Revenue Boost: A Marketing Podcast

Trade shows and events are back!

But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong.

Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI, we’re diving into how the smartest B2B brands are getting off ...

It’s never been harder to be a CMO—and never more important to get it right. Budgets are shrinking, burnout is rising, and the pressure to deliver pipeline and prove impact hasn’t let up. If you're still trying to lead through this alone, you're already behind.

Hey there, I'm Kerry Curran, B2B Chief Revenue Officer, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In Scale Smarter Under Pressure: How CMOs Win with Pe...

“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson

Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In every episode, I sit down with top experts to ...

We dig into: 

The 3-part growth flywheel: Be ready, be memorable, be findable 

Why most agencies lose before the pitch process even begins 

The shift from reactive pitching to proactive visibility and relevance 

What today’s clients actually look for when shortlisting agency partners 

Why clarity, consistency, and conviction in your story are your competitive edge 

If you're leading new business, driving growth, or rethinking your agency...

We dig into: 

How customer-centric storytelling earns attention and trust 

Why diversity and inclusion are revenue strategies, not just values 

How to build visibility for underrepresented voices (including your own) 

Ways to shift from promoting product features to elevating your audience’s identity and success 

Melissa also shares how she’s helping female executives move from operating quietly to showing up powerfully and why that vis...

Lee shares the sales effectiveness habits that separate top performers from the rest: 

Why training alone doesn’t work—and what coaching really looks like 

How to develop curiosity and authenticity as sales superpowers 

What deliberate practice means (and why most teams skip it)

How sales leaders can drive better prep, follow-through, and customer trust 

Why sales enablement needs a seat at the strategic planning table 

Whether you're a ...

You’ll learn: 

How to lead marketing teams through layoffs without losing trust 

Why recognition drives retention, performance, and collaboration How to operationalize values into your team culture 

The business case for investing in appreciation even during a downturn How to support employees through change with real empathy 

Whether you're scaling a growth team, navigating change, or rebuilding morale, this episode is packed with act...

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.

Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing pod...

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.

Hi there, I'm Ker...

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.

Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Ad...

Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact.

Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In every episode, I sit down with top experts to ...

“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a smarter way to package what you already have.” That's a quote from Roee Hartuv and a...

“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode. 

Welcome to Revenue Boost, A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable revenue engine.

I'm your host, Kerry Curran—revenue growth–obsessed, go-to-market expert...

Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that powers real growth.

That’s a quote from Matt Greitzer and a sneak peek at today’s epi...

“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.”  That’s a quote from Lee Aho and a sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—
the show where growth-minded business leaders learn h...

“It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion—not just better targeting.” That’s a quote from Kristina Jaramillo and a sneak peek at today’s episode

Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to tur...

“If people show up to a meeting and spend the whole time on their laptop, they probably don’t need to be there. Let’s call it out—and give them permission to opt out.” That’s a quote from Matt Heinz in today’s sneak peek at today’s episode. 

Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable revenue engine.

I’m your host, Kerry Curran—revenue-obses...

“If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation.” That’s a quote from Pam Boiros and a sneak peek at today’s episode.

Welcome to Revenue Boost: A Marketing Podcast—the show where growth-minded business leaders learn how to turn marketing into a measurable revenue engine.

I’m your host, Kerry Curran: revenue growth–o...

“Marketers are being told to do more with less—so they retreat to what’s safe and attributable: Google, Meta, the tried and true. But attribution doesn’t equal impact. If you're only investing in channels that show direct ROI, you're ignoring the way today's buyers actually behave. You're not capturing demand—you're just reporting on what's easy to track. And that mindset is limiting your growth.” That’s a quote from Megan Conahan ...