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July 18, 2025 28 mins

Episode Summary: 

Cody Hughes joins Justin on Rapid Fire to talk about his next chapter—building one of the most innovative performance facilities in the country from the ground up. From training 10-year-olds to 10-year NFL vets, Cody breaks down how foundational principles never change, regardless of level. We dive into youth development, parent education, tech integration and training philosophy. 

 

Key Takeaways: 

  • Youth Training Principles: Coordination over output. Layer in motor control, skipping, games and fundamental movement patterns. 

  • Common Mistakes: Overloading young athletes too early. Lack of recovery. Too much organized sport, not enough play. 

  • Tech at Farm & Forge: Vitruve VBT, Keiser, 1080 Sprint, Hawkin Dynamics, Z-Tread, FiyrPod GPS & Rock Daisy AMS. 

  • Private Sector Potential: Opportunity to build deeper athlete relationships over time, track long-term development and prioritize longevity in pros. 

 

Notable Quotes: 

  • “The way we train some of our 10-year-olds and a 10-year NFL vet looks very similar.” 

  • “Specificity is about knowing when to apply stimulus, not doing something that just looks sport-specific.” 

  • “You don’t see results if you don’t recover—training adaptation doesn’t happen in the session, it happens after.” 

  • “Parents want advanced too early. But if your training age is low, you shouldn’t skip the foundational work.” 

  • “Your facility might be five-star, but if the steak is bad, nobody’s coming back. The product matters.” 

 

Timestamps: 

00:00 – Intro & Pacers fandom 

01:30 – Cody’s move to Nashville and Farm & Forge Club 

03:20 – Non-negotiables in youth development 

06:00 – Common training mistakes for kids 

09:00 – Navigating tough conversations with parents 

11:00 – The myth of advanced training for youth 

13:00 – Full tech breakdown at the new facility 

18:30 – Assessment process & AMS integration 

22:00 – Training youth vs. pros: principles & adjustments 

27:00 – Why training a 10-year-old is more like training an NFL vet than you'd think 

29:00 – Where to find Cody & facility updates 

 

Connect with Cody Hughes: 

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