Revenue Boost: A Marketing Podcast

Revenue Boost: A Marketing Podcast

The rules of growth have changed. Has your revenue engine kept up? Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth. That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into measurable revenue. Each episode is a fast-moving, insight-packed conversation with CMOs, CROs, founders, and operators who’ve already cracked the code. They share proven frameworks, demand-gen tactics, pipeline acceleration strategies, and attribution models you can put to work immediately. What you’ll walk away with: - How to transform brand equity into booked revenue - Account-based marketing and RevOps plays that shrink cycles and spike win rates - AI, SEO, and data strategies that keep your engine competitive in a generative-AI world - Customer, event, and content strategies that build trust and scale pipeline - Leadership insights for building durable, predictable growth engines With 1.7M+ downloads, this show is already fueling growth for leaders across SaaS, B2B, and beyond. If you’re a CMO, CRO, founder, or revenue-focused executive, this podcast gives you the competitive edge to not just keep up, but pull ahead. Follow Revenue Boost: A Marketing Podcast on Apple, Spotify, or YouTube today, and get the next revenue playbook before your competitors even know it exists.

Episodes

September 9, 2025 32 mins
What if your competitors are using PR to drive revenue while you’re still chasing headlines? Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and customer success to drive measurable revenue impact. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with ...
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Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You’ll hear how Ollie went from RevOps and CRO roles to leading Attribution and how he rebuilt the company’s growth engine from the ground up by anchori...
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Still waiting for the perfect strategy, hire, or agency to fix your growth? While you’re hesitating, someone else is testing faster, learning smarter and winning. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at Forever 21 and Nick’s Ice Cream, now founder of Startup Accelerators. David’s helped DTC brands scale from zero to $50M+—and he’s here to give...
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Are you still posting on LinkedIn without a plan and wondering why it’s not working? If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy. In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start Converting: How to Build a Strategic Content Engine,” host Kerry Curran sits down with Lindsay Fuchs, co-founder of Undercover Creators, to unpac...
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Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline. In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits down with Kerel Cooper, CMO of GumGum, to unpack what it really means to put the cus...
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Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too. Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of the fastest-growing indie agencies in the U.S. Adam shares the tested strategies t...
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Feeling the pressure to grow—but struggling to get above the line of power in your deals? You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships. In this episode of Revenue Boost: A Marketing Podcast titled “Beyond the Buyer: How Executive Engagement Drives More B2B Revenue,” host Kerry Curran ...
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Sick of trade shows that cost a fortune but never drive real pipeline? If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script. In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran sits down with Meghan Lavin, VP of Marketing at Choreograph. With 15 years of ex...
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Trade shows and events are back!

But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong.

Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI, we’re diving into how the smartest B2B brands are getting off ...

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“It’s never been harder to be a CMO—and never more important to get it right.”

 

Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out.

 

If that sounds familiar, this episode is your blueprint for navigating the storm.

 

In thi...

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“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson

Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In every episode, I sit down with top experts to ...

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Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.


Hosted b...

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"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty especially in a world flooded with generic messaging. Great marketing reflects the people it’s for.” - Melissa Moody, Founder of Wednesday Women

 

...

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Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.


Hosted b...

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Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits.

The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts, and constant change, a weak culture will cost you more than any missed marketing tact...

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If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.

Hi there, I'm Kerry CurranB2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing pod...

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“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.

Hi there, I'm Ker...

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“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.

Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Ad...

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Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact.

Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In every episode, I sit down with top experts to ...

Mark as Played

“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a smarter way to package what you already have.” That's a quote from Roee Hartuv and a...

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