transport
your vision and your mission and relates as
well to your clients or business partners to achieve the goals that
Here's some merchandise ideas for brands and giveaways that aren't trash. Custom Tech
Custom Tech Decks. We just had a custom with that. We're really, really happy

(02:08):
Let's go. Branded rings like this with your own logo on them. This has a 500 MOQ
You can get custom rings, maybe too techy. Again, depending on
the actual situation and environment, you see your customer and
For about $1.20. Branded mini bats for $2.50 with 100 MOQ. You already know
what it is. Yes, that's a cool product too. Roy hats like this
are a great alternative to the dad hat. And these start at $2.50 at 100 MOQ.

(02:33):
Hair Freshener is a great product. Hangs in the car every
day. Your client looks at it every day. Absolutely one
Yeah. The growth, the product that he's suggesting here, absolutely suitable if
you want to get your brand in front of your clients. Key message here is
you need to figure out what your clients want and take

(02:54):
your time for research to find a product that transports your
message and your branding in the right way. The outstanding product
is definitely TechDeck if you want to find something that comes across
Buckle up for my corporate merch hot take. And this one's a little counterintuitive, so
it may ruffle some feathers. So the more expensive the
product is that you're branding, The smaller your logo

(03:19):
Yeah, I agree. If you make your logo smaller, it looks more
elegant, modern. But make sure again, if it's the right audience,
Because you would think, if I'm spending so much money on this product,
I want my logo to be as big as possible. Right? Wrong.
And this is why when you spend so much money on a
product, you want it to be used. You want it to be integrated into

(03:45):
I agree. Most important part, the item that you choose in the first place,
be practical and a valuable item. Your branding,
your message comes with it and should be kind of mirroring all these
I think the less likely it is to integrate into somebody's lifestyle. This
is true for a myriad of reasons, primarily because the

(04:06):
bigger your logo is on something, the more it's seen as a
billboard and promotional and thus... Yes, try
not to use your product that you choose mainly as a
That's why I suggest to clients as well, maybe come up with a quote with a
certain slogan that gives more thought

(04:27):
decreases the perception of value of the product or brand you're
putting out there. Which is why Patagonia went as far as
completely eliminating their corporate branding program at one point. Which
is why you want your logo to be small and subtle on these really
large gifts. Because if you're gifting out a Bose speaker, you're
not trying to compete with the Bose brand. If anything, you

(04:47):
want to be known as the company that gifted them that Bose speaker.
Every time they turn it on, whether it's at a family game night
or a party that they're hosting or whatever it is, they
That's correct. Seeing the branding and even the communication with
the product is all great and has his purpose within it. But people

(05:08):
remember who gifted him the product and that's kind of the
lifetime value that you get out of these products if someone has
a practical use of value behind that. So I absolutely agree here. Hey, just
quickly, if you're ready to take your brand to the next level, PromoPunks makes
it easy. With Australia's largest catalog of over 10,000 customer-answered products,
fast quoting in just 30 minutes, and transparent pricing with no

(05:29):
hidden fees, we have got you covered. Get your free custom quote today via
This may be a really, really niche thing to even be thinking about,
but when it comes to company merch, make it
premium or don't do it at all. The rule
Make it premium. Yes, comes with your brand and

(05:50):
with your approach, how you want to talk to your customer, but it doesn't need
to be premium in regards to the actual product appearance.
It can be as well usable and having value to your client.
And that doesn't mean it needs to be high priced. the value of the item comes with
What I like to use is a piece of merch, so

(06:11):
a sweatshirt, a t-shirt or whatever it is, needs to
be good enough that if a person went
into a store randomly, didn't know the brand and saw this
Yeah, you will find the t-shirt example. The products that
you choose from your supplier should be all the time have a certain standard

(06:32):
of quality. That's kind of an absolute minimum. So if you find a
supplier who offers you t-shirts that fall apart after the second time wearing,
that's not a real good contact you should stay with. Again, value behind
the product will be the actual message and
vision that you try to communicate through this product. And that's what will make the
Your boss has an old school corporate merch mentality. And

(06:54):
even though there are becoming more and more millennial and Gen
Z buyers in the corporate merch space, I come across this
Already here, yes, all bosses listen to your
Gen Z employees. They know how to use
it. They know how to reach the people and they have a younger approach.
So working with younger people most of the time comes

(07:16):
up with the better results. Quantity
over quality. I wouldn't agree here. You definitely need
to find the balance. So they're both ways. If you want to go higher
priced items, then you can go on a lower quantity, but overall you

(07:37):
As big as possible to maximize your
impressions. But what they're missing here is the quality
of impressions that you're going to receive with something that
The quality of the impression is not related to the quality
of the product. It's about the purpose. So if you have a product that

(07:57):
suits and matches with the use case for your customer, with
their daily life, with their behavioral usage of
whatever you want to give them, that will lead to the quality of customer
We are in the software era. Companies are doubling down on
their merch. Realizing every customer touchpoint is indicative of
how serious they take their brand. And a choice of object creates real brand

(08:20):
lore, both in its perception online and by consumers in
Absolutely agree. It will help you to actually build a bond with
My browser of choice, Perplexity, just launched a fun collection featuring characters,
a cheeky slogan, and excellent branding details. The Fermat release
I creative directed with Clayton from Hyper is inescapable on X

(08:40):
and LinkedIn. Notion's incredible short code is something that doesn't leave
my brand project mood boards. And Partiful has a fun and approachable lineup

(09:06):
So many companies, they're going to spend the money anyway. Now it's a
competition of intention. I'm dropping my favorite brand merch picks
Link to the newsletter is in the description. Just want to highlight the term intention. The
actual intention behind is the A and O to make
First off, Silicone AirPods holder. Complete custom form factor is

(09:29):
Yeah, items, they kind of decorate things that people already exist. It's
just a billboard in the end. You need to know if your clients really go
for stuff like that. Most of the time, if it's just decorative, I
Super fun option if you think your clientele are AirPods owners. Techdecks, you're
Techdecks work quite well, we just had an order with that as well. It's

(09:51):
fun, it's youthful, goes back to the late 90s,
so you have as well some retro feeling that you can get across with that.
$4 at a 100 unit quantity for the nice ones like this. There's cheaper options out
there, but if you're doing it, you might as well go for the Australian maple. Tote bag, but

(10:12):
Tote bags go all the time. They have a usage for a lot of people. Even when you
just count it down to shopping, it lays in the car. People use it
every second or third day. So that's a great product. Especially when you
use their high quality products, they stay alive for a long time. More from
For my suit and tie brethren watching their lives slowly slip away, may I suggest cufflinks?
I wouldn't agree too much, except you may talk to business

(10:35):
customers. They wear them every day. Just make sure that these
type of items that you use on a daily basis or appear in
My brothers and sisters, don't make merch like this or this because I
got to pay Goodwill to take shit like this from me. Instead, we're going to make fashionable merch.
Merch that people don't just wear to bed. We're talking merch that people include in their fits, like

(10:56):
Yes, fashionable. That's something absolutely like you can see
it as well as promo points. We have all this creative designs. Even you
can see it here, like you can embed your brand into something really,
really fun. Don't limit yourself with the ideas that you can build around this
this liquid death tea that feels like a harley davidson collection or this ikea bucket
hat to match your ikea bag that's fine that's a cool idea it has this fun of

(11:19):
the blue bag that you see all the time at the checkout and makes it to something wearable
that's cool and look if nasa can make a dope bomber jacket while
trying to land on mars then you can do better than adding your logo to a basic t-shirt
Again, the simple t-shirt with the logo on absolutely earns
its place for team wear or some exhibitions where you
want to do that. But yes, of course, you can make it all the time more

(11:44):
Master's Merch Haul! I'm going to call this the bougie edition because
I have never seen the line so long over
at Patrons Merch Tent. I got some pretty cool things. Not going
crazy this year. Love this hat. It's got the
The hat, just a little secret tip here. If you find maybe
at Kmart or somewhere a cheap hat and you want to do the budget

(12:08):
version of decoration, get some custom ribbon and then you can
bind it around the hat and have your custom made hat for
your next event. Coffee
cups all the time, a great tool and product to

(12:30):
This has to be my absolute favorite. They're like Yeti wine
Yeah. Jumpers works as well, quite well because
it was a high price and high quality item comes good across during the winter time.
Again, comes back to choosing the right time to hand over such
This has to be my favorite. Cream. It's like, this

(12:53):
is also in a terry. I love how kind of understated it
Tone in tone decoration, by the way, makes a product look way more
high value and looking modern. So
have a one color decoration, white on white, black
on black, that works quite well. And again, gives a nice final touch.
Just in general as well for, as an example for this video, is

(13:17):
that free merchandising and free custom merch
works all the time wonder to get people to
your, or find the attention of the customer you're looking for.
So nobody ever said no to a free gift, but
make it valuable and make it countable for the customer so
they know what to do with it. In this case, it has

(13:39):
a long life and you can have your brand a long time in front of your potential
customer. Okay, that was all videos for now. I hope you liked some
of them. Feel free to send over some other videos if you want to see our
reactions to that. But that's for this episode and
see you next time. Thanks for tuning in to Promotion Playbook. If you enjoyed this
episode, the best way to show your support is by leaving a five-star

(14:00):
review on Apple Podcasts and Spotify. Don't forget to subscribe on
YouTube so you never miss an episode. You can also find more of us
at Promopunks on all social media platforms. We'll catch you in the

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#002 - Is This The Weirdest Promo Gear On The Internet!? 🤔 🎁

Episode Transcript

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