Why Do The Peaks and Troughs Of Business Feel SO Hard?

Running a business isn’t always a straight line - it’s a cycle of high seasons, quiet periods, and everything in between. This episode dives deep into how to manage those inevitable peaks and troughs with clarity, confidence, and strategy.

Learn why the “feast or famine” cycle happens and how to break free from it by building a proactive sales pipeline, managing energy effectively, and planning your business around your life - not the other way around. From setting client boundaries and booking ahead, to creating space for intentional downtime and course creation, this episode is packed with actionable insights for service-based entrepreneurs, consultants, creatives, and coaches.

If you're ready to future-proof your business and lead from a place of intention instead of reactivity, this one’s for you.

• How to identify and anticipate seasonal trends in your business

• Strategies for managing slow months without slipping into scarcity mindset

• Why proactive sales planning is key to long-term stability

• How to book clients in advance and set respectful boundaries

• Creative ways to use quieter periods for content, course development, and strategic planning

• The importance of sharing client wins (without sounding salesy)

• Using nervous system awareness to stay grounded during business dips

• Structuring your year around your energy, family, and financial goals

  
  

MEET YOUR HOSTS

Hayley Appleby-Burtt – Branding expert, designer & creative genius. Founder of Orange Lamb. Loves a dance floor moment.

Lorraine Lewis MBA – Award-winning speaker, charity founder & business leader. CEO of The Lewis Foundation, ex-lawyer, and adrenaline junkie. 

Siobhan Mears – Multi-entrepreneur, business strategist & mentor. Founder of The Mears Collective & Elevate Base. Mindset queen & wellness advocate.

Pippa Savory – Leadership coach, wellness enthusiast & adventure seeker. Interior design lover & nature-obsessed entrepreneur.

Together, they’re bringing you REAL conversations about business, success, mindset, and life.

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