Revenue Boost: A Marketing Podcast

Trade shows and events are back!

But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong.

Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI, we’re diving into how the smartest B2B brands are getting off ...

“It’s never been harder to be a CMO—and never more important to get it right.”

Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out.

If that sounds familiar, this episode is your blueprint for navigating the storm.

In thi...

“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson

Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In every episode, I sit down with top experts to ...

"Most agencies are invisible—and it’s their fault. If your positioning is broken, your website forgettable, and your marketing says nothing, you’re out before the game starts. The shortlist isn’t random—it’s earned. If you can’t clearly explain who you help and why you’re different, buyers won’t take the time to figure it out. If you can’t tell a compelling story, stand for something, or look credible online, you won’t even make th...

"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty especially in a world flooded with generic messaging. Great marketing reflects the people it’s for.” - Melissa Moody, Founder of Wednesday Women

...

The real reason your pipeline is stalling has nothing to do with tools, scripts, or call volume. It’s coaching.

Most sales teams keep adding technology and training, yet deals still slip, buyers stall, and trust erodes. The problem isn’t effort. It’s that reps are being developed as pitch machines instead of trusted partners. And when curiosity, authenticity, and preparation are missing, pipeline performance suffers fast.

In...

Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits.

The truth is: culture is infrastructure. It fuels resilience, engagement, and results. And in today’s climate of AI disruption, budget cuts, and constant change, a weak culture will cost you more than any missed marketing tact...

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.

Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing pod...

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.

Hi there, I'm Ker...

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.

Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Ad...

Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact.

Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.

In every episode, I sit down with top experts to ...

“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product—you need a smarter way to package what you already have.” That's a quote from Roee Hartuv and a...