Meet Georgia!
In this conversation, Zane speaks with Georgia Athanasiou, founder of Bay Area CFO Consultants, about her extensive experience in finance and consulting.
They discuss the evolution of fractional CFO work, the importance of understanding profitability and cash flow, and Georgia's career journey from public accounting to consulting. Georgia shares insights from her time at fast moving start-ups, lessons learned in cash flow management, and the significance of forecasting in today's volatile market.
They also touch on the importance of networking, finding a niche, and the challenges faced by aspiring consultants.
Takeaways
- Georgia Athanasiou has over 20 years of experience in finance.
- Fractional CFO work has evolved significantly over the years.
- Understanding unit economics is crucial for business profitability.
- Cash flow management is essential for business sustainability.
- Networking is vital for consultants to thrive in their careers.
- Finding a niche can lead to greater success in consulting.
- Visibility and marketing are important for attracting clients.
Sound Bites
"You need a team around you."
"Networking is key for consultants."
"Having savings helps reduce stress."
Chapters
00:00 Introduction to Georgia Athanasiou
03:04 The Evolution of Fractional CFO Work
06:15 Understanding Profitability and Cash Flow
08:26 Georgia's Career Journey in Finance
16:45 Lessons in Cash Flow Management
20:45 The Importance of Forecasting
24:04 The Appeal of Consulting
28:55 Finding Your Niche
32:54 Making an Impact with Clients
36:59 The Power of Networking
38:30 A Day in the Life of a Consulting CFO
43:14 Balancing Work and Personal Life
46:37 Travel Experiences and Challenges
48:22 Advice for Aspiring Consultants
51:28 Financial Wisdom for Success
53:46 Personal Insights and Rapid Fire Questions
Connect with Georgia: LinkedIn personal - https://www.linkedin.com/in/georgiaathanasiou/
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