Retail Media Vibes
Retail Media Vibes is your marketing lens on the world of shopping, commerce, and culture. Each episode brings fresh conversations with industry insiders who break down the stories driving how brands reach shoppers and how shoppers connect with brands. From big retail moments to the latest shifts in digital media, it’s your front-row seat to the strategies shaping the future of commerce. We keep it smart, energetic, and actionable, mixing sharp analysis with good vibes so you walk away informed and inspired. Whether you’re a retail pro, a marketer looking for an edge, or simply curious about where the industry is headed, this podcast is made for you. Join the vibe and stay ahead in retail media.
Episodes
Missed the first five episodes? We stitched the best insights into one high-energy tour through what’s actually moving shoppers and budgets right now. From Halloween arriving in July to AI that can buy for you, we dig into the hits, the misses, and the money-makers.
We kick off with Summerween, where retailers extend the season and capture early spend without feeling forced. Then we shift to agentic shopping—the idea that ...
A grocery disruptor is surging, hype is reshaping demand, and AI might quietly become your favorite holiday shopper. We sit down with Claire Reed to unpack Aldi’s value-first playbook, from lean operations and private labels to a smart Instacart partnership that skips building a retail media network from scratch. The takeaway: when quality meets price discipline, traffic follows, and Aldi’s store growth and rising visits prove it.<...
Attention has moved where play lives, and that’s exactly where we go today. We sit down with Joel Ponce, CEO and co-founder of Hashku, to break down how gaming, retail media, and commerce now overlap in ways that actually move product. From Roblox and Fortnite worlds to mobile rewarded ads, we map the paths that turn fan energy into measurable outcomes like add-to-cart, store visits, and loyalty that lasts beyond the campaign.
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Ever wish retail media dashboards told the real story? We pull back the curtain on how to measure what actually matters, not just what’s easy to count. Brandon welcomes Cassie Murray to unpack the messy truth about ROAS, why incrementality is a worthy but difficult North Star, and how inventory, placement, and profitability can quietly decide your campaign’s fate long before a single impression is served.
We get practical ...
Ever wondered how retail giants are reshaping the commerce landscape while battling for your attention? In this engaging episode of Retail Media Vibes, we welcome Brad Godwin, the embodiment of positive energy and human connection in the tech-driven world of retail media.
Brad brings his refreshing perspective as a seasoned professional with Breaktime Media, highlighting why human relationships remain central even as retai...
Welcome to the debut episode of Retail Media Vibes, where we're stepping back from the daily grind to swap ideas and pick up insights that you won't hear in boardroom discussions. This podcast was born from the recognition that retail media professionals are living in a constant state of pressure, with demands for growth and performance that never stop.
We welcome Tom Brydon from Accenture as the inaugural guest,...
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