RetailPlaybook | Agentic Commerce Strategies for Amazon, Walmart, & Target
RetailPlaybook, provided by ReFiBuy and written by Andrew Bell, equips brands with cutting-edge research, original playbooks, and future-proof strategies for agentic commerce, helping you optimize for AI shopping assistants like Amazon's Rufus, Walmart's Sparky, and Target's shopping assistant.
Episodes
This is a solo deep dive with Andrew Bell, walking through the newest layer of Amazon Agentic Commerce Optimization (ACO). Andrew introduces inference optimization, the discipline of engineering a product page so Alexa for Shopping can move from raw facts to a defensible conclusion about whether an ASIN actually fits a shopper’s mission. It builds directly on two earlier RetailPlaybook frameworks, Noun Phrase Optimization and...
This one is a hands-on, screen-shared deep dive. John has become one of the sharpest practitioners in AI-generated retail imagery, and in this episode he opens up his actual workflow (files, folders, skills, QA loops and all) and runs live demos against real Amazon listings.
Along the way we get into the question every brand is asking right now: do AI shopping assistants actually read the text on your product images, and what ...
This week's we dig into a recent Amazon science paper on whole-page optimization and what it means for brands. It's less founder-journey, more roll-up-your-sleeves strategy with how the search results page is quietly becoming personalized per shopper, the framework Amazon's ranker uses, and where advertising dollars should actually go. If you sell on Amazon (or Walmart, or Target), this one is tactical.
Highlights
- 𝗧𝘄𝗼 𝘀𝗵𝗼𝗽...
Episode 2 is a tactical deep dive into how brands stay visible on Amazon as AI reshapes search. Andrew sits down with Ritu to map how the old keyword world (A9) and the new conversational one (Alexa for Shopping) actually work together rather than replacing each other. It's part strategy, part myth-busting, and full of concrete moves you can apply to your listings this week.
Highlights
- The dual flywheel: Ritu’s core framing...
Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent playbook, and what agentic commerce optimization looks like across Amazon, Walmart, and Target.
This is a launch episode. We're announcing two things at once: Andrew Bell joining ReFiBuy as VP of Research, and the debut of RetailPlaybook. Going forward Andrew hosts Ret...
Welcome to RetailPlaybook, hosted by Andrew Bell and provided by ReFiBuy, equips brands with cutting-edge research, original playbooks, and future-proof strategies to optimize for agentic commerce on Amazon's Alexa for Shopping, Walmart's Sparky, Target Shopping Assistant and beyond.
If you’re interested in brand strategies for Agentic Commerce on Amazon, Walmart and beyond, you’re in the right spot.
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