🎙 Episode 2 of Rewire Fashion features Colby Mugrabi, founder & CEO of mmERCH.
We had a thoughtful conversation on how merchandising, technology, and culture are converging to reshape fashion’s relationship with communities.
In this episode, we explore:
→ The evolution of merch: from nostalgia to tech-enabled
→ What makes mmERCH different – and why its wearable wallet may reshape how we experience and own fashion
→ Whether we should be wary of blockchain, or simply understand it better
→ The future of engagement, digital access, and creative commerce
Tech-enabled fashion is no longer about wearables – it’s about connection, access, and community. mmERCH is showing what that future looks like.
💬 Feel free to leave your questions in the comment section and share more about your experiences.
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⏱ Timestamps:
00:00 – Intro
01:44 – Origin of Merchandising (Merch)
03:55 – Evolution of Merchandise
05:11 – Merchandising and Fashion
08:09 – Why People Buy Merch
10:42 – What is mmERCH?
19:15 – What are NFTs and How to Buy NFTs
22:52 – mmERCH 2.0 and Wearable Wallet Technology
25:37 – What is a Wearable Wallet and How Does It Work?
26:55 – Difference Between Garment-Bound and Soul-Bound Tokens
28:14 – Wearable Wallet as the Future of Merch
29:39 – mmERCH Goals
30:44 – Ways to Engage with Wearable Wallet
36:52 – Should We Be Afraid of NFT and Blockchain?
38:06 – Gated Content and Gated Product: Meaning
39:36 – Dior’s Approach to Gated Content
42:02 – Competition in Tech-Enabled Fashion
43:48 – The Meebits Drop
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Follow us:
→ Learn more about Colby Mugrabi and her company:
Colby's LinkedIn: https://www.linkedin.com/in/colby-mugrabi-bb0bb023a/
Colby's Instagram: https://www.instagram.com/minniemuse/
mmERCH (LinkedIn): https://www.linkedin.com/company/mmerchxyz/
mmERCH (Instagram): https://www.instagram.com/mmerch/
mmERCH (website): https://mmerch.xyz/
→ Follow us on your favorite platform:
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
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