Raising the Brand with Susan Long McAndrews

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in the private markets.In this edition, we’re joined by Susan Long McAndrews.About Susan:Susan is an experienced private markets allocator and capital formation leader bringing decades of experience in global private markets across the institutional, wealth and insurance channels. She served as a longstanding member of Pantheon’s Board of Directors, Executive Committee and International Investment Committee.Susan was the lead portfolio manager of the AMG Pantheon Fund (P-PEXX), a $5bn private equity fund designed for accredited investors and distributed through RIAs and wirehouse platforms. Susan is passionate about delivering high-quality private markets product to individual investors and has been active in pressing for the adoption of private markets into 401k and other defined contribution plans. About Private Equity Marketeer:Private Equity Marketeer is the community for brand builders and capital raisers in the private markets. Through curated content, events, and peer-to-peer networking, it helps professionals navigate the complexities of investor relations, marketing strategy, and industry trends. Whether you're shaping your firm's brand or raising capital, the platform offers tools, connections, and thought leadership to elevate your efforts in the private markets.