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August 11, 2025 • 35 mins

In this episode, Jamie Knight interviews Erik Hatch. Remember that scene from Braveheart, where William Wallace tells his army to HOLD in preparation for battle. Agents and team leaders are in a battle right now, how will you respond? Those who survive the battle will come out on the other side, with an amazing opportunity to level up!

@REALSOUTHAGENTS @RealtorJamieKnight @RealErikHatch

Follow Erik On Instagram: https://www.instagram.com/realerikhatch

Book A Call with Jamie: www.Calendly.com/JamieKnight

Follow Us On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow Us On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Summary

In this episode, Jamie Knight interviews Eric Hatch, a seasoned real estate professional and coach, who shares his journey in the industry, the transition to Real, and the importance of building a supportive network for agents. They discuss the challenges agents face in the current market and strategies for success, including the CAIG method for agent attraction and the need for consistent effort and skill sharpening. Eric emphasizes the importance of treating agents better than their current brokers and encourages listeners to build a new business model focused on relationships and reputation.

Takeaways

Eric Hatch has 20 years of experience in real estate.

He transitioned from a church job to real estate to support his family.

His team has sold about 7,000 houses over the years.

The move to Real was driven by the desire for better opportunities for his agents.

Agent Attractors Unite focuses on attracting agents rather than recruiting them.

The CAIG method emphasizes Compliment, Ask, Invite, and Gratitude.

Agents need to sharpen their skills and focus on daily commitments.

Building a new business model is essential for success in the current market.

Compliments and gratitude can significantly impact relationships in real estate.

The current market presents challenges, but agents can thrive with the right mindset.

Chapters

00:00 Introduction to the Podcast and Guests

02:52 Eric Hatch's Journey in Real Estate

05:52 Transitioning to Real and Its Benefits

08:54 Agent Attractors Unite: Building a Supportive Network

11:41 The Importance of Language in Recruitment vs. Attraction

14:42 Strategies for Attracting Agents and Building Relationships

17:30 Sharpening the Axe: Skills, Effort, and Opportunity

20:54 Building a New Business Model for Agents

23:35 Navigating Current Market Challenges for Agents

26:24 Encouragement for Realtors: Holding Strong

29:13 Closing Thoughts and Final Encouragement

Keywords

real estate, coaching, agent attraction, business growth, market challenges, networking, real estate strategies, personal development, leadership, community support, Louisiana Real, Real Broker Louisiana, Compass Louisiana, Real Broker North Dakota

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