Rebrand 100: The Podcast Series

Forget mass reach. In 2025, the boldest moves in branding are coming from the smallest players.

In this episode, we unpack the rise of the Small Giant – micro-brands with deep conviction, sharp identity, and cult-like resonance. With AI at their side and soul at their core, these brands are reshaping what impact looks like in a post-scale world.

From skincare startups to artisanal studios, this is your blueprint for building ...

In the age of automation and AI, there’s one thing technology still can’t replicate: real human connection.

In this episode, we explore the resurgence of community as the most powerful – and often overlooked – pillar of modern branding. While AI helps us scale content and streamline systems, only people can create the kind of resonance that builds loyalty and trust.

We’re talking about how brands are moving from campaigns to ...

AI can mimic your tone. It can learn your phrasing. It can write entire emails and blog posts in your style. But here’s the big question:

Can it really be on-brand?

In this episode, Edmund Manasan explores the tension between speed and soul in the age of AI. We dive into what makes brand voice more than just syntax — and why tone, conviction, and creative memory still belong to the humans behind the brand.

Because voice isn’t just a f...

The future of content isn’t human vs. AI — it’s human + AI.

In this episode, host Edmund Manasan breaks down what it really means to co-create with machines. We’re in a new era of content: not one where tools replace us, but where they challenge us to level up.

AI can generate drafts, visuals, and edits faster than ever — but only humans bring context, taste, and conscience. And that’s the difference between content that’s functional...

You know that email that uses your name… but still feels like it was blasted to 10,000 people? That’s personalization gone wrong.

In this episode, Edmund Manasan pulls apart one of the most misused — and misunderstood — buzzwords in branding today: Personalization at scale.

Because true personalization isn’t just inserting someone’s name into a field. It’s context. Timing. Tone. Empathy. And at its best? It makes a brand feel like it...

AI can now design logos, storyboard videos, write scripts, and even deliver pitch decks that look like they came from a caffeine-fueled junior designer. So where does that leave you?

In this episode, Edmund Manasan explores the existential question every creative is now asking:

Am I still needed — or am I replaceable?

Spoiler: you’re needed. But only if you evolve.

Produced by ASTIGS Design Inc. — Creative-as-a-Service
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Welcome to Rebrand 100: The Podcast Series — a daily, unfiltered chronicle of rebuilding a creative agency from the inside out.

In this premiere episode, host Edmund Manasan kicks off with a topic that’s transforming every corner of the creative industry: Artificial Intelligence. But this isn’t another hype piece. It’s a reckoning... and a reminder.

What’s changing?

Speed is now table stakes. Personalization is expected. Content is en...