PromoTix University Class

This class teaches you how to build a powerful, recognizable brand that sets your event business apart in a crowded market. You’ll learn how to craft a clear brand identity that reflects your company’s personality, values, and style—separate from the individual brands of the events you produce. We’ll cover the fundamentals of designing a memorable logo, defining your unique selling proposition (USP), and conducting market ...

This class equips you with the financial foundation every event business needs to succeed. You’ll learn how to properly set up your accounting system from day one—starting with building a clear, organized chart of accounts to track income, expenses, cost of goods sold (COGS), assets, liabilities, and equity. You’ll understand how to categorize event-specific revenue streams like ticket sales, sponsorships, vendors, and mer...

This class teaches you how to build a strong financial strategy for your event business by mastering budgeting, forecasting, and cash flow management. You’ll start by identifying and planning for your startup costs—everything from licenses and insurance to equipment, marketing, and office setup—along with creating a financial cushion to cover surprises. Then you’ll learn how to forecast revenue realistically using conserva...

This class breaks down the critical insurance coverages every event business needs to protect itself from financial risk. You’ll learn why insurance is essential in an industry filled with variables—from accidents and property damage to weather-related cancellations and equipment issues—and how the right policies can safeguard your business from major losses. We’ll cover the core insurance types: general liability insuranc...

This class teaches you how to protect your event business by using strong contracts and understanding key legal risks. You’ll learn why contracts are essential for setting expectations, avoiding disputes, and safeguarding your business when working with clients, vendors, performers, and venues. We’ll break down the must-have clauses every event contract should include—from scope of services and payment terms to cancellatio...

This class walks you step-by-step through creating a practical, professional business plan tailored for an event-based company. You’ll learn why a business plan matters—not just for investors but as a roadmap for your own clarity, decision-making, and long-term growth. We’ll break down each essential section, starting with your executive summary and company description, then moving into market analysis, organizational stru...

This class shows you exactly how to build a powerful, multi-channel marketing plan designed specifically to increase ticket sales for your events. You’ll learn how to set up the core marketing infrastructure you need—from building a high-converting event website to creating engaging social media campaigns, running paid ads, and optimizing search visibility. You’ll discover how to grow and activate a marketing database usin...

This class teaches you how to build the right team and organizational structure to support a growing event business. You’ll learn why structure matters—how it improves communication, clarifies responsibilities, and allows your company to scale efficiently. We’ll walk through the core positions every event business needs, from leadership and operations to marketing, sales, and finance, and then explore the event-specific ro...