March 10, 2025 • 9 mins
Inquires: 301 651 7921
In Episode 11 of RideShare RoadTalk, we totally click and hit it off with our new friends, a cake maker and a local tv anchor out for an evening in DC. We discuss all things about the podcast, serendipity, cakes, entrepreneurship, business, hard work, the F word, and my non-ratchet SUV. Buckle up...Let's Drive
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Connect: RSRT Instagram
About: Foundation Digital Media | Kuna Video
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
Welcome to another episode of Rideshare Road Talk
Conversations in Motion, apodcast where we create
unfiltered talk space thatexamines the meaningful lives of
my passengers, while engagingin personal and topical
discussions.
I'm your host and driver, JohnFoundas, and we're cruising the
streets of Washington DC.
Buckle up, let's drive.
(00:32):
Hello, hey, hey, come on in howare you how?
Are you?
Speaker 2 (00:39):
doing.
Thank you, what's?
Speaker 1 (00:40):
going on, ladies.
Speaker 2 (00:41):
Thank you, just, you know, enjoying the night.
Speaker 1 (00:43):
Excellent.
Speaker 2 (00:44):
Oh, just you know enjoying the night Excellent.
Speaker 1 (00:47):
Cool.
Well, I am your unlikelyrideshare driver, so here we go.
Speaker 2 (00:52):
You said unlikely.
Speaker 1 (00:54):
Unlikely.
I just started doing this andwe're producing a podcast.
Oh my gosh.
Speaker 2 (01:00):
Wait, this is so weird.
Speaker 1 (01:02):
How?
So?
Speaker 2 (01:02):
Because like what are the odds of you like saying all
this, because that's like whatI'm trying to do.
Speaker 1 (01:05):
Well, let's talk.
Speaker 2 (01:06):
Okay, so let's talk 18 minutes.
So okay, wait.
So why are you asking usstrangers first of all to be on
the podcast?
Speaker 1 (01:13):
Okay, here's the thing.
So the podcast is calledRideshare Road Talk.
Speaker 2 (01:19):
Rideshare Road Talk Yep.
Speaker 1 (01:20):
It's up on Apple and all the platforms.
We've got nine episodes upthere right now and I think
within two days we had like 170downloads, which I think is okay
.
I don't know, but that was it.
Speaker 2 (01:33):
She sells beautiful cakes.
Everyone follow her.
What's the name?
Speaker 1 (01:37):
Yumfulness, oh I like it.
I like it.
Well, when we're done, give methe URL and I'll put it in the
little show notes on the podcast.
Speaker 3 (01:49):
So done.
Give me the url and I'll put itin the little show notes on the
podcast, so you get a link orsomething out of it.
So okay, so I want to knowabout the whole cake thing.
How did it come about?
Um, well, it started duringcovid.
I was really bored and it wasaround valentine's day.
It was early january at thattime and I saw on instagram
these things called breakablehearts, which are like hollow
chocolate shells in a heartshape, thought it was super cute
and I wanted to try and make itmyself, and so I did.
(02:10):
And then I started selling thatfor Valentine's Day.
I did pretty well, and thensome of the clients started
asking me if I would sell thingsduring the year, and I didn't
know what it would be.
So I was asking them what theywould be interested in and a lot
of them said birthday cakes and, obviously, birthday cakes can
(02:32):
be purchased anywhere like froma grocery store to a really
high-end Bakery.
So I knew I had to make my cakesunique and special in a way so
that I could somewhat market, bemarketable.
So the cakes I make our numberand letter shaped.
So, for example, if it's your30th birthday I can make a big
three zero.
So it's pretty customizable andI can do fun designs, whatever
(02:54):
you'd like, really.
But my most popular flavor isstrawberry crunch, which is kind
of like the good humor icecream bars.
Speaker 1 (03:02):
So I want to know how you make the jump between COVID
making treats and now you arecreating these and selling them,
and people are consuming them.
Fill in the blanks there.
How did that happen?
Speaker 3 (03:16):
Just Instagram.
Speaker 1 (03:18):
Just Instagram.
Speaker 3 (03:18):
Yeah, I don't do it.
I don't put my cakes anywhereelse, just Instagram.
Speaker 1 (03:22):
Just.
Speaker 3 (03:22):
Instagram, social media marketing.
Speaker 1 (03:24):
Word of mouth and, all of a sudden, your cakes are.
Speaker 3 (03:27):
Yeah, I don't pay for ads.
I've never paid for ads ormarketing.
It's just people sharing mycreations.
Speaker 1 (03:34):
It's funny how many businesses kind of thrive and
evolve just that way yeah crazy,and they are good.
Speaker 3 (03:43):
I have yet to try a cake, though, so I need to do
that soon, but I love her wellnow, now that you're coming over
, I I'm sure there'll be morefood, and you're a cook, aren't
you?
I do like cooking, for sure.
Speaker 1 (03:58):
So I mean, that's a skill right.
Not everybody can make greatcakes like culinary background
confectionery like you just didit and that was it and it took
off and you just naturally goodat it, I think.
Speaker 3 (04:09):
I got pretty lucky.
Yeah, my first one took overtwo hours and I think I cried a
little bit, um, but then I kindof got the hang of it and it's
like pretty easy to me now.
Um, I mean, before I startedmaking cakes, I'm pretty
familiar with the kitchen.
Like I loved cooking.
I loved baking.
I've always been baking formyself and my friends and
(04:31):
cooking too, not just sweets.
So baking cakes wasn't like ahuge jump of, like foreign land.
Speaker 1 (04:39):
Yeah, so there was the passion there, right?
Speaker 3 (04:42):
Yeah.
Speaker 1 (04:43):
And then that turned into the idea.
Speaker 3 (04:45):
Mm-hmm, I like that.
Okay, stop talking about me,I'm done.
Speaker 2 (04:48):
Oh my gosh.
I don't want to talk about thisanymore.
I don't want to talk about this.
Speaker 1 (04:53):
You know it's, the story is more valuable than the
cake.
Speaker 3 (04:57):
I think a lot of it is luck.
Like, if you guys ever listento the podcast how I Built this,
I love it because it's aboutentrepreneurship and the last
question in all of hisinterviews is like oh man, it's
been a minute since I'velistened, but it's something
along the lines of how much ofyour success do you attribute to
luck and how much you attributeto hard work.
And for me, like I think it'sdefinitely has to play with some
(05:19):
luck, it's not just hard worklike I did work very, very hard
to make it take off and try tobe strategic and how I would get
clients but of course it's alsoa bit of luck that.
Speaker 1 (05:28):
That's very helpful for you to say Always my only
addition to that.
For me, I think, luck is 90%preparation.
You have to be in the rightspot to get lucky, and that lies
solely on your shoulders, withyour idea and your drive and
your passion to do that.
Speaker 3 (05:49):
I mean I also had a great support system.
I don't want to just take allthe credit, like I had at that
time my boyfriend was supersupportive.
When I was crying over that twohour cake, like he was like no,
you got it, you can do it.
And Valentine's day, when Istarted selling those chocolate
hearts, I sold too many.
Actually, I sold too many.
I ran out of these littlecupcake liners I needed and he
(06:12):
called Michaels and like ranthere 30 minutes before closing
I was like hey, please don'tclose.
I need to get this for mygirlfriend and like save my
business.
Basically, like I had a greatsupport system too.
Like so many people contributedto youngfulness and just
everything that it's become.
Speaker 1 (06:28):
Isn't that rewarding, though?
I mean, look, you can be modestall you want.
At the end of the day you sitback and go like, fuck yeah, I'm
doing this.
That's kind of cool.
Speaker 3 (06:38):
I think that's cool.
I don't think I'm like, fuckyeah, you know, well, you should
be.
Speaker 1 (06:42):
I'm definitely like yes, why wouldn't you, is it?
The cursing that bothers you,or is this the of giving
yourself that self-?
Speaker 3 (06:48):
Oh, I think it's just a little too much credit.
I don't know.
Speaker 1 (06:51):
Who else is doing it?
Speaker 3 (06:51):
I curse all the time Fuck, you fuck fuck.
Speaker 1 (06:54):
I don't think you should ever be reserved about
being successful and ambitious,about something that you're
passionate about.
Speaker 3 (07:01):
Well, thank you.
Speaker 1 (07:03):
All off Instagram.
No, is it just a landing pagethat you order from, or is it?
Speaker 3 (07:06):
just it's a Google form doc Cause I don't pay for a
website.
Speaker 1 (07:10):
You know I don't.
I run a corporate productioncompany and so all my
advertising and marketing isinbound, funneling, so I get it.
Um, it's SEO, it's a it's.
I'm not a hunter, I'm a farmer.
I got people who need videocome find me, and so I spend
very little on my marketing andadvertising.
Speaker 3 (07:31):
Yeah, so I get it yeah, I've had photographers and
videographers reach out to meat least three now who were like
in exchange for free content,we just want like to film you
and your baking and yourdecorating to give you exposure,
but also, let me like get myname out there, yeah, I would do
it just for a piece of cake.
Speaker 2 (07:51):
I mean, I'm pretty straightforward, I have a lot of
scraps.
Photographers love food.
I know Right, john, I used tobe skinny before.
I started shooting.
Speaker 1 (07:59):
Oh wow, Small world.
Speaker 2 (08:00):
A small world.
It is so much fun.
Speaker 1 (08:02):
I'm so happy I met John.
It's so fun.
And we love your car.
Speaker 2 (08:06):
I appreciate that.
Right when I called the lift Iwas like Regan, we're getting
picked up in a nice SUV Somedude in a white SUV.
Speaker 1 (08:16):
Yes, yeah, you know sometimes that sliding doors
moment happens in the mostunusual places and ways.
Speaker 2 (08:24):
John, it has been a pleasure All right hold on a
second ladies, where are youguys going?
Speaker 1 (08:28):
Where are we going?
It says 1238.
Speaker 2 (08:29):
Oh right, here on a second ladies, when are you guys
going?
Where are we going?
It says 1238.
Speaker 1 (08:31):
Oh right here.
Speaker 2 (08:32):
Oh, OK, cool.
Speaker 1 (08:32):
Blue wonders, here we are.
Speaker 2 (08:34):
That's what we're going to be doing.
Speaker 1 (08:35):
Those two girls are going to be our.
Speaker 2 (08:38):
That's going to be us .
Speaker 1 (08:39):
Catch us at the top of the thing, ladies, that was
fun.
Thank you so much for chatting.
We'll have to.
Welcome to another episode of Rideshare Road Talk
Conversations in Motion, apodcast where we create
unfiltered talk space thatexamines the meaningful lives of
my passengers, while engagingin personal and topical
discussions.
I'm your host and driver, JohnFoundas, and we're cruising the
streets of Washington DC.
Buckle up, let's drive.
(00:32):
Hello, hey, hey, come on in howare you how?
Are you?
Speaker 2 (00:39):
doing.
Thank you, what's?
Speaker 1 (00:40):
going on, ladies.
Speaker 2 (00:41):
Thank you, just, you know, enjoying the night.
Speaker 1 (00:43):
Excellent.
Speaker 2 (00:44):
Oh, just you know enjoying the night Excellent.
Speaker 1 (00:47):
Cool.
Well, I am your unlikelyrideshare driver, so here we go.
Speaker 2 (00:52):
You said unlikely.
Speaker 1 (00:54):
Unlikely.
I just started doing this andwe're producing a podcast.
Oh my gosh.
Speaker 2 (01:00):
Wait, this is so weird.
Speaker 1 (01:02):
How?
So?
Speaker 2 (01:02):
Because like what are the odds of you like saying all
this, because that's like whatI'm trying to do.
Speaker 1 (01:05):
Well, let's talk.
Speaker 2 (01:06):
Okay, so let's talk 18 minutes.
So okay, wait.
So why are you asking usstrangers first of all to be on
the podcast?
Speaker 1 (01:13):
Okay, here's the thing.
So the podcast is calledRideshare Road Talk.
Speaker 2 (01:19):
Rideshare Road Talk Yep.
Speaker 1 (01:20):
It's up on Apple and all the platforms.
We've got nine episodes upthere right now and I think
within two days we had like 170downloads, which I think is okay
.
I don't know, but that was it.
Speaker 2 (01:33):
She sells beautiful cakes.
Everyone follow her.
What's the name?
Speaker 1 (01:37):
Yumfulness, oh I like it.
I like it.
Well, when we're done, give methe URL and I'll put it in the
little show notes on the podcast.
Speaker 3 (01:49):
So done.
Give me the url and I'll put itin the little show notes on the
podcast, so you get a link orsomething out of it.
So okay, so I want to knowabout the whole cake thing.
How did it come about?
Um, well, it started duringcovid.
I was really bored and it wasaround valentine's day.
It was early january at thattime and I saw on instagram
these things called breakablehearts, which are like hollow
chocolate shells in a heartshape, thought it was super cute
and I wanted to try and make itmyself, and so I did.
(02:10):
And then I started selling thatfor Valentine's Day.
I did pretty well, and thensome of the clients started
asking me if I would sell thingsduring the year, and I didn't
know what it would be.
So I was asking them what theywould be interested in and a lot
of them said birthday cakes and, obviously, birthday cakes can
(02:32):
be purchased anywhere like froma grocery store to a really
high-end Bakery.
So I knew I had to make my cakesunique and special in a way so
that I could somewhat market, bemarketable.
So the cakes I make our numberand letter shaped.
So, for example, if it's your30th birthday I can make a big
three zero.
So it's pretty customizable andI can do fun designs, whatever
(02:54):
you'd like, really.
But my most popular flavor isstrawberry crunch, which is kind
of like the good humor icecream bars.
Speaker 1 (03:02):
So I want to know how you make the jump between COVID
making treats and now you arecreating these and selling them,
and people are consuming them.
Fill in the blanks there.
How did that happen?
Speaker 3 (03:16):
Just Instagram.
Speaker 1 (03:18):
Just Instagram.
Speaker 3 (03:18):
Yeah, I don't do it.
I don't put my cakes anywhereelse, just Instagram.
Speaker 1 (03:22):
Just.
Speaker 3 (03:22):
Instagram, social media marketing.
Speaker 1 (03:24):
Word of mouth and, all of a sudden, your cakes are.
Speaker 3 (03:27):
Yeah, I don't pay for ads.
I've never paid for ads ormarketing.
It's just people sharing mycreations.
Speaker 1 (03:34):
It's funny how many businesses kind of thrive and
evolve just that way yeah crazy,and they are good.
Speaker 3 (03:43):
I have yet to try a cake, though, so I need to do
that soon, but I love her wellnow, now that you're coming over
, I I'm sure there'll be morefood, and you're a cook, aren't
you?
I do like cooking, for sure.
Speaker 1 (03:58):
So I mean, that's a skill right.
Not everybody can make greatcakes like culinary background
confectionery like you just didit and that was it and it took
off and you just naturally goodat it, I think.
Speaker 3 (04:09):
I got pretty lucky.
Yeah, my first one took overtwo hours and I think I cried a
little bit, um, but then I kindof got the hang of it and it's
like pretty easy to me now.
Um, I mean, before I startedmaking cakes, I'm pretty
familiar with the kitchen.
Like I loved cooking.
I loved baking.
I've always been baking formyself and my friends and
(04:31):
cooking too, not just sweets.
So baking cakes wasn't like ahuge jump of, like foreign land.
Speaker 1 (04:39):
Yeah, so there was the passion there, right?
Speaker 3 (04:42):
Yeah.
Speaker 1 (04:43):
And then that turned into the idea.
Speaker 3 (04:45):
Mm-hmm, I like that.
Okay, stop talking about me,I'm done.
Speaker 2 (04:48):
Oh my gosh.
I don't want to talk about thisanymore.
I don't want to talk about this.
Speaker 1 (04:53):
You know it's, the story is more valuable than the
cake.
Speaker 3 (04:57):
I think a lot of it is luck.
Like, if you guys ever listento the podcast how I Built this,
I love it because it's aboutentrepreneurship and the last
question in all of hisinterviews is like oh man, it's
been a minute since I'velistened, but it's something
along the lines of how much ofyour success do you attribute to
luck and how much you attributeto hard work.
And for me, like I think it'sdefinitely has to play with some
(05:19):
luck, it's not just hard worklike I did work very, very hard
to make it take off and try tobe strategic and how I would get
clients but of course it's alsoa bit of luck that.
Speaker 1 (05:28):
That's very helpful for you to say Always my only
addition to that.
For me, I think, luck is 90%preparation.
You have to be in the rightspot to get lucky, and that lies
solely on your shoulders, withyour idea and your drive and
your passion to do that.
Speaker 3 (05:49):
I mean I also had a great support system.
I don't want to just take allthe credit, like I had at that
time my boyfriend was supersupportive.
When I was crying over that twohour cake, like he was like no,
you got it, you can do it.
And Valentine's day, when Istarted selling those chocolate
hearts, I sold too many.
Actually, I sold too many.
I ran out of these littlecupcake liners I needed and he
(06:12):
called Michaels and like ranthere 30 minutes before closing
I was like hey, please don'tclose.
I need to get this for mygirlfriend and like save my
business.
Basically, like I had a greatsupport system too.
Like so many people contributedto youngfulness and just
everything that it's become.
Speaker 1 (06:28):
Isn't that rewarding, though?
I mean, look, you can be modestall you want.
At the end of the day you sitback and go like, fuck yeah, I'm
doing this.
That's kind of cool.
Speaker 3 (06:38):
I think that's cool.
I don't think I'm like, fuckyeah, you know, well, you should
be.
Speaker 1 (06:42):
I'm definitely like yes, why wouldn't you, is it?
The cursing that bothers you,or is this the of giving
yourself that self-?
Speaker 3 (06:48):
Oh, I think it's just a little too much credit.
I don't know.
Speaker 1 (06:51):
Who else is doing it?
Speaker 3 (06:51):
I curse all the time Fuck, you fuck fuck.
Speaker 1 (06:54):
I don't think you should ever be reserved about
being successful and ambitious,about something that you're
passionate about.
Speaker 3 (07:01):
Well, thank you.
Speaker 1 (07:03):
All off Instagram.
No, is it just a landing pagethat you order from, or is it?
Speaker 3 (07:06):
just it's a Google form doc Cause I don't pay for a
website.
Speaker 1 (07:10):
You know I don't.
I run a corporate productioncompany and so all my
advertising and marketing isinbound, funneling, so I get it.
Um, it's SEO, it's a it's.
I'm not a hunter, I'm a farmer.
I got people who need videocome find me, and so I spend
very little on my marketing andadvertising.
Speaker 3 (07:31):
Yeah, so I get it yeah, I've had photographers and
videographers reach out to meat least three now who were like
in exchange for free content,we just want like to film you
and your baking and yourdecorating to give you exposure,
but also, let me like get myname out there, yeah, I would do
it just for a piece of cake.
Speaker 2 (07:51):
I mean, I'm pretty straightforward, I have a lot of
scraps.
Photographers love food.
I know Right, john, I used tobe skinny before.
I started shooting.
Speaker 1 (07:59):
Oh wow, Small world.
Speaker 2 (08:00):
A small world.
It is so much fun.
Speaker 1 (08:02):
I'm so happy I met John.
It's so fun.
And we love your car.
Speaker 2 (08:06):
I appreciate that.
Right when I called the lift Iwas like Regan, we're getting
picked up in a nice SUV Somedude in a white SUV.
Speaker 1 (08:16):
Yes, yeah, you know sometimes that sliding doors
moment happens in the mostunusual places and ways.
Speaker 2 (08:24):
John, it has been a pleasure All right hold on a
second ladies, where are youguys going?
Speaker 1 (08:28):
Where are we going?
It says 1238.
Speaker 2 (08:29):
Oh right, here on a second ladies, when are you guys
going?
Where are we going?
It says 1238.
Speaker 1 (08:31):
Oh right here.
Speaker 2 (08:32):
Oh, OK, cool.
Speaker 1 (08:32):
Blue wonders, here we are.
Speaker 2 (08:34):
That's what we're going to be doing.
Speaker 1 (08:35):
Those two girls are going to be our.
Speaker 2 (08:38):
That's going to be us .
Speaker 1 (08:39):
Catch us at the top of the thing, ladies, that was
fun.
Thank you so much for chatting.
We'll have to.
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